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Residential  Metal Roofing <ul><li>Your Next Big Opportunity in Home Improvement </li></ul><ul><li>December 4, 2008 </li><...
Looks Great. Lasts Great. Builds Great Businesses. <ul><li>Metal roofing today is where vinyl siding  was 20 years ago…a g...
Looks Great. Lasts Great. Builds Great Businesses. <ul><li>Residential metal roofing share has tripled since 1998 and now ...
Looks Great. Lasts Great. Builds Great Businesses. <ul><li>Metal roofing contractors report gross margins of 60 percent or...
Looks Great. Lasts Great. Builds Great Businesses. <ul><li>Metal roofing is available in a wide range of styles and colors...
Looks Great. Lasts Great. Builds Great Businesses. <ul><li>Metal roofing is ideally suited to take advantage of the moveme...
Looks Great. Lasts Great. Builds Great Businesses. <ul><li>In the next few minutes, we’ll show you how to take advantage o...
Market Size
 
 
CONSUMERS ROOFING CONTRACTORS Lead Retrieval Contractor Tool Kit Online Advertising TV and Radio  Consumer Magazine PR and...
Investment Grade Roofing: A Unifying Idea
MetalRoofing.com as a Target Over $2M/yr. Drive Consumers Online
MRA Contractor Member Benefits <ul><li>National Marketing Program—a proven success </li></ul><ul><li>www.metalroofing.com—...
Realtor Radio Lifetime Radio
National Print Ads
 
Media Impressions Continue to Rise <ul><li>2006 Impressions: 28 million </li></ul><ul><li>2007 Impressions: 90 million </l...
MRA’s PR Attracts a Lot of Attention
 
The MRA Works! <ul><li>MRA programs send over 1.3 million people a year to metalroofing.com </li></ul><ul><li>Research sho...
Now Is The Time <ul><li>Tremendous growth opportunity </li></ul><ul><li>Add a new revenue stream to your existing business...
Current Manufacturer Members
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MRA Residential Metal Roofing

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  • Metal Roofing is Permanent and has many advantages over traditional roofing products, including Lifetime Warranty. Visit us in Ontario @
    www.finalroof.com
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MRA Residential Metal Roofing

  1. 1. Residential Metal Roofing <ul><li>Your Next Big Opportunity in Home Improvement </li></ul><ul><li>December 4, 2008 </li></ul>
  2. 2. Looks Great. Lasts Great. Builds Great Businesses. <ul><li>Metal roofing today is where vinyl siding was 20 years ago…a growth market poised to take off for first movers. </li></ul>Metal Roofing Now
  3. 3. Looks Great. Lasts Great. Builds Great Businesses. <ul><li>Residential metal roofing share has tripled since 1998 and now exceeds 10 percent in replacement applications </li></ul>
  4. 4. Looks Great. Lasts Great. Builds Great Businesses. <ul><li>Metal roofing contractors report gross margins of 60 percent or even more </li></ul>
  5. 5. Looks Great. Lasts Great. Builds Great Businesses. <ul><li>Metal roofing is available in a wide range of styles and colors that look great and last many years longer than other roofing materials. Homeowners love the product! </li></ul>
  6. 6. Looks Great. Lasts Great. Builds Great Businesses. <ul><li>Metal roofing is ideally suited to take advantage of the movement to “green” products </li></ul>
  7. 7. Looks Great. Lasts Great. Builds Great Businesses. <ul><li>In the next few minutes, we’ll show you how to take advantage of this great business opportunity by working with the MRA. </li></ul>
  8. 8. Market Size
  9. 11. CONSUMERS ROOFING CONTRACTORS Lead Retrieval Contractor Tool Kit Online Advertising TV and Radio Consumer Magazine PR and Promotions CONSUMER SALES MetalRoofing.com Find a Contractor MRA Manufacturers
  10. 12. Investment Grade Roofing: A Unifying Idea
  11. 13. MetalRoofing.com as a Target Over $2M/yr. Drive Consumers Online
  12. 14. MRA Contractor Member Benefits <ul><li>National Marketing Program—a proven success </li></ul><ul><li>www.metalroofing.com—over 1.3 million visitors per year </li></ul><ul><li>Contractor Referrals—a steady flow of leads </li></ul><ul><li>Training DVD Library—all facets of your business </li></ul><ul><li>Contractor Toolkit—Marketing templates and “how to” lists </li></ul><ul><li>Co-op Materials—television, radio, print, direct, on-site signage </li></ul><ul><li>Contractor Segmentation Kit—50,000 “metal favorable” households in your marketing area </li></ul><ul><li>AppliCAD Software Discounts—significant savings </li></ul>
  13. 15. Realtor Radio Lifetime Radio
  14. 16. National Print Ads
  15. 18. Media Impressions Continue to Rise <ul><li>2006 Impressions: 28 million </li></ul><ul><li>2007 Impressions: 90 million </li></ul><ul><li>2008 Impressions: 112 million </li></ul><ul><li>2009 Impressions: 230 million! </li></ul>
  16. 19. MRA’s PR Attracts a Lot of Attention
  17. 21. The MRA Works! <ul><li>MRA programs send over 1.3 million people a year to metalroofing.com </li></ul><ul><li>Research shows that 43 percent of those who use Find a Contractor have a metal roof installed within 1 year </li></ul><ul><li>MRA Contractors are succeeding! </li></ul><ul><li>Most importantly, new Dodge/McGraw Hill data shows metal market share has reached 9.8% and crossed 10% in re-roof applications </li></ul>
  18. 22. Now Is The Time <ul><li>Tremendous growth opportunity </li></ul><ul><li>Add a new revenue stream to your existing business </li></ul><ul><li>A natural “next step” for your current customers </li></ul><ul><li>A steady stream of leads from the MRA </li></ul><ul><li>Strong national support to grow the market </li></ul><ul><li>Local programs to help you build your business </li></ul><ul><li>It’s all there for you, with the MRA </li></ul>
  19. 23. Current Manufacturer Members

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