Kate Elphick Digital Bridges 10 June 09


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The process of engaging with the knowledge worker

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Kate Elphick Digital Bridges 10 June 09

  1. 1. Engaging the Knowledge Worker using Interactive Intranets
  2. 2. The Knowledge Worker <ul><ul><li>Knowledge Worker </li></ul></ul><ul><ul><ul><li>Works with ideas; </li></ul></ul></ul><ul><ul><ul><li>Needs to be measured and managed differently; </li></ul></ul></ul><ul><ul><ul><li>We used to manage for standardisation, now we manage for aggregation; </li></ul></ul></ul><ul><ul><li>Collaboration and Innovation are the future currency of business </li></ul></ul><ul><li>21 st Century Innovation is about Management Innovation </li></ul>
  3. 3. The Principles of Management Innovation <ul><li>Agility </li></ul><ul><li>Adaptable, innovative communities of purpose </li></ul>Collaboration and Wealth Creation Frontline Capability Empowered to act in the interests of the organisation Engagement Willing to act in the interests of the organisation - Prof Gary Hamel - The Future of Management - McKinseys - Mobilizing Minds
  4. 4. What is Enterprise 2.0? <ul><li>“ Web 2.0 is a transformative force that’s propelling companies </li></ul><ul><li>across all industries towards a new way of doing business </li></ul><ul><li>characterised by harnessing collective intelligence, openness </li></ul><ul><li>and network effects.” </li></ul><ul><li>- Gartner Group </li></ul><ul><li>The Interactive Internet (or web 2.0 or social media) is a two </li></ul><ul><li>way web based communication tool for engaging with </li></ul><ul><li>environments, clients, employees and other stakeholders. </li></ul><ul><li>The web is no longer used as a “push” communication; it has </li></ul><ul><li>become a strategic asset to the organisation to capture and </li></ul><ul><li>leverage competitive advantage. </li></ul><ul><li>- Digital Bridges </li></ul>Enterprise-wide
  5. 5. Competitive Advantage <ul><li>Any industry which employs knowledge workers is competing for talent </li></ul><ul><ul><li>Competitive advantage is achieved through </li></ul></ul><ul><ul><ul><li>Talent attraction and retention </li></ul></ul></ul><ul><ul><ul><li>Employee engagement </li></ul></ul></ul><ul><ul><ul><li>Empowering people </li></ul></ul></ul><ul><ul><ul><li>Innovating the way we manage </li></ul></ul></ul>
  6. 6. Interactive Intranets <ul><li>What are they? </li></ul><ul><li>What can they be used for? </li></ul><ul><li>How do we build them? </li></ul><ul><li>How do we get employees to use them? </li></ul><ul><li>How do we measure their effecacy? </li></ul>
  7. 7. What is an Interactive Intranet? <ul><li>Internal web based tool which forms the strategic backbone for sharing information, communicating and collaborating </li></ul><ul><li>Employees and Groups have their own profiles </li></ul>
  8. 8. Interactive Intranets General Intranet Vision Mission, About Us, From the CEO’s Office Marketing Internal Comms Corporate Image HR Leave Forms Performance Management Finance Budgeting Reporting Departmental Intranets Interdepartmental communication Personal Profiles Business to employee comms Brand Manager Community of Interest My Blog Contact details Qualifications Experience Photo Awards
  9. 9. Individual Profile <ul><li>Public </li></ul><ul><ul><li>Contact details </li></ul></ul><ul><ul><li>Experience </li></ul></ul><ul><ul><li>Awards and recommendations </li></ul></ul><ul><ul><li>Thought Leadership blogs </li></ul></ul><ul><ul><li>Groups and forums </li></ul></ul><ul><li>Private </li></ul><ul><ul><li>Performance Management Dashboards </li></ul></ul><ul><ul><li>Leave </li></ul></ul>
  10. 10. Communities of Interest <ul><li>Examples </li></ul><ul><ul><li>HR Practitioner's COI </li></ul></ul><ul><ul><li>Performance Management COI </li></ul></ul><ul><ul><li>EXCO COI </li></ul></ul><ul><li>Content </li></ul><ul><ul><li>Trends and News Articles </li></ul></ul><ul><ul><li>Online Discussions </li></ul></ul><ul><ul><li>Conferences and Events </li></ul></ul>
  11. 11. What else can Interactive Intranets be used for? <ul><li>Project Management </li></ul><ul><li>Document Sharing </li></ul><ul><li>Rewards and Recognition </li></ul><ul><li>Innovation and Collaboration </li></ul><ul><li>Knowledge Management </li></ul><ul><li>Entrench Process and Workflow </li></ul><ul><li>Customised multi level communication </li></ul>
  12. 12. What are the benefits? <ul><li>Geographically Unfettered </li></ul><ul><li>The small BIG organisation </li></ul><ul><li>Employees can collaborate and learn from each other </li></ul><ul><li>Businesses can listen and respond </li></ul><ul><li>Visible transparent context based communication </li></ul><ul><li>Corporate memory is retained </li></ul>
  13. 13. Key Areas of Consideration <ul><li>Strategic Alignment </li></ul><ul><li>The role of Process </li></ul><ul><li>Easy Complexity </li></ul><ul><li>It is owned by the entire organisation </li></ul><ul><li>Community Management </li></ul><ul><li>Technology Adoption </li></ul><ul><li>Permanent Beta – CANEI principle </li></ul>
  14. 14. Strategic Alignment <ul><li>What is the “to be”? </li></ul><ul><ul><li>Vision, Mission, Roadmap, Destination </li></ul></ul><ul><li>What are the numbers? </li></ul><ul><li>What are the strategic processes, resources and assets? </li></ul><ul><li>How must they be configured to deliver on the strategy? </li></ul><ul><ul><li>At a functional level and across functions </li></ul></ul>
  15. 15. Easy Complexity Enterprise wide Strategy User Adoption Process Engineering Digital Communication Search Optimisation User Requirement Specifications Functional Specifications Community Management Content Generation Administration Revenue Modelling Collaboration Project Management Budgeting Integration
  16. 16. Community Management <ul><li>Avatar </li></ul><ul><li>Content Architecture and Generation </li></ul><ul><li>Blog </li></ul><ul><li>Forum Management </li></ul><ul><li>Digital Events, competitions etc. </li></ul><ul><li>Trends </li></ul><ul><li>Feedback </li></ul>
  17. 17. Technology Adoption Ease of Use - Follow organisational process Usefulness - Align with Organisational Strategy <ul><li>Make the user look good </li></ul><ul><li>Personal Profiles </li></ul><ul><li>Ability to demonstrate talent </li></ul>
  18. 18. Budgeting <ul><li>Items to budget for: </li></ul><ul><ul><li>Digital Strategy and Specification Development (mapping processes and user requirements to strategy) </li></ul></ul><ul><ul><li>Develop, test deploy etc. </li></ul></ul><ul><ul><li>Maintenance, technical </li></ul></ul><ul><ul><li>Manage – dedicated or outsourced resources </li></ul></ul><ul><ul><li>Performance Improvement Points </li></ul></ul>
  19. 19. Measurement <ul><li>Quantitative </li></ul><ul><ul><li># of users </li></ul></ul><ul><ul><li>Cost of sales </li></ul></ul><ul><ul><li>Reduction in bandwidth required </li></ul></ul><ul><ul><li>Attrition levels </li></ul></ul><ul><li>Qualitative </li></ul><ul><ul><li>Employee Satisfaction Indexes </li></ul></ul>
  20. 20. Contact Kate Elphick [email_address] Mobile 083 250 8558 www.digitalbridges.co.za Questions