20110817 icontrol english_combined

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20110817 icontrol english_combined

  1. 1. An Analysis of Demand Side Management Aug 17, 2011 ⓒ 2011 insprout Corporation. All rights reserved
  2. 2. Table of Contents1st Part: Introduction Introduction Our Focus in the Technological Domains of Smart Grid Demand Side Management Big News!2nd Part: 1st Case Study People Power3rd Part: 2nd Case Study iControl Networks 2 ⓒ 2011 insprout Corporation. All rights reserved
  3. 3. IntroductionPurpose-In the previous research, we identify the business opportunities inDemand Side Management (DSM) that include the EnergyManagement Services (EMS) and Advanced Metering Infrastructures(AMI) & Field Area Network (FAN).-In this research, we will deeply take a look at the structure of thesetechnological domains, and pick up & analyze some companiesactive in these domain as case study.Methodology-We will present an diagram of Demand Side Management,identifying each technological component within the system.-We will then pick up some companies that are actively doingbusinesses within these fields to get case studies for Japanese startups. 3 ⓒ 2011 insprout Corporation. All rights reserved
  4. 4. 2.Our Focus in the Technological Domains of Smart Grid Generation Transmission Distribution Consumption 1 2 3 Energy Consumption Energy Production Monitoring&Control of System Power Supply 1) Renewable Energies 4) Wide Area Monitoring System 5)Distribution Automation 6) EMS 2) Alternative Energies 7) EV 4 Effective Operation of System Power Supply 3)Fossil Fuel Efficiency 8) Recycle 10)Superconducting Transmission 9) Energy Saving 11) Power Electronics Applied Equipment 5 Advanced Interface Technologies 12) AMI / FAM 13) Power Conditioner Technologies 6 Energy Storage 14) Energy Storage Technologies 4 ⓒ 2011 insprout Corporation.※Classifications are based on Japan’s New Energy and Industrial Technology Development Organization (NEDO) “Renewable Energy Technology White Paper 2010.” All rights reserved
  5. 5. 2.Detailed Descriptions of DSM Domains Technological Description Domain Process of managing the consumption of energy, generally to ③Energy Consumption 6) EMS Technologies optimize available and planned generation resources. It includes HEMS, BEMS, FEMS, and Demand Response. AMI refers to a system that integrates smart meter and various ⑤Advanced Interface control devices for energy management. FAN is a network that Technologies 12) AMI / FAN bundles multiple smart meters and connects to public communication lines. 5 ⓒ 2011 insprout Corporation.※Classifications are based on Japan’s New Energy and Industrial Technology Development Organization (NEDO) “Renewable Energy Technology White Paper 2010.” All rights reserved
  6. 6. 3.Structure of DSM Block Diagram Demand Response Network Household Power Company Energy Business Generator AMI HEMS Household System Controller Devices Distribution Energy MDMS Concentrator Communication Storage Automation System Building/Commercial/Industrial Energy Generator Measure Control Gas Company BEMS/FEMS Household Controller Devices Service Energy Provider StorageSystem Structure Wired/Wirelsss Communication Unit MDMS Smart Meter EMS Controller Concentrator 6 ⓒ 2011 insprout Corporation.※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association All rights reserved
  7. 7. 3.Structure of DSM AMI assumes communications among Smart Meter, Service Providersincluding utility companies and Energy Management System placed in thedemand side. Between service providers and consumers AMI provides information tovarious systems through Meter Data Management System (MDMS). Forexample, billing automation system, distribution automation system are donethrough AMI. The introduction of AMI makes it possible to measure power consumption real time. 7 ⓒ 2011 insprout Corporation. All rights reserved
  8. 8. 4.Big News! California PUC adopted the world’s first comprehensive set of rulesto ensure that consumers can access the detailed energy usage datagathered by their smart meter. This decision calls for:1. Web Presentment -Utilities must provide via their websites such information as detailed energy usage.2. Tier Alerts -When customers move from one price tier to the next, the utilities are to provide notification.3. Rate Option Calculator -Help consumers understand whether they would save money by switching to a time-of-use rate.4. Real-time Data -Decision requires them to file plans that “include an initial phase with a rollout that enables a minimum of 5,000 HAN-enabled devices to be directly connected with smart meters.5. Third-Party Data Service - Consumers can authorize third parties to receive their backhauled smart meter data directly from the utility to support services such as energy efficiency. Will use OpenADE as standard. 8 ⓒ 2011 insprout Corporation. All rights reserved
  9. 9. 4.Big News! ~OpenADE (Automated Data Exchange) How the Open Automated Data Exchange communication standard works Utility Data Center Authorized Third Party Meter Utility Utility Open Open Internet ADE Data Billing Web ADE Energy Info Mgmt & CIS Site Application Smart Network Application Platform Communication Network Head End Internet Smart Meter Next Day Data Communications AMI Network Radio 9 ⓒ 2011 insprout Corporation.※Source:http://www.emeter.com/smart-grid-watch/2011/california-puc-adopts-consumer-data-access-and-privacy-rules-for-smart-meters/ All rights reserved
  10. 10. Case Study 1People Power Aug 17, 2011 ⓒ 2011 insprout Corporation. All rights reserved
  11. 11. Overview of People Power1. Product/Service -offers integrated EMS solution, “Energy Services Platform” which consists of the followings: i. SuRF Module (wireless communication module) ii. OSIAN (middleware embedded on SuRF Module) iii. Cloud-Based Power Management Tool2. Corporate Data -CEO: Gene Wang -Founded in Jan. 2009 -http://www.peoplepowerco.com/ -Finance i. Series A, ¥750,000, Nov.10, 2009 New Cycle Capital, Greener Capital 11 ⓒ 2011 insprout Corporation. All rights reserved
  12. 12. Company Overview Name People Power People Power USAHeadquarters 526-A Bryant Street Palo Alto, CA 94301Year Founded 2009 Employees 22 employees (on Linked in, as of Aug 17 ) Offers integrated EMS solution, “Energy Services Platform,” consistingof Business 1) SuRF Module (wireless communication module), 2) OSIAN (middleware Sectors embedded on SuRF Module), and 3) Cloud-Based Power Management Tool Broadband service providers and home security companies : Partners Comcast, ADT 12 ⓒ 2011 insprout Corporation. All rights reserved
  13. 13. Funding History Year Amount Participants in the Round New Cycle CapitalSeries A Nov. 2009 0.75M Greener Capital Total - 0.75M - 13 ⓒ 2011 insprout Corporation. All rights reserved
  14. 14. Focus Area Block Diagram Demand Response Network Household Power Company Energy Business Generator AMI HEMS Household System Controller Devices Distribution Energy MDMS Concentrator Communication Storage Automation System Building/Commercial/Industrial Energy Generator Measure Control Gas Company BEMS/FEMS Household Controller Devices Service Energy Provider StorageSystem Structure Wired/Wirelsss Communication Unit MDMS Smart Meter EMS Controller Concentrator 14 ⓒ 2011 insprout Corporation.※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association All rights reserved
  15. 15. Description of Energy Service PlatformThree Components of ESP1. SuRF Module -Wireless communication module -Mounted in home appliances2. OSIAN -Middleware for Open Source IPv6 Energy Service Platform Automation Network -Embedded on SuRF Module3. Cloud-Based Power Management Tool Enable you to monitor & control home appliances through smart phone and PC *For a video presentation, see the following link: http://youtu.be/lJY9cVF7Tuk 15 ⓒ 2011 insprout Corporation. All rights reserved
  16. 16. Description of Energy Service Platform1. SuRF Module -Wireless communication module in various electrical appliances at home -Dimensions (25mm×25mm×0.9mm) -IEEE 802.15.4g -900MHz radios2. OSIAN -Middleware for Open Source IPv6 Automation Network -Embedded on SuRF Module, and SuRF & OSIAN mounted in electrical appliances connect to cloud-based power management tool -Corresponds to WiFi & ZigBee ⓒ 2011 insprout Corporation. All rights reserved
  17. 17. Description of Energy Service Platform3. Cloud-Based Power Management Tool -To monitor, control, compare, and contest power consumption through a single platform, ESP. Contest functions include Social Network Services (SNS) such as Facebook. -For instance, ESP provides an application that enables you to contest among business divisions in a company to contest power consumption. -To remotely control air conditioning of commercial facilities such as shopping malls and office buildings, based on temperature sensors & humidity sensors. ⓒ 2011 insprout Corporation. All rights reserved
  18. 18. Business Model ① SaaS Model Electric People Appliance Customers Power ② Makers Custom- made Software Company that adopts ESP pays annual fees. Service is offeredSaaS Model under People Power’s brand.Custom-made Company that adopts ESP offers its own services, and pays Software People Power IRE, as well as annual license fees. ⓒ 2011 insprout Corporation. All rights reserved
  19. 19. CitationsEnglishhttp://www.treehugger.com/files/2010/11/people-power-brings-esp-to-the-smart-grid-video.phphttp://jp.advfn.com/news__48233630.htmlhttp://www.investorideas.com/news/2011/renewable-energy/02171.asphttp://l2myowndevices.com/index.php/2011/06/28/with-google-power-meter-of-people-power-announces-a-better-app/Japanesehttp://www.peoplepowerco.com/pressreleases/download/ESP_Product_AnnouncementJP.pdfhttp://journal.mycom.co.jp/news/2010/11/10/113/index.htmlhttp://sangyo.jp/ri/sg/na/article/20110421.html 19 ⓒ 2011 insprout Corporation. All rights reserved
  20. 20. Case Study 2iControl Networks Aug 17, 2011 ⓒ 2011 insprout Corporation. All rights reserved
  21. 21. Company Overview Name iControl Networks Redwood City Office (HQ)Headquarters 555 Twin Dolphin Drive, Suite 280, Redwood City, CA 94065Year Founded 2005 Employees 69 employees (on Linked in, as of Aug 10 ) Business iControl OpenHome™ Platform : Sectors Interactive Home Security, Energy Management, Home Health Care Broadband service providers and home security companies : Partners Comcast, ADT 21 ⓒ 2011 insprout Corporation. All rights reserved
  22. 22. Funding History Year Amount Participants in the Round Charles River Ventures, Intel CapitalSeries A Apr. 2006 5M Kevin Hartz Kleiner Perkins Caufield & ByersSeries B Apr. 2008 15.5M Intel Capital, Charles River Ventures Cisco, Comcast Interactive CapitalSeries C Jul. 2009 23M Kleiner Perkins Caufield & Byers Charles River Ventures, Intel Capital Cisco Systems, Comcast Interactive CapitalSeries D Jun. 2011 50M Intel Capital, Charles River Ventures, iFund, Rogers Communications Inc., Tyco International Total - 93.5M - 22 ⓒ 2011 insprout Corporation. All rights reserved
  23. 23. Focus Area Block Diagram Demand Response Network Household Power Company Energy Business Generator AMI HEMS Household System Controller Devices Distribution Energy MDMS Concentrator Communication Storage Automation System Building/Commercial/Industrial Energy Generator Measure Control Gas Company BEMS/FEMS Household Controller Devices Service Energy Provider StorageSystem Structure Wired/Wirelsss Communication Unit MDMS Smart Meter EMS Controller Concentrator 23 ⓒ 2011 insprout Corporation.※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association All rights reserved
  24. 24. Description of iControl OpenHome Platform : a software solution that helps broadband iControl service providers and home security OpenHome Platform companies to deliver the following functionsInteractive Home Security Energy Management Home Health Care•IP-enabled home security •Monitor •24/7 monitor•Remote access via web •Remote control via web •Combines with monitoring•Interactive video •Interactive Video devices like IP camera,•Home management •Cost saving motion sensors, and•Email/Text alerts emergency aidsFor a video presentation, see the following link:http://youtu.be/ws9DusN0-OA 24 ⓒ 2011 insprout Corporation. All rights reserved
  25. 25. Business Model Broadband Service Provider OpenHome platform powers Comcasts Home Security package. iControl •Traditional home security features: police and fire-alarm protection CustomersNetworks •“smart home” capabilities: to adjust digital thermostats Home Security Company Home security is a big market in the US. iControl has identified market opportunities in the market, and developed the smart grid system to manage energy consumption at home that corresponds with home existing security systems. ⓒ 2011 insprout Corporation. All rights reserved
  26. 26. CitationsEnglishhttp://green.tmcnet.com/topics/green/articles/188838-top-7-reasons-icontrol-networks-50-million-infusion.htmhttp://www.securityinfowatch.com/broadband-service-providers-changing-home-security-landscape?pageNum=1http://www.securitysystemsnews.com/article/comcast-sells-home-securityhome-automation-icontrolhttp://techcrunch.com/2010/11/04/icontrol-ucontrol/Japanesehttp://sangyo.jp/ri/sg/na/article/20110421.htmlhttp://www.blwisdom.com/trend/58/2.htmlhttp://ippei.posterous.com/smartgrid-icontrol-0 26 ⓒ 2011 insprout Corporation. All rights reserved
  27. 27. Comparisons between People Power and iControl NetworksThey both do their business at B to B to C basis, not directlyselling to consumers.iControl Networks relies its sales on traditional sales channelssuch as home security companies, while People Power offersits HEMS solutions directly to consumer electronicscompanies, a different business model from other HEMScompanies.People Power adds social media aspects into its service, whileiControl Networks mainly develops home security solutionswith EMS as an add-on benefit to customers. This may imply that HEMS companies must offer some extra value to draw attention from consumers to manage their home energy consumption. 27 ⓒ 2011 insprout Corporation. All rights reserved
  28. 28. TO BE CONTINUEDWe will analyze in detail various EMS technologies and companies in those domains 28 ⓒ 2011 insprout Corporation. All rights reserved

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