Snapp Conner PR Media Training


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Snapp Conner PR Media Training

  1. 1. Friday, March 20, 2009
  2. 2. PR in a Mobile World • Everyone in your company is a spokesperson! • What does that mean to you? Friday, March 20, 2009
  3. 3. Have a Media Policy • Start with a Media Policy • Know and follow it. • Don’t have one? get one. • Email Snapp Conner PR for a template. Friday, March 20, 2009
  4. 4. PR in a Mobile World • Know who you are talking to. Always. • By policy, journalists should identify themselves and let you know when you are on the record. • But in the new media world – everyone is a potential journalist, and bloggers may not know or follow the traditional rules. Friday, March 20, 2009
  5. 5. PR in a Mobile World • Know who is in earshot and eyeshot. Always. • Including airplanes, hotel lobbies, even receptionist desks. • Beware of PowerPoint files in view, whiteboards, and confidential conversations.) • It’s amazing how many news scoops get out by mistake! Friday, March 20, 2009
  6. 6. PR in a Mobile World • A reporter should never be able to call the CEO directly. • Thwarts your ability to plan and manage messaging • “Calls to the CEO went unreturned.” Friday, March 20, 2009
  7. 7. Responding to PR Requests • Get the reporter’s deadline and ask what it is they need. • Then let your PR team work to prepare and follow through with an appropriate and planned response. Friday, March 20, 2009
  8. 8. Should you ever say “No Comment?” • Generally not. • There’s almost never a situation for which there would not have been a better response. • “Let me get back to you. • Let me direct you to the right person for that,” • However, worse things could happen than giving a “no comment” response. Friday, March 20, 2009
  9. 9. Off The Record? • You are almost never ‘Off the Record’. • The best tactic is to assign confidential conversations to a company spokesperson, who is responsible for following up according to plan. Friday, March 20, 2009
  10. 10. Should Employees Blog? • Yes. • It’s actually great to have employees tell the company story. • You should encourage your employees to feel free to share all publicly available information that you find that the company has publicly issued or that you can find on the company’s website. Friday, March 20, 2009
  11. 11. Should Employees Blog? • But be aware: • Your employers and customers will be reading what you blog. • Make sure you are representing yourself and representing the company appropriately at all times. Friday, March 20, 2009
  12. 12. What About Twitter? • Be so careful! • An unconfirmed story can turn into a nightmare through a vehicle like Twitter. • Faster than you think. • Quickly loose control • Handle it responsibly! Friday, March 20, 2009
  13. 13. What about Twitter? • Think about the amount of news passing over an innocent tool like the iPhone. • Learn to use Twitter and similar apps as a strategic weapon. • Build these into your plan Friday, March 20, 2009
  14. 14. For Example… Imagine the power of having your great news Tweeted and Re-Tweeted. Friday, March 20, 2009
  15. 15. For Example… Imagine the kind of customer support or strategic sales weapon a tool like Twitter could be. Friday, March 20, 2009
  16. 16. What about Social Networking? • LinkedIn and Facebook can be some of your greatest business tools. • Learn how to use them appropriately. • Place someone in charge of moderating. • Make it part of your plan. Friday, March 20, 2009
  17. 17. Social Networking; an example • There are key editors who will respond to Facebook or Twitter before anything else. • Imagine that advantage when you have social media built into your plan • Cemaphore’s NY Times story was won entirely through Facebook. Friday, March 20, 2009
  18. 18. For Example…. • There are analysts, editors and leads that show up on Facebook and LinkedIn that you wouldn’t find in any other location. • knowing this puts your firm in the lead. Friday, March 20, 2009
  19. 19. We’d like to tell you more! • We are team Snapp Conner PR • The number one tech agency in Utah (according to Business Connect) and the agency leading the way in the uses of social networking in PR. • You can find us on Facebook, Twitter, and LinkedIn. Thanks for listening! Friday, March 20, 2009
  20. 20. Friday, March 20, 2009