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Last month, I talked about the important questions to ask before starting your new website project. To offer you more insights into best practices, I thought I could focus on another important aspect of your website: what it says about your company.
Your website should speak for your brand.
Ultimately, your website is an online hub for your organization. It’s often the first place people go to find out about your company and the first place where they interact with your brand. You should take advantage and carefully craft the brand message you want to convey!