www.ExecEd-environment.com 610 543 0499Marketing Cleantech to GreenSkepticsTrudy Heller, Ph.D.Executive Education for theEnvironmentCleantech Finland13 May 2013
www.ExecEd-environment.com 610 543 0499It takes engagement bydecision makers“If you think the business case alone isgoing to win over the bosses, thinkagain... So you have to deal with yourdecision makers as people”--ethical corporation
www.ExecEd-environment.com 610 543 0499Many people who feelpassionately about sustainabilitycannot relate to those who havea harder time understanding theneed for change…..
www.ExecEd-environment.com 610 543 0499I. EngageThe Al Gore QuizFriends ofAl GoreClimateChangeSkepticPrecautionaryPrinciple
www.ExecEd-environment.com 610 543 0499“Garbage Can” ofProblems and SolutionsProblems Energy cost Waste disposal Water use/discharge Hazardous materials End of LiferesponsibilitySolutions Design for Env EMS GRI Greenchemistry Life cycleanalysis
www.ExecEd-environment.com 610 543 0499III. Be ProvocativeWhich solution is moreadvanced?
www.ExecEd-environment.com 610 543 0499Eliminate the Conceptof Waste
www.ExecEd-environment.com 610 543 0499IV. Use Humor
www.ExecEd-environment.com 610 543 0499V. Be Hopeful… I now have knowledge of many more businessopportunities.…really inspiring….very intriguing and upliftingIf we have any hopes of a sustainable future, thisform of thinking is the way..
www.ExecEd-environment.com 610 543 0499Five Strategies for Dealingwith Green SkepticismI. Engage2. Synthesize3. Give Hope4. Provoke & 5. Humor
www.ExecEd-environment.com 610 543 0499Thank you!For more information:trudy@ExecEd-environment.comwww.ExecEd-environment.com