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Harnessing the Social Web An Introduction to Social Media mikestopforth.com cerebra.co.za
Not A Technical Toy <ul><li>“ The web is more a social creation than a technical one. I designed it for a social effect - ...
Web 2.0 Roadmap mikestopforth.com cerebra.co.za
This Web 2.0 Thing… mikestopforth.com cerebra.co.za
Social Media Matters Because… <ul><li>It’s about people, not technology </li></ul><ul><li>It’s about networks </li></ul><u...
1.  People, Not Technology <ul><li>“ A powerful global conversation has begun.  Through the Internet people are discoverin...
The “Trialogue” mikestopforth.com cerebra.co.za Marketer Consumer Consumer
mikestopforth.com cerebra.co.za
§ mikestopforth.com cerebra.co.za
What Rupert Says: <ul><li>“ To find something comparable (to Web 2.0), you have to go back 500 years to the printing press...
2.  It’s About Networks <ul><li>“ the value of a telecommunications network is proportional to the square of the number of...
Dell Laptops for Africa! mikestopforth.com cerebra.co.za
Lessons From Dell <ul><li>No publicity is bad publicity </li></ul><ul><li>Every mention is an opportunity </li></ul><ul><l...
3.  Employees And Customers <ul><li>The Google CV </li></ul><ul><li>‘ Enterprise 2.0’ </li></ul>mikestopforth.com cerebra....
4.  It’s The Now <ul><li>Obama – powered by the Web, not advertised on it </li></ul>mikestopforth.com cerebra.co.za
mikestopforth.com cerebra.co.za
Online Reputation Management <ul><li>“ The Brand” </li></ul><ul><li>Proactive approach </li></ul><ul><li>Reactive approach...
Customers As Partners mikestopforth.com cerebra.co.za
Dell Ideastorm mikestopforth.com cerebra.co.za
Where To From Here? <ul><li>Listen </li></ul><ul><li>Engage </li></ul><ul><li>Speak </li></ul>mikestopforth.com cerebra.co...
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Mike Stopforth Harnessing The Social Web

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New Rules of the Marketing Game - Social Media 101

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Mike Stopforth Harnessing The Social Web

  1. 1. Harnessing the Social Web An Introduction to Social Media mikestopforth.com cerebra.co.za
  2. 2. Not A Technical Toy <ul><li>“ The web is more a social creation than a technical one. I designed it for a social effect - to help people work together - and not as a technical toy” </li></ul><ul><li>- Tim Berners-Lee </li></ul>mikestopforth.com cerebra.co.za
  3. 3. Web 2.0 Roadmap mikestopforth.com cerebra.co.za
  4. 4. This Web 2.0 Thing… mikestopforth.com cerebra.co.za
  5. 5. Social Media Matters Because… <ul><li>It’s about people, not technology </li></ul><ul><li>It’s about networks </li></ul><ul><li>It means something to your employees and customers </li></ul><ul><li>It’s the NOW </li></ul>mikestopforth.com cerebra.co.za
  6. 6. 1. People, Not Technology <ul><li>“ A powerful global conversation has begun. Through the Internet people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter faster than most companies” </li></ul><ul><li>- The Cluetrain Manifesto (www.cluetrain.com) </li></ul>mikestopforth.com cerebra.co.za
  7. 7. The “Trialogue” mikestopforth.com cerebra.co.za Marketer Consumer Consumer
  8. 8. mikestopforth.com cerebra.co.za
  9. 9. § mikestopforth.com cerebra.co.za
  10. 10. What Rupert Says: <ul><li>“ To find something comparable (to Web 2.0), you have to go back 500 years to the printing press, the birth of mass media - which, incidentally, is what really destroyed the old world of kings and aristocracies. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it's the people who are taking control” </li></ul>mikestopforth.com cerebra.co.za
  11. 11. 2. It’s About Networks <ul><li>“ the value of a telecommunications network is proportional to the square of the number of users of the system” </li></ul><ul><li>Metcalfe’s Law </li></ul><ul><li>You need a new measurement! </li></ul>mikestopforth.com cerebra.co.za
  12. 12. Dell Laptops for Africa! mikestopforth.com cerebra.co.za
  13. 13. Lessons From Dell <ul><li>No publicity is bad publicity </li></ul><ul><li>Every mention is an opportunity </li></ul><ul><li>Your customers are smarter than you think </li></ul><ul><li>Your customers are more networked than you think </li></ul><ul><li>Your customers are more forgiving than you think! </li></ul>mikestopforth.com cerebra.co.za
  14. 14. 3. Employees And Customers <ul><li>The Google CV </li></ul><ul><li>‘ Enterprise 2.0’ </li></ul>mikestopforth.com cerebra.co.za
  15. 15. 4. It’s The Now <ul><li>Obama – powered by the Web, not advertised on it </li></ul>mikestopforth.com cerebra.co.za
  16. 16. mikestopforth.com cerebra.co.za
  17. 17. Online Reputation Management <ul><li>“ The Brand” </li></ul><ul><li>Proactive approach </li></ul><ul><li>Reactive approach </li></ul>mikestopforth.com cerebra.co.za
  18. 18. Customers As Partners mikestopforth.com cerebra.co.za
  19. 19. Dell Ideastorm mikestopforth.com cerebra.co.za
  20. 20. Where To From Here? <ul><li>Listen </li></ul><ul><li>Engage </li></ul><ul><li>Speak </li></ul>mikestopforth.com cerebra.co.za

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