3 Steps to a Solid SEO ProgramSearch Engine Optimization (SEO) is tricky business for a lot of companies and itdoesn’t help that Google changes their algorithmsall the time. For example, did you know that withGoogle’s most recent Penguin update socialsignals have been considered a primary rankingfactor? That means that activity from Facebookand Twitter correlates very strongly with highrankings in Google. So if you’re not activelypromoting your content via social channels, you’relosing out on an opportunity to help influence your ranking!So how do you ensure your SEO efforts are working? Well let’s look at the 3 steps tothe foundation of a solid SEO program.Step 1: Establish a framework. This step is all about relevancy and teeing upyour content marketing strategy. Make sure you are positioning your companyto capture search traffic. Further, limit the length of the content on your pagesto ensure readability but temper that with the appropriate keyword density.Finally, make sure your meta data integrates key phrases in a way that makessense. This is both an art and a science, so don’t hesitate to reach out to anSEO expert for help here!Step 2: Build a foundation for relevance. This step is all about contentmarketing and ongoing content development. Your goal is to create qualitycontent that’s relevant to your target audience and provides value on a regularbasis. This means frequent blog posts, press releases, articles, infographics,videos and more that are keyword-rich and both educational and informative tothose you are targeting.Step 3: Getting to the top. Now that you’ve got your keywords and contentrolling, you want to focus on achieving rankings and attracting site traffic byproviding and distributing quality content among your target audience’s onlinenetworks. You want your website to accrue authority and relevance throughsocial SEO, local SEO and SEM (search engine marketing).Much like social media, companies can handle SEO in-house IF they have someoneknowledgeable about it and who has the time to dedicate to staying up-to-date on thetopic. That’s not an option for most small-to-medium-sized companies, however, andmany choose to partner with an agency that has the knowledge and expertise theylack. Because both social media and SEO are constantly changing, and play a huge rolein how well your company ranks and is found online. If you’re looking for help in thisarea, we definitely have the expertise so don’t hesitate to contact us.