Special Advertising Section
New York’s Home
For Smart Business
Resilient, resourceful and top-ranked for its knowledge workforce,
the Greater Rochester, New York Region is attracting and keeping
smart people and smart businesses. By Susan H. Burnell
he competitive advantages Mark S. Peterson, president and chief Region. “Rochester is where smart
of the nine-county Greater executive officer for Greater Roches- people live and smart businesses grow.
Rochester, New York Region ter Enterprise (GRE), the region’s eco- It’s something we all believe in and
are significant: 18 leading nomic development organization. see locally. For companies looking to
educational institutions, proximity to “IDQ is not just about what we say,” set up operations in this region, all
major markets, some of the nation’s Peterson explains. “It’s fact based, the talent they need to be successful
lowest health-care costs and 7% of using third-party rankings. When we is right here.”
the world’s supply of fresh water. By invite site selectors to compare our
any measure, these weigh in on the IDQ with that of other regions of A Resilient Economy
plus side for business success. Yet it the country, they experience an ‘aha’ Twenty-five years ago, Kodak, Xerox
is in the measurement of a region’s moment. They can see that Rochester and Bausch & Lomb employed 60%
capacity for innovation, creativity outperforms communities five times its of Rochester’s workforce. Today,
and problem solving—a ranking size, including San Jose, Denver, Dur- these companies account for only
leaders call the Intellectual Density ham and Oakland. So if you thought 6% of local employment. Despite this
Quotient (IDQ)—that Rochester val- you knew Rochester, but haven’t reduction, there are now more people
idates its smart-business strengths. looked at this community in a while, employed in the region than there
“A lot of communities say, ‘We have it’s time to take a serious look.” were in the mid-1980s.
an educated workforce. We have the “The IDQ measurement shows what The community’s ability to success-
ability to innovate.’ But we prove it by makes us different,” says Dan Burns, fully weather economic challenges
putting our facts out on the table,” says president of M&T Bank, Rochester was recognized by Forbes in 2009
President When you have more members
& CEO when it ranked Greater Rochester sev- less per year delayed in traffic.”
enth on its list of “Fastest-Recovering “You learn very quickly that this is to help, you can help them more.
Excellus Cities in the U.S.” Instead of seeking not just a place to get a paycheck,”
BlueCross employment elsewhere, Rochesterians says David Klein, president and chief As part of the National Blue Cross Blue Shield network, we have the power of millions
BlueShield found jobs with local small and mid- executive officer of Excellus Blue-
size companies or started their own Cross BlueShield, who moved to the of members to help us do more for you. That means greater discounts, and more access
businesses; 97% of the companies area more than 20 years ago. “There’s
for your employees to the doctors and the resources they need to manage their health.
in the region now have fewer than a sense of community, spirit and
100 employees. energy that I haven’t seen in many Plus, our national network is coupled with local customer service. Are you ready to take
In addition to the ready talent other places in the country. People
base, these companies have access take ownership. They volunteer. They advantage of all we can do?
to resources available through finan- give generously to United Way, the
cial institutions, GRE, entrepreneur- arts and other causes. They defend To learn more, visit excellusbcbs.com or call your broker.
Excellus BlueCross BlueShield has ship programs and a Small Business Rochester and they fight leaving it. Serving the greater Upstate NY region for over 70 years.
proudly called Upstate New York its Development Center. We hear people say, ‘I’ll do almost
home for more than seven decades. “It’s amazing how well Rochester anything to stay here, because my
Our roots are here. Our employees has performed,” says Burns. “M&T family has never been happier.’”
work and raise families here. Our Bank’s business in Roch-
members are our neighbors. ester increased by 12%
in 2009, thanks to solid
That has fostered a collaborative growth in deposits, loans
approach to health care in Rochester. and fee income. Our cli-
The result is nationally recognized ents really know how to
quality care that costs 25% less than manage through a diffi-
national averages. cult economy.”
M&T Bank, which
As part of the Blue Cross Blue Shield entered the Rochester
Association, we have the power of market 20 years ago, is
among the nation’s top
millions of members to assure greater
10 SBA lenders. The bank
discounts and more access to the counts 55 of Rochester’s
doctors and resources your employ- top 100 fastest-growing
ees need to manage their health. companies as customers. Vineyards in the Finger Lakes region
Excellus BCBS holds the excel- Short Commutes and “Much of the quality of life we
lent accreditation from the National Engaged Citizens enjoy here started with the philan-
Committee for Quality Assurance and Rochester’s size is a major advan- thropy of [Eastman Kodak founder]
ranks in the top 25 plans in the coun- tage, says Burns: “We’re not too big, George Eastman,” says Wegmans
try, according to the latest survey of but we’re big enough to matter— Food Markets Chief Executive Offi-
best health plans by U.S. News and big enough to justify a good airport cer Danny Wegman. “Beyond being a
World Report. and excellent hospitals. It’s easy to great place to work, it’s a community
get around. People can be more pro- where people are always well taken
As a nonproﬁt health plan, we are ductive because of short commute care of.”
committed to improving the quality of times. You can get out to make five
life in the communities we serve. customer calls in one day, which sim- Innovative Alliances
ply isn’t possible in highly congested The region’s colleges and universities
areas,” he notes. “People can work a are partnering with local businesses
full day and still get home in time to and health-care institutions with an
excellusbcbs.com go to their kids’ ball games.” eye on the future, adding programs
Adds Peterson: “A 100-person com- to keep the local economy and resi-
pany in Rochester saves $128,300 per dents healthy. Education and health
year over the same-sized company in services now employ more than 20%
Los Angeles, because the Rochester of the region’s workers, and both sec-
employees are spending 6,000 hours tors are seeing significant growth. Excellus BlueCross BlueShield, serving the Rochester, and greater Upstate NY region.
A nonproﬁt independent licensee of the Blue Cross Blue Shield Association
Rochester General Health System health and strengthening the educa- A Model of Health-Care
(RGHS) and the Rochester Institute tional offerings of the university.” Excellence
of Technology (RIT) are in the early Among the results of the alliance to “Employers who come to Rochester
stages of an alliance that will allow the date are joint vaccine research and a will find that we have a very effec-
development of new health-science physician-assistant residency-training tive health-care system,” says Danny
education and research programs. program in surgery. A unique new Wegman. “Wegmans operates in five
The alliance matches Rochester Gen- course brings students into Rochester states, and Rochester has the lowest
eral Hospital physicians with RIT General operating rooms to observe health-care cost of any of our locations.”
faculty in areas related to biomedical and practice biomedical photography “Rochester was singled out as a
research, telemedicine and robotics. techniques. model of excellence in the health-
It has already received funding from Earlier this year, RGHS was recog- care debate back in the 1990s, and it
the National Institutes of Health. nized as one of the “Top 100 Integrated remains a model of successful health-
“The alliance is an innovative way Health Systems” in the U.S. for the care delivery today,” says Excellus
of bringing together the core com- fourth straight year. Rochester General BlueCross BlueShield’s Klein.
petencies of a nationally recognized Hospital is the fourth-largest cardiac The region has achieved some of
tertiary-care health system and a center in New York State and has been the lowest health-care costs of any
nationally recognized engineering and recognized among the nation’s “100 Top region in the nation while providing
technology university,” says RGHS Cardiovascular Hospitals” nine times by high-quality, accessible care, Klein
President and Chief Executive Officer Thomson Reuters. A national leader in adds. “We are successfully integrat-
Mark Clement. “It will create new- minimally invasive robotic surgery, the ing our delivery systems, making use
found opportunities for research and hospital is among the top 4% in robotic of electronic medical records, provid-
education. The combined efforts will surgery volume, having completed its ing decision support and minimizing
serve the community by improving 3,000th procedure in March. duplication of services. For companies
You have worked hard, created your success and
provided for your family and community. But where
does community end? Time and again, our great nation
has shown that our sense of community extends beyond
the town square.
You can extend your reach and legacy with the stroke
of a pen. How? By helping Rochester General Hospital,
a national leader in clinical excellence, expand its
facilities to meet a community’s growing needs.
With a transformational gift of $10,000,000 you can
make this vitally important community resource a
With the stroke of a pen you can help save countless lives. reality. Named in your honor, this building will live as a
testament to your belief that community has no boundaries.
With the stroke of a pen you can watch a dream come true.
Remember, you may not live near us, but you live with us.
With the stroke of a pen you can bring the
Rochester General Hospital Family Care Pavilion to life.
To learn how we are transforming a community, please
call Rochester General Foundation at 585-922-4800.
It’ll make you feel like a million bucks.
1299 Portland Avenue, Rochester, NY 14621
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distinguished by the amount of funding “iVedix is a Rochester company because iVedix is adept at bringing together
Rochester is located in the heart of the Upstate we receive from the National Institutes a wealth of knowledge exists here,” says data and process from multiple sources.
New York super-region, close to major markets of Health, and we bring a significant Kutty. “Much of what the world knows Its technology expertise helps clients
amount of biomedical research exper- about imaging, for example, comes from connect silos of information that exist
without the major-market expense. It is the tise to the Upstate New York region. We the work done at Eastman Kodak. Fur- within their organizations in real time.
only city that is home to the best small, medium rank among the top 10 medical centers thermore, iVedix’s elite technical team As a result, clients are able to see their
in revenue generated from intellectual has a large representation of graduates data visualized and intuitively orga-
and large companies to work for in America. property over the past eight years.” from area universities.” nized and are empowered to respond
URMC has long-standing R&D pro-
looking to do business here, that is a grams in partnership with Kodak and
real differentiator. In fact, if the rest of Bausch & Lomb in the areas of optics
the country’s health-care systems per- Distance in miles and health-care imaging. “There is a
formed at Rochester’s level, reform leg- strong correlation between well-funded
islation might not have been needed.” being on the leading edge, because of Medical Research With research and economic development,”
Excellus BlueCross BlueShield, the culture of collaboration and inno- Far-Reaching Impact says Robinson. “In addition to new
headquartered in Rochester, is the vation that has existed in the commu- The University of Rochester Medical developments for existing companies, IFMQJOHNBLF3PDIFTUFSBHSFBUQMBDFUP
region’s largest third-party payer. Part nity for many years. “One example is Center (URMC) factors into the IDQ we’re seeing four or five start-up com-
of a $5 billion family of companies the response to a shortage of neuro- equation as a major employer and panies launch per year as a result of work, live and play
serving Upstate New York, the non- surgeons in the Rochester area 10 research facility. The medical center research projects at the medical center.”
profit also provides long-term-care years ago,” he says. “We were able to comprises 80% of the university’s full- One of those companies is iCardiac
insurance nationwide. provide a $4 million grant, which pro- time employees and $2 billion budget, Technologies, which is commercializ- work
As the newest health-care reforms vided incentives for neurosurgeons who says Peter Robinson, URMC vice presi- ing technology developed by URMC’s
take effect, Klein views Rochester as trained here to stay and practice here.” dent and chief operating officer. “We are cardiovascular research program. The
technology will allow pharmaceuti-
cal companies to learn more quickly
whether an experimental drug may
cause heart problems.
In addition to the research it pro-
duces and the students who graduate
from its medical and nursing schools, live *UμTFBTZUPHFUBHSFBU
the University of Rochester contrib- NFBMJO3PDIFTUFS
utes to the region’s intellectual excel- UP8FHNBOTMXBZTBMFBEFSJO
lence through its School of Arts and JOOPWBUJPO
Sciences, Hajim School of Engineering SFTUBVSBOU
and Applied Sciences, Eastman School BOEJUTPXO
of Music, Simon School of Business, 3FTFBSDI'BSN0VS.BSLFU$BGn
Warner School of Education, and Lab- PGGFSTBXJEFWBSJFUZPGGSFTIMZ
oratory for Laser Energetics. QSFQBSFEGPPETUIBUGBNJMJFTMPWF
Attracting Growth Industries play 3PDIFTUFSJT
Professor of Mathematics Dr. Sanford Miller and Courtney VanDeWeert ’10. The top asset for any business seek- BMTPGBNFEGPSCFJOHUIF
ing to expand or grow is a constant IPNFPGUIF-1(°UIJTZFBS
THE COLLEGE AT BROCKPORT PREPARES TOMORROW’S LEADERS. supply of highly educated, innova- 8FHNBOTQSPVEMZTQPOTPST
tive workers. While many employees 3PDIFTUFSμT¾STU.BKPS-1(
One of the country’s ﬁrst Computational Science programs • The area’s only master’s
and business leaders enter the work- $IBNQJPOTIJQ
degree in Public Administration • Groundbreaking Environmental Science and Biology
force directly from the area’s educa- QSPDFFETCFOF¾UJOH6OJUFE
research • One of the largest undergraduate Math programs in the country • AACSB-
tional institutions, others have gained 8BZμT(SBEVBUJPOJTUIF
accredited program in Business Administration and Economics
invaluable knowledge by working for (PBM°BOBUJPOBMQSPHSBN
Through wide-ranging conversations and close collaborations with faculty, The College at some of its industry giants. UIBUIFMQTBUSJTLZPVUI
Brockport students gain conﬁdence and become active, innovative scholars and citizens. Such is the case with business intelli- TFDVSFCFUUFSGVUVSFTUISPVHI
gence company iVedix. Its chief execu- FEVDBUJPOBOEXPSL
Brockport is consistently recognized in national college rankings for quality and value.
tive officer, Raj Kutty, was formerly
Students, faculty, and staff at Brockport not only engage the world, we engage life.
a member of an award-winning devel- -FBSONPSFBUXFHNBOTDPN
opment team at Eastman Kodak.