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mural painting epc

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mural painting epc

  1. 1. E F F E C T I V E P U B L I C C O M M U N I C A T I O N F C O M 0 1 0 2 KIING KIU CHUN | LAU CHIN SHENG | CLAUDWIE TAN | QILA HUSIN | SHAM ZHEN WEN | KHAIRUL JEFRI
  2. 2. A N A L Y S I N G 3 M U R A L P A I N T I N G S
  3. 3. K A M P U N G K U b y E A R N E S T Z A C H A R E V I C J A L A N G E R E J A
  4. 4. A R T I S T & H I S B A C K G R O U N D E R N E S T Z A C H A R E V I C • 27 years old. • Born in Europe. • Well-known for transforming the streets of Penang with his series of interactive murals.
  5. 5. A B O U T T H E M U R A L P A I N T I N G • Massive 21m x 25m mural spanning over six storeys high of Wisma Allianz. • Completed in two weeks’ time (3rd April – 16th April) • Especially commissioned by Allianz General Insurance Company to reach out the rural community via its new catching phrase "kampungku”. • Ernest went all the way to the rural area of Sarawak to look for inspiration for this mural. • A symbol to remind people of home.
  6. 6. E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S 1. N O N – V E R B A L C O M M U N I C A T I O N Sleepy face of the kid and the sleeping cat shows the coziness in the village.
  7. 7. 2. P A S S I V E P E R C E P T I O N Peaceful village Flood
  8. 8. 3. I N T E R C U L T U R A L C O M M U N I C A T I O N Mural portraying a Malay village scene drawn by an European Artist
  9. 9. 4. C O N N O T A T I V E M E A N I N G Kampung reminds them about their hometown. K A M P U N G = H O M E T O W N In Google Translate, For Malaysians,
  10. 10. 5. P O S I T I V E C O N N O T A T I O N V S
  11. 11. V A C U U M b y M U H A M M A D I Q B A L R I D Z U A N L A M A N S E N I 7 S H A H A L A M
  12. 12. A R T I S T & H I S B A C K G R O U N D M U H A M M A D I Q B A L R I D Z U A N • Contestant of an urban art competition held by KHZNH Studio and Shah Alam City Council (MBSA) at Seksyen 7. • Currently still a student. • Often post his illustrations on his Facebook account.
  13. 13. A B O U T T H E M U R A L P A I N T I N G • Drawn on 16th May 2014. • Message behind its name “Vacuum”: Don’t be sucked in by the hollow pretentious physical values of life. • A part of transforming the back alley of Shah Alam Seksyen 7 which used to be dark street to an open space that adds liveliness to the community.
  14. 14. E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S 1. N O N – V E R B A L C O M M U N I C A T I O N Body of the individual is elevated Basic emotion of being shocked and surprised
  15. 15. 2. I N T E R P R E T A T I O N ( P E R C E P T I O N P R O C E S S ) INTERPRETS TITLE “VACUUM” MEANING PORTRAYED IN MURAL RELATION-SHIP BETWEEN
  16. 16. 3. F E E D B A C K FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA
  17. 17. 4. F I R S T I M P R E S S I O N While observing the mural, you will initially feel scared seeing the little boy being sucked into the huge black hole.
  18. 18. 4. P A S S I V E P E R C E P T I O N IF YOU CONTINUE TO OBSERVE THE MURAL BECOME AWARE THROUGH SENSES FEEL AS IF YOU ARE GOING TO BE SUCKED INTO THE HOLE AND
  19. 19. M A L A Y A H E R O b y A B S T R A X J I N G G A F A D H I | M E D E A K L A N G R I V E R
  20. 20. A R T I S T S & T H E I R B A C K G R O U N D A B S T R A X J I N G G A • A street art group formed in 2008. • Founded by: a) Mohammad Fahmi Fadhi (32), a graphic artist b) A street artist who wants to be identified as Medea • ABSTRAX JINGGA aim to convey stories, create relationships, aspire and inspire the younger generation through representation of their creative art.
  21. 21. A B O U T T H E M U R A L P A I N T I N G • 10 meter long. • Painted in October 2012. • Completed in one week. • A portrait of two arch-rival politicians in Malaysia; Tun Dr. Mahathir Mohamad and Nik Abdul Aziz, to honor both of them. • A symbol to remind both politicians’ contribution to the country. • Inspired by Barrack Obama’s “Hope” graphics during the 2008 United State Presidential Elections.
  22. 22. E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S 1. N O N – V E R B A L C O M M U N I C A T I O N
  23. 23. 2. P A S S I V E P E R C E P T I O N V A N D A L I S M N O T R E S P E C T I N G P O L I T I C I A N
  24. 24. 3. F E E D B A C K P O S I T I V E F E E D B A C K N E G A T I V E F E E D B A C K
  25. 25. 4. S E L E C T I V E A T T E N T I O N VS SUPPORTER OF PAS SUPPORTER OF BN
  26. 26. 5. S P A C E SPACE – showing the arch-rival relationship between both leaders
  27. 27. R A P I D K L 3 D M U R A L b y H A Z E L O N G & F R I E N D S M A S J I D J A M E K L R T S T A T I O N
  28. 28. T H E A R T I S T S FROM LEFT TO RIGHT: CHAN YI HAN (CONCEPT & PRODUCTION) | ANGEL NG (3D ARTIST) | HAZE LONG (3D ARTIST) | MICHELLE YEOH (3D ARTIST) | ANOKAYER (3D Artist)
  29. 29. A B O U T T H E M U R A L P A I N T I N G • Features a combination of props and realistic painting to give an illusion of realism. • Utilizes more than 4 viewpoints for the 3D effect. The first panel starts with a futuristic scene.
  30. 30. The scene then leads the viewer into an underwater sequence.
  31. 31. The underground water station brings the traveller back into a forest city. And the last panel ends the series with a prehistoric dinosaur rampaging into the train.
  32. 32. E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S 1. N O N – V E R B A L C O M M U N I C A T I O N
  33. 33. 2. F E E D B A C K FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA
  34. 34. 3. F I R S T I M P R E S S I O N Peaceful and happy scene A dinosaur attacking the LRT
  35. 35. 4. P A S S I V E P E R C E P T I O N Some 3D props such as the red seat and railings, are able to blend in well with the realistic mural painting.
  36. 36. 5. S P A C E The girl holding a tablet is standing two seats next to the robot. In an empty LRT, you won’t normally go to sit beside of a stranger.

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