“mobile social” is newly added into the mix in 2013.Wechat, now the world’s top messaging app ahead of Twitter (218 million) and Whatsapp (350 million) with over 600 million users this month, including 150 million out of China.
Differences between Sina Weibo and Wechat (number of users, functions, user demography…)Opportunities for Finnish CT companies,2 million microblog monitors are employed by the government.Linkedin is unrestricted in China.
Sina Video and Youku – China’s solution to YoutubeVdis – China’s solution to Slideshare
Chinese internet users are very savvy and sharp.Language: ChineseMessage: market related news; short summary of the stories, instead of putting a headline,local problems -- solutions;Differentiation: Finnish identity, competitiveness, valuehigh-profile PR events, very interested to cutting edge technology news
As J and M said networking takes time, but rewards you with direct and valuable contacts.Gained contacts of Chinese trade media, journalists, investors and organizations
Dialogue – questions – good answers-- Ensto, Wartsila, AW-EnergyAn orchestrated effort from many parties5600 fans
Chinese social media grows and changes fast.Chinese behave differently in real life and on internet.
The number of social media users in China
Social media penetration in China:
of Chinese social media users are active.
Netizens in China spend an average of
each day visiting social
On average, each of Chinese social media users followers