1(web)Lecture 4“INNOVATION”ByClyde A. Moerliea.moerlie@hva.nl
LECTURE 4 INNOVATION, BLUE OCEANSTRATEGY & SOCIAL IMAGINARYCheck out this lecture on You Tube: http://www.youtube.com/watc...
“ LOOKINGBEYOND THESOCIALIMAGINARY &CREATINGAUTHENTICITY”
THE ACT OF INNOVATION IS TO SEARCH RESOURCESWITH A NEW CAPACITY TO CREATE WEALTH.
BLUE OCEAN STRATEGIES, VALUE INNOVATION ARE BESTINVESTIGATED AND CREATED OUTSIDE OF THE CURRENTBUSINESS UNITS OF A COMPANY.
FOUR ACTION FRAMEWORK
COMPANIES IN A RED OCEAN ARE NOT THINKING ABOUTCREATING A NEW CATEGORY, THEY FOCUS ON THE SAMEBUYER GROUP
THERE ARE ACTUALLY 6 WAYS COMPANIES CAN THINK DIFFERENTLY …AND RECONSTRUCT THE MARKET BOUNDARIES…..
7TH PATH: LOOKING ACROSS PEOPLE’SSOCIAL IMAGINARIES (TAYLOR, 2007)
FOURTH DIMENSION OF SOCIAL IMAGINARY:THE SPACE OF FASHION (TAYLOR , 2007)
THE SPACE OF FASHION SHAPES THE CONSUMERCULTURE BECAUSE IT DETERMINES THE WAY WECONNECT IN OUR WORLD TO PRODUCE OURINDIVID...
MODERN CONSUMER SOCIETY IS A RED OCEAN:CONSTRUCTION OF SPACES OF FANTASY.
CREATE A BLUE OCEAN: SEARCH FOR GENUINEAUTHENTICITY. DECONSTRUCT THE TAGLINE, THE LOGO, THEADMIRED STARS, HEROES AND SLOGA...
END OF LECTURE.
REFERENCES:- BLUE OCEAN STRATEGY, CHAN KIM & MAUBORGNE (2005)- CULTURES OF DEMOCRACY AND CITIZEN EFFICACY, TAYLOR, (2007)
Web Lecture (4) Innovation, Blue Ocean Strategy & Social Imaginary
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Web Lecture (4) Innovation, Blue Ocean Strategy & Social Imaginary

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Web Lecture (4) Innovation, Blue Ocean Strategy & Social Imaginary

  1. 1. 1(web)Lecture 4“INNOVATION”ByClyde A. Moerliea.moerlie@hva.nl
  2. 2. LECTURE 4 INNOVATION, BLUE OCEANSTRATEGY & SOCIAL IMAGINARYCheck out this lecture on You Tube: http://www.youtube.com/watch?v=p_5e-FL6nyk2
  3. 3. “ LOOKINGBEYOND THESOCIALIMAGINARY &CREATINGAUTHENTICITY”
  4. 4. THE ACT OF INNOVATION IS TO SEARCH RESOURCESWITH A NEW CAPACITY TO CREATE WEALTH.
  5. 5. BLUE OCEAN STRATEGIES, VALUE INNOVATION ARE BESTINVESTIGATED AND CREATED OUTSIDE OF THE CURRENTBUSINESS UNITS OF A COMPANY.
  6. 6. FOUR ACTION FRAMEWORK
  7. 7. COMPANIES IN A RED OCEAN ARE NOT THINKING ABOUTCREATING A NEW CATEGORY, THEY FOCUS ON THE SAMEBUYER GROUP
  8. 8. THERE ARE ACTUALLY 6 WAYS COMPANIES CAN THINK DIFFERENTLY …AND RECONSTRUCT THE MARKET BOUNDARIES…..
  9. 9. 7TH PATH: LOOKING ACROSS PEOPLE’SSOCIAL IMAGINARIES (TAYLOR, 2007)
  10. 10. FOURTH DIMENSION OF SOCIAL IMAGINARY:THE SPACE OF FASHION (TAYLOR , 2007)
  11. 11. THE SPACE OF FASHION SHAPES THE CONSUMERCULTURE BECAUSE IT DETERMINES THE WAY WECONNECT IN OUR WORLD TO PRODUCE OURINDIVIDUAL EXPRESSION AND STYLE.
  12. 12. MODERN CONSUMER SOCIETY IS A RED OCEAN:CONSTRUCTION OF SPACES OF FANTASY.
  13. 13. CREATE A BLUE OCEAN: SEARCH FOR GENUINEAUTHENTICITY. DECONSTRUCT THE TAGLINE, THE LOGO, THEADMIRED STARS, HEROES AND SLOGANS, AND NOW LOOKBEYOND THE SOCIAL IMAGINARY AND CREATE AUTHENTICITY.
  14. 14. END OF LECTURE.
  15. 15. REFERENCES:- BLUE OCEAN STRATEGY, CHAN KIM & MAUBORGNE (2005)- CULTURES OF DEMOCRACY AND CITIZEN EFFICACY, TAYLOR, (2007)

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