Cleantech Finland and China - - Mizera


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Cleantech Finland: Approaching the Chinese cleantech market.


CLEANTECH FINLAND® IS A GATEWAY to the top Finnish cleantech companies. Cleantech Finland gives clients, partners, investors and other stakeholders all over the world easy access to the best cleantech expertise.

In Finland the cleantech sector includes about 2,000 enterprises and it is highly diversified. The national objective is to develop the sector into a new cornerstone industry. Finnish cleantech companies are already global leaders in energy efficiency, clean industrial processes and bioenergy. Other key areas are measuring, analysis and automation, renewable energy, waste management as well as water and waste water treatment and air protection.

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Cleantech Finland and China - - Mizera

  1. 1. Approaching the Chinese cleantech Market Bratislava, September 2010 Radoslav Mizera
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  3. 3. But is economic competitiveness compatible with environmental sustainability? Answer: Yes! Past ten years Finland has been ranked 3 times #1 Source: The World Economic Forum 3
  4. 4. This is what happens, when you give free high quality education to the naturally curious – and you drop the uniforms and hierarchy... Investment per Finnish teens rank capita in public among the highest in research, learning points in a development & study involving 60 innovation is highest countries in the world 4
  5. 5. R&D investments in various countries worldwide Source: HighTech Finland 2010.
  6. 6. Cleantech Finland – Top expertise Sectors, Finnish competence Market growth rate Energy Recycling efficiency Bioenergy & wind Clean industrial Measuring, analysis, processes automation Waste Consultancy management Water resources Air protection management The size of the ball is equivalent to market position of the Finnish companies in the global markets. Market size 6
  7. 7. Easy Access to Finnish cleantech excellence Media Companies Top 70 Municipalities Finnish Investors Cleantech Other Companies stakeholders Decision-makers
  8. 8. Global network Cleantech Finland through Finpro Helsinki Copenhagen St. Petersburg London Warsow Paris Vienna Brussels Bucharest Madrid Silicon Valley Beijing Shanghai Abu Dhabi Delhi Hanoi Sao Paolo 8
  9. 9. Finland's most promising innovations New generation bio-fuels Energy efficiency Electric vehicles wood based, by-products Smart grid Motors, automation, from various industries AC drives, batteries 9
  10. 10. Electric vehicles 10
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  13. 13. Chinese Cleantech Market • The value of the Chinese cleantech market is around EUR 1,100 billion. • The market will grow at an annual rate of 15 per cent. • China welcomes cleantech companies as well as foreign capital investments in the cleantech sector. 13
  14. 14. Cooperation between Finland and China • Cooperation in cleantech has been a key point on the agenda between Finland and China. • China is expected to become the main export area for Finnish cleantech companies within the next few years. • At present, the Finnish Cleantech business in China is worth 900 million EUR annually. • This figure is expected to double by 2013. • Chinese companies have shown interest in Finnish solutions in renewable energy such as bio-energy, wind power, water management, waste management and resource efficiency. • Future innovations are being offered within the fields of electric vehicles including AC drives and automation and in nanotechnologies. 14
  15. 15. • The Finnish Environmental Cluster for China (FECC) is a project that was developed on the initiative of the Ministry of Trade and Industry to boost Finnish cleantech exports to China. • In August 2008, the second, operational phase of the venture began with a new organization. The duration of phase II is three years. • FECC provides assistance and services to companies which have already opened the door to China's markets. 15
  16. 16. • Exploiting contacts made through FECC, Finnish companies have signed deals across China with both private companies and government agencies. • Finland has sold cleantech equipment, for example, to the coal mining industry, the energy sector and lake restoration projects. • Finnish companies have also signed cooperation agreements with Chinese companies. • EcoCity projects are heavily moving forward in China; at the end of June, the Chinese Ministry of Commerce and the Finnish Ministry of Employment and the Economy signed a letter of intent concerning such projects. 16
  17. 17. Operating Model • FECC has built in China a contact network which includes businesses, central government and local authorities, and other environmental sector organizations and research institutions. • FECC has also entered into co-operative agreements through which current market information and contacts are obtained and concrete projects are found. • Constant contact with this network, but in particular with potential customers, is part of the process of building trust, and extremely important in the Chinese market. • The focus of FECC's activities is on the practical level, close to customers and businesses. • FECC focuses particularly on identifying concrete needs and projects and, on the other hand, on putting together and developing an equivalent Finnish offering. 17
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