Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Blogs y Comunicación Interna

5,269 views

Published on

Jornada sobre Blogs Corporativos, Fundación Barcelona Digital, 23 de noviembre de 2006. Blogs corporativos para la gestión de la comunicacion interna

Published in: Economy & Finance
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • -- DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT -- ......................................................................................................................... ......................................................................................................................... Download FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... (Unlimited)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Blogs y Comunicación Interna

  1. 1. Corporate Blogging: Blogs para la gestión de la Comunicación Interna Claudio Bravo blogscorporativos . com
  2. 2. Empresa del siglo XX <ul><li>Estructura jerárquica y planificada </li></ul><ul><li>Concentración </li></ul><ul><li>Centralizada </li></ul><ul><li>Rígida </li></ul>
  3. 3. Empresa del siglo XXI <ul><li>Empresa en red </li></ul><ul><li>Dinámica </li></ul><ul><li>Flexible </li></ul><ul><li>Descentralizada </li></ul><ul><li>Dispersión geográfica </li></ul>
  4. 4. Comunicación Interna de la empresa del siglo XX <ul><li>Vertical </li></ul><ul><li>Principalmente descendente </li></ul><ul><li>Feed back reducido </li></ul><ul><li>Operativa </li></ul><ul><li>Escasa medición </li></ul>
  5. 5. Comunicación Interna de la empresa del siglo XXI <ul><li>Multidireccional </li></ul><ul><li>Informativa </li></ul><ul><li>Emocional </li></ul><ul><li>Participación </li></ul><ul><li>Implicación </li></ul><ul><li>Diálogo </li></ul><ul><li>Escucha activa </li></ul>
  6. 6. <ul><li>Escuchar! </li></ul>
  7. 7. <ul><li>“ Nuestras mejores ideas vienen de los despachadores y almacenistas” </li></ul><ul><li>Sam Walton, Fundador de Walt Mart </li></ul>
  8. 8. Blogs y Comunicación Interna <ul><li>Blogs Internos: creados específicamente para el consumo interno </li></ul><ul><li>Blogs externos: que comunican a públicos internos y externos </li></ul>
  9. 9. Blog Inforpress <ul><li>Creado hace 10 meses </li></ul><ul><li>270 post </li></ul><ul><li>638 comments </li></ul><ul><li>26 categorías </li></ul><ul><li>45% de participación global </li></ul><ul><li>65% en Barcelona </li></ul>
  10. 10. Blogs Internos <ul><li>Gestión de proyectos y herramientas de colaboración </li></ul><ul><ul><li>Conversación en tiempo real </li></ul></ul><ul><ul><li>A través del sistema de comentarios alrededor de un post </li></ul></ul>
  11. 11. Blogs Internos <ul><li>Gestión de proyectos y herramientas de colaboración </li></ul>
  12. 12. Blogs Internos
  13. 13. Blogs Internos <ul><li>Herramienta de gestión del conocimiento </li></ul><ul><ul><li>Permiten hacer explícito parte del conocimiento tácito de la organización </li></ul></ul><ul><ul><li>Repositorio organizado de conocimiento (categorías, archivo cronológico, buscadores internos) </li></ul></ul><ul><ul><li>Entorno informal favorece el intercambio de experiencias </li></ul></ul>
  14. 14. Blogs Internos <ul><li>De tácito a explicito </li></ul><ul><li>Socialización </li></ul><ul><li>Exteriorización </li></ul>
  15. 15. Blogs Internos <ul><li>Procesos de reflexión, valoración corporativa </li></ul>
  16. 16. Blogs Internos <ul><li>Alineamiento estratégico </li></ul><ul><li>Difusión de la cultura corporativa </li></ul>
  17. 17. Otros beneficios… <ul><li>Acción social </li></ul><ul><li>Liderazgo </li></ul><ul><li>Cohesión interna </li></ul>
  18. 18. Otros beneficios… <ul><li>Integración </li></ul><ul><li>Implicación </li></ul><ul><li>Beneficios sociales </li></ul>
  19. 19. EMOCIONAL Una plantilla involucrada e integrada en la organización Me escuchan, me leen… ¿Motivación?
  20. 20. Políticas de Blogging Interno <ul><li>Todas coinciden en: </li></ul><ul><li>Cada blogger es personalmente responsable, desligando a su empresa de sus escritos. </li></ul><ul><li>Debe seguir las reglas existentes. </li></ul><ul><li>Respetar los secretos que permiten subsistir a su empresa. </li></ul><ul><li>Debe ser agradable o, al menos, intentar serlo. </li></ul>
  21. 21. Políticas de Blogging Interno <ul><li>Aproximadamente la mitad de ellos dice que el blogger debe: </li></ul><ul><li>Agregar valor </li></ul><ul><li>Respetar el copyright </li></ul><ul><li>Respetar las leyes </li></ul><ul><li>Citar y enlazar en cantidad </li></ul><ul><li>Conversar con sus lectores </li></ul>
  22. 22. Políticas de Blogging Corporativo <ul><li>Otras reglas interesantes: </li></ul><ul><li>Usted puede postear dentro de su horario de trabajo. </li></ul><ul><li>Puede discrepar con el jefe. </li></ul><ul><li>Debe parar de escribir cuando la compañía le diga que lo haga porque está haciéndole daño. </li></ul><ul><li>Nuestra meta con la instauración del blogging corporativo es... genere contactos con su blog (medios de comunicación) </li></ul>
  23. 23. <ul><li>“ En Comunicación las herramientas son importantes, pero las PERSONAS lo son más” </li></ul>
  24. 24. Muchas gracias… <ul><li>Dudas, consultas, sugerencias, aportaciones: </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>blogscoporativos . com </li></ul>

×