Il crowdfunding di Starteed a "Collaboriamo" - TAG Milano 25 marzo 2013

422 views

Published on

Crowdfunding, co-creazione e social sales per il modello innovativo di Starteed.com

Published in: Business

Il crowdfunding di Starteed a "Collaboriamo" - TAG Milano 25 marzo 2013

  1. 1. starteed Milano, 25 marzo 2013 Claudio Bedino tw @claudiobedinolunedì 25 marzo 13
  2. 2. About Me 2002 2012 starteed 2013 w w w.sta rt eed . co mlunedì 25 marzo 13
  3. 3. Crowdfunding Il finanziamento collettivo a progetti, iniziative o startup, ottenuto attraverso piccoli investimenti Reward Based o offerte individuali di denaro o altre risorse Donation effettuati da diverse persone spinte da spirito di Equity Based collaborazione, spirito imprenditoriale, fiducia Social Landing nel progetto o apprezzamento dello stesso. w w w.sta rt eed . co mlunedì 25 marzo 13
  4. 4. Market Google Search Index Italy 2009 2010 2011 2012 Keyword : crowdfunding w w w.sta rt eed . co mlunedì 25 marzo 13
  5. 5. Market The Early-Stage Equity Global Growth Investments by Angels and VC Investment Ecosystem funding volume in Crowdfunding Platforms (millions of dollar) Kickstarter (US) > $15M 50M Funding Circle (UK) > €21M IPO Indiegogo (US) > $15,3M private equity Quirky (US) > $29,5M 2M Motivation: Only CircleUp (US) > $1,6M Financial return CrowdCube (UK) > £860K 1M crowdfunding VC GrowVC (UK,HK,US) > €900K 500k Motivation: An entrepreneurial source : VentureBeat, CrunchBase, AngelList 100k mix of emotional engagement, social and financial return friends angels and family source : massolution w w w.sta rt eed . co mlunedì 25 marzo 13
  6. 6. Market KICKSTARTER - US-UK ONLY 2012 • Donazioni : $319,786,629 • Progetti coronati dal successo: 18,109 • Visitatori totali: 86.000.000 IL RECORD • 606.76 $ / minuto • 17 progetti hanno raccolto più di 1Mil $ A maggio l’orologio intelligente per 2011 iPhone e Android “Pebble” ha raccolto • Donazioni: $99,344,382 • Progetti coronati dal successo: 11,836 $10,266,846 • Visitatori totali: 30,590,342 da 68,929 individui, • Percentuale di successo: 46% con una media di $150 a offerta 2010 • Donazioni: $27,638,318 • Progetti coronati dal successo: 3,910 • Visitatori totali: 8,294,183 • Percentuale di successo: 43% w w w.sta rt eed . co mlunedì 25 marzo 13
  7. 7. Market - Italia Reward Based (6) Donazioni (2) Equity Based (1) Social Lendind (2) w w w.sta rt eed . co mlunedì 25 marzo 13
  8. 8. starteed more than crowdfundinglunedì 25 marzo 13
  9. 9. The Problem YOU HAVE AND IDEA, BUT... How to fundraise it ? How to get suggestions to improve it ? How to best promote it ? How to find operational partners ? How to sell the final product ? w w w.sta rt eed . co mlunedì 25 marzo 13
  10. 10. The Solution Starteed, the social crowdfunding to realize your idea with the support of a passionate community. Get funds, find partners, get suggestions to improve your idea, promote and sell it to your fans! Key Crowdfunding to get funds A passionate community who helps the idea grow An incentivized social referral system A community made by professionals An online social commerce and agreements with retailers w w w.sta rt eed . co mlunedì 25 marzo 13
  11. 11. Target Creators Supporters/Investors INVENTORS SMALL INVESTORS DEVELOPERS INSTITUTIONAL INVESTORS COMPANIES FAN AND SUPPORTERS ARTISTS TECH ADDICTED DESIGNERS DESIGN ADDICTED TERRITORIAL INITIATIVES PHILANTHROPISTS w w w.sta rt eed . co mlunedì 25 marzo 13
  12. 12. Our model w w w.sta rt eed . co mlunedì 25 marzo 13
  13. 13. Our tools Crowdfunding Platform A collective funding to projects, initiatives or startups, obtained through Community process, supporters not only make Curation small investments or individual offers, made by many motivated people During the crowdfunding who have a cooperative aim, an entrepreneurial mindset donations, but they also provide the Creator with their and who trust and like the project. expertise and suggestions on all aspects of the project, and they spread the word about it to find new supporters. Shop Starteed gives you the opportunity to sell your products on the Starteed E-shop for free. The great advantage is that our passionate community is much Social Sales to the crowdfunding Community support is not limited more than a group of supporters, it represents your stage: it continues when the product is put on sale on natural market and the most focused target you may Starteed. In fact, supporters increase their Influence by ever have!  buying it, promoting it through social sharing and referral Revenue Share which are translate According to their Influence score, Supporters earn credits, into a revenue share on sales. The revenue share will be earned on each product sold at a variable percentage according to the Influence score. w w w.sta rt eed . co mlunedì 25 marzo 13
  14. 14. Key Features GLOBALparticipation SCORE INFLUENCE earn money with your work REFERRAL PROGRAM invite your friends gamify your The Global Score is the total Influence is the real-time measure Starteed implemented a referral score you gain from all activities of all activities completed by a program to encourage their users completed supporting different supporter to make a project to spread the word about the projects. Global Score can be succeed. In exchange of those projects to all their contacts. seen as a supporters’ Expertise activities, Supporters are rewarded This referral program had a two- index. with a credit in money in the form of sided incentive for sharing. a share on sales revenue! w w w.sta rt eed . co mlunedì 25 marzo 13
  15. 15. Influence What’s Influence? Supporters start earning influence during the crowdfunding process and they can keep earning it during all the following steps, including production and social sales. The Personal Influence is determined on the basis of several variables including: • donation amount for the fundraising campaign • the quality of comments on the project • social and email sharing • vote to the project • participation in surveys • referral of other users who make a donation to the project • purchases amount • referral of new customers According to their Influence score, Supporters will be rewarded with a credit in money in the form of a share on sales revenue! w w w.sta rt eed . co mlunedì 25 marzo 13
  16. 16. Comparison Kickstarter Fund and Follow Creativity Quirky Social Product Development Starteed More than crowdfunding + Reward Based Crowdfunding + E-Shop and Social Sales + Reward Based Crowdfunding - E-shop for crowdfunded + Community Involvement + Equity Based Crowdfunding products + Revenue Share + E-Shop and Social Sales - Crowdfunding + Community Involvement + Revenue Share w w w.sta rt eed . co mlunedì 25 marzo 13
  17. 17. Revenue Model 5% 10% Crowdfunding Fees E-Shop Fees Premium Services White Label on all funds raised with on each item sold on translations, video editing, platform licensing and crowdfunding campaign starteed e-shop design, advertising, ... white label solutions w w w.sta rt eed . co mlunedì 25 marzo 13
  18. 18. Projects w w w.sta rt eed . co mlunedì 25 marzo 13
  19. 19. Campaign w w w.sta rt eed . co mlunedì 25 marzo 13
  20. 20. Campaign w w w.sta rt eed . co mlunedì 25 marzo 13
  21. 21. Campaign w w w.sta rt eed . co mlunedì 25 marzo 13
  22. 22. Create I punti fondamentali per rendere la tua campagna di crowdfunding un successo! IL PROGETTO: ha un inizio e una fine. E’ un progetto il produrre un oggetto di design, scrivere un libro, registrare un album musicale, organizzare un evento ecc. Non lo e’ l’avvio di un’attivita’ o un progetto di vita personale (viaggi di nozze, compleanni, rate da pagare, ecc.).   FATTIBILITA’: prima di pubblicare il tuo progetto, devi averlo pensato e sviluppato nei dettagli. Pianifica attentamente tempi, mezzi e costi; e se serve, coinvolgi partner di supporto (amici, consulenti, aziende), in modo che la tua idea si concretizzi al meglio e piu’ rapidamente.   GOAL: il tuo budget (goal) e la durata della campagna devono essere proporzionati al tuo progetto e al coinvolgimento della tua community. Nel definire il tuo goal, tieni conto delle commissioni di PayPal (circa il 4%) e di Starteed (5%) e delle eventuali spese di spedizione dei rewards.  w w w.sta rt eed . co mlunedì 25 marzo 13
  23. 23. Create COMMUNITY: Il crowdfunding si basa sulla “crowd”, una community interessata al tuo progetto. Crea una Fan page dedicata su Facebook, Twitter e tieni un blog aggiornato per iniziare a comunicare il tuo progetto. La prima domanda che devi farti e’: “C’e’ una Community interessata al mio progetto e disposta a finanziarlo, sono in grado di coinvolgerla?”   RACCONTA LA TUA STORIA: trasmetti la tua passione, racconta da dove nasce il tuo progetto e qual è il tuo obiettivo. Fai un video e mettici la faccia! Inizia la presentazione con “Ciao, mi chiamo” e concludi con “grazie!” Sii te stesso e racconta nella BIO le tue competenze per spingere chi non ti conosce a credere in te. Spiegacome utilizzerai i soldi ricevuti e dai un buon motivo per sostenerti!   REWARDS: offri ricompense creative ed emozionanti ai tuoi Supporter, dividendoli per varie fasce di prezzo per accontentare tutti. Fai sentire i tuoi sostenitori speciali, creando edizioni limitate del tuo prodotto o servizio, coinvolgili con eventi esclusivi e offri un reale vantaggio in termini di prezzo a chi sceglie di ricevere il prodotto finale prima degli altri. Ricorda che i rewards sono fondamentali nel creare interesse ed engagement nel tuo progetto! w w w.sta rt eed . co mlunedì 25 marzo 13
  24. 24. Contacts JOIN US STARTEED Srl Headquarter in Cherasco (CN) and Turin (TO) -ITALY- Facebook.com/starteed Twitter.com/bestarteed www.starteed.com E-MAIL info@starteed.comlunedì 25 marzo 13
  25. 25. THANKS Claudio Bedino claudio.bedino@starteed.com @claudiobedinolunedì 25 marzo 13

×