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No Losers. Only Winners.

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There’s more to awards than just trophies. Winning business and marketing awards provides high-profile public relations (PR) exposure and allows your team to get recognition for all of their hard work. Yep, winning is great. But what if you don’t win? Or worse, what if you didn’t even submit a nomination because you didn’t think you’d win?

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No Losers. Only Winners.

  1. 1. No Losers. Only Winners. There’s more to awards than just trophies. Winning business and marketing awards provides high-profile public relations (PR) exposure and allows your team to get recognition for all of their hard work. Yep, winning is great. But what if you don’t win? Or worse, what if you didn’t even submit a nomination because you didn’t think you’d win? In the heated awards arena, I have heard many, many times that “we only want to enter if we are going to win.” The general thinking here is that only winners benefit from awards and if you’re not going to win, what’s the point of entering? This thinking couldn’t be more wrong. In fact, recent surveys have demonstrated that more than 80% of senior business people (and more than 70% of consumers) admit to being influenced by awards when buying products and services. With numbers like that, why wouldn’t you put pen to paper, so to speak, and draft an award nomination? The potential business benefit can be immeasurable. Types of Awards A blog on Smarta.com details the three main types of awards (national, regional and industry) and the type of media and PR coverage you can reasonably expect to see from each. National Awards: These awards often have a media partner, so you can assume you’ll receive some PR coverage as a finalist and even more as a winner. National media coverage may be limited, but local papers are the ones who’ll really pick you up. Make the most of sponsors’ websites which most likely will have a section dedicated to the awards. This can provide a great SEO boost to your website by linking to/from the award site to your own website. Regional Awards: Don’t expect national media attention, but local coverage is feasible, especially if you proactively pitch the media outlets. Industry Awards: These accolades from within your industry can fast-track your reputation and provide you with a valuable sales tool that can help to set you apart from your competitors. Similar to regional awards, you shouldn’t expect much national exposure from industry awards, but local and industry publication coverage is definitely possible. Business Benefits Outside of PR, these are also plenty of other business benefits to submitting award nominations in the hopes of winning, including:
  2. 2. Giving you an opportunity to focus on your business by identifying your core strengths and competitive advantages. Completing award nominations requires that you look objectively at your service/solution offerings and processes. In the end, this can help to further refine existing or add new services/solutions to your current offerings. Making you regularly review your business strategy and target audience Differentiating your business from your competitors Building a reputation for excellence within your industry Securing third-party endorsements which add credibility (a very powerful sales tool) Helping you to generate new content for your website. From a SEO standpoint, you can blog about your award entry or post a press release about either a finalists placement or a win. You can also take the award entry and turn it into a case study for use in the sales process, on your website. Providing employees with a sense of pride, team culture and company loyalty Helping to attract talent to your business (smart employees want to work for the companies they see as being the best) Have you overlooked awards as a marketing tool to promote your business? If you haven’t considered putting your business forward for award nomination you may be missing out on a lot more than just a win.

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