Seven Deadly Sins of Social Media

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Seven Deadly Sins of Social Media. Cleantech Finland Social Media Benchmarking Event, 7th Nov 2013, by @janistories

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Seven Deadly Sins of Social Media

  1. 1. SEVEN DEADLY SINS OF SOCIAL MEDIA Experiences of Jani Timonen and Markus Kitunen 2010-2013 #ctfevent by @janistories
  2. 2. FACEBOOK WEIBO 5600 CHINESE FANS FROM JOURNALISTS TO POLITICIANS WE SUPPORT YOU TO ENTER THE CHINESE SOCIAL MEDIA 12 400 FANS TOP COUNTRIES: FINLAND AND INDIA WE MAKE CLEANTECH EASILY APPROACHABLE LINKEDIN TWITTER 2400 CLEANTECH PROFESSIONALS TOP COUNTRIES: FINLAND AND INDIA VALUABLE CONTACTS 2200 FOLLOWERS TOP COUNTRIES: THE USA AND THE UK ALSO IN RUSSIAN STORIFY THE WEEKLY STORY IS AN ENGAGING LOWDOWN OF WHAT’S GOING ON IN THE FINNISH CLEANTECH SHARED TO TOP COMPANIES AND PARTNERS RECEIVED BY OVER A THOUSAND PEOPLE, OF WHOM MOST ARE DOMESTIC & INTERNATIONAL JOURNALISTS
  3. 3. 1. Pride 2. Envy 3. Wrath 4. Sloth 5. Greed 6. Gluttony 7. Lust
  4. 4. PRIDE - YLPEYS Don’t: Pride in social media means that you believe everything is going well enough so that you can dictate what followers should like. Do: Listen to people and you will notice what you lack. Cleantech Finland: Quick growth in 2010-12 earned us increasing praises and enquiries from similar foreign organizations. Curiosity is a mark of a want to copy and that you need to react in the right way.
  5. 5. ENVY - KATEUS Don’t: Envy means that you crawl into your own shell while imposing your message without taking anyone into consideration. Do: Sincerely support, help - and retweet - the organizations and people in your network to grow and develop; in turn they will help you. Cleantech Finland: Networking with companies, media, opinion leaders, researches and decision makers takes time but rewards you with direct contacts.
  6. 6. WRATH - VIHA Don’t: There are problems in the world, but problems will not go away by hating them and by intimidating people with negative content, which is what many do. Do: Foster positive attitudes by using your own style. Offer solutions. Cleantech Finland: The solution-oriented messages coming across from our strategy and website spreads in social media: We do not intimidate people.
  7. 7. SLOTH - LAISKUUS Don’t: Sloth in social media means that you do overtly long and detailed plans without the stamina to follow up on them. Do: Have the courage to try, start and end new services and methods. Cleantech Finland: The idea of “a digital sandbox” enables new ideas and testing while boosting creativity which spreads into the main channels and other activities. 210+ followers 500+ followers
  8. 8. GREED - AHNEUS Don’t: Greed means you try to take over too much social media space at once. Do: Identify the core things and build everything around them. Take control of the core of your business also in social media. Cleantech Finland: Cleantech Finland wanted one word – cleantech – and did not get too greedy because in the building phase being greedy will backfire on you. #cleantech
  9. 9. GLUTTONY - YLENSYÖNTI Don’t: Gluttony is the blind belief in the importance of a big following or continuous spamming with posts. Quantity doesn’t count if the base is weak. Do: Build your base in dialogue because dialogue is often better than a big follower number. Cleantech Finland: In the beginning there was quantity, then came dialogue. You can recover from gluttony.
  10. 10. LUST - HIMO Don’t: Don’t lust for too many things, but know what you want. Do: Choose one object of your lust. Enthusiasm spreads when you lust for only one thing. Cleantech Finland: “The biggest cleantech community in the world.” Enthusiastic people from all cleantech sectors gather to the same place and support each other.
  11. 11. KEY LEARNINGS 1. Question your actions 2. Dare to help others 3. Say no to hate and intimidation 4. Have the energy to try out new things 5. Sharpen your tools 6. Dare to change your focus 7. Know what you are excited about
  12. 12. KIITOS. TACK. THANK YOU. www.cleantechfinland.com www.solved.fi Contact: jani.timonen@finpro.fi

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