About Negril Farmyard<br />About UsClaudia Yap Entrepreneur, Chef & Caterer owner manager of two Caribbean Outlets based i...
Power Point Presentationn  Negril Farmyard   Claudia Yap
Power Point Presentationn  Negril Farmyard   Claudia Yap
Power Point Presentationn  Negril Farmyard   Claudia Yap
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Power Point Presentationn Negril Farmyard Claudia Yap

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Negril Farmyard Caribbean Style Soups and Ready Meals

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Power Point Presentationn Negril Farmyard Claudia Yap

  1. 1. About Negril Farmyard<br />About UsClaudia Yap Entrepreneur, Chef & Caterer owner manager of two Caribbean Outlets based in the inner city of Birmingham UK successfully ran both business but always thought about her long term dreams of supplying prepared meals and soups to the retail and catering industry.Claudia eventually took time out to focus on developing her own range of chilled soups and ready meals. Claudia Yap was a winner of an Innovative Award and worked with the University of College of Birmingham to develop a range of Caribbean Style Saturday Soups a product launch is now planning stages. Claudia is developing and marketing her brand Negril Farmyard which is based in the West Coast of Jamaica. Negril is a popular destination in Jamaica where boasts great beaches, sea and countryside. Claudia chose the name Negril as her father was born in the same parish of Negril which is in Westmoreland.Caribbean Style Saturday SoupsCaribbean Saturday Soups is eaten in most of the traditional Caribbean household. They are many types of soups which is served with dumplins a light dumplins which is boiled in the soups, but this is optional.Types of soupsBeef SoupRed Peas Soup (Red Kidney Beans and stewed beef)Chicken SoupMutton SoupCaribbean Vegetable Soup (yams, sweet potato, potatoes, carrots, chochos, fresh thyme, pimento, spring onions)Negril Farmyard Soups Launch Vegetarian rangeRed Bean & Sweet PotatoCaribbean PumpkinCaribbean VegetableServing SujggestionsChilled Keep in fridge use within 3 days and or by use buy date.Allergy Contains coconut milkSoup ingredients Red Beans, Sweet Potato, Thyme, Sugar, Salt, Scotch bonnet peppers,l carrots, vegetable stock, spring onions, allspice.Available sizesCatering sizes 1 litre & 5 litreRetails 500 ml 600 mlProduction PartnersThe SouperyLocation Hinckley, LeicestershireSafety and Quality Standards in placeBRC accreditedNegril Farmyard Price PositioningPremium range£2.49 = £2,89 500 & 600 ml tubsCatering Sizes to be applied at later stageFuture PlansLaunch of prepack ready meals brand Claudia’s Caribbean KitchenVegetarian Caribbean Bean Stew, (currently featured as one of their favourites recipe on Linda McCartneys website) .Caribbean Jerk ChickenCaribbean Curry ChickenCuribbean Mutton CurryDistribution60% Supermarkets, 30 % Speciality, 10% Caterers. 5% Sales AgentsAdvertising BrandOn line campaigns, Website, facebook, linkedinEvent MarketingRetail Marketing POSPublications, The Grocer, Speciality Fine Foods, Mobile Outside Caterers, The Guild of Fine FoodsCompany LocationLocation, Smethwick, United KingdomRegistered Office Smethwick Enterprise Centre, Rolph Street Oldbury West MidlandsCompany formation 2011.Sister company Claudia’s Caribbean Kitchen – Oldbury, BirminghamMarket. <br />

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