CraftingMeaningful&Memorable<br />Learning Experiences<br />Clayton Lendrum<br />Portfolio Executive: Learning Solution De...
“If a picture is worth a thousand words, then an experience is worth <br />a thousand pictures.” <br />Dr Bruce Copley<br />
We still applaud the ideal of the<br />satisfied customer<br />Instead, we must focus on creating a<br />scintillating…enc...
   Experiences are a distinct economic offering.<br />Stage<br />experiences<br />Deliver<br />services<br />Make<br />goo...
A service is a transaction.<br />An experience is<br /> an event…an adventure…a happening…         a soul-jogging, spirit-...
<br />Experiences are…<br /><br />immersive<br /><br />sensory<br /><br />real<br /><br />memorable<br />participati...
"It's about being the third place: home, work, and Starbucks--the place in between.<br />
When last was my learning…?<br />well-timed, personalised, exciting, engaging, entertaining, relevant,   real, empowering,...
Corporate University Definition<br />A strategic tool designed to enable its parent organisation to achieve its mission by...
The product of learning is not something a person<br />receives a certificate for; <br />the true outcome of learning is s...
How people learn…<br />
Learning Approaches<br />Self-directed<br />Facilitated<br />Collaborative<br />
A learnscape is the platform where knowledge workers collaborate, solve problems, converse, share ideas, brainstorm, learn...
Dear Learning Architect <br />So, this is what I want… <br />Excite me from the start of the thing and keep me entertained...
Design Principles<br /><ul><li>Theme the experience
Deliberately introduce affirming cues
Eliminate anything that dilutes the theme
Upcoming SlideShare
Loading in …5
×

Clayton Lendrum

624 views

Published on

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
624
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Clayton Lendrum

  1. 1. CraftingMeaningful&Memorable<br />Learning Experiences<br />Clayton Lendrum<br />Portfolio Executive: Learning Solution Development<br />
  2. 2. “If a picture is worth a thousand words, then an experience is worth <br />a thousand pictures.” <br />Dr Bruce Copley<br />
  3. 3. We still applaud the ideal of the<br />satisfied customer<br />Instead, we must focus on creating a<br />scintillating…encompassing…<br />dramatic…novel…<br />“customer experience.”<br />
  4. 4. Experiences are a distinct economic offering.<br />Stage<br />experiences<br />Deliver<br />services<br />Make<br />goods<br />Extract<br />commodities<br />
  5. 5. A service is a transaction.<br />An experience is<br /> an event…an adventure…a happening… a soul-jogging, spirit-lifting phenomenon.<br />An experience leaves an indelible memory, adds to My History, and provides fodder for a thousand future conversations.<br />
  6. 6. <br />Experiences are…<br /><br />immersive<br /><br />sensory<br /><br />real<br /><br />memorable<br />participative<br />personal<br />
  7. 7.
  8. 8.
  9. 9.
  10. 10. "It's about being the third place: home, work, and Starbucks--the place in between.<br />
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15. When last was my learning…?<br />well-timed, personalised, exciting, engaging, entertaining, relevant, real, empowering, impactful, unforgettable…<br />transformational<br />
  16. 16. Corporate University Definition<br />A strategic tool designed to enable its parent organisation to achieve its mission by conducting activities that cultivate individual and organisational learning<br />
  17. 17. The product of learning is not something a person<br />receives a certificate for; <br />the true outcome of learning is successful adaptation to the<br />ever-changing environment.<br />
  18. 18. How people learn…<br />
  19. 19. Learning Approaches<br />Self-directed<br />Facilitated<br />Collaborative<br />
  20. 20. A learnscape is the platform where knowledge workers collaborate, solve problems, converse, share ideas, brainstorm, learn, relate to others, talk, explain, communicate, conceptualize, tell stories, help one another, teach, keep up to date, meet one another, forge partnerships, build communities, and distribute information.<br />
  21. 21. Dear Learning Architect <br />So, this is what I want… <br />Excite me from the start of the thing and keep me entertained. By all means educate me, but let me also do some of the learning on my own. Also, don’t just leave me in the lurch. Empower me to get better at what I really do every day – a coach would be good…and I’d like to keep on engaging with my friends after the course. Finally, it’s cool to evaluate me, just do it fairly.<br />
  22. 22. Design Principles<br /><ul><li>Theme the experience
  23. 23. Deliberately introduce affirming cues
  24. 24. Eliminate anything that dilutes the theme
  25. 25. Mix in memorabilia
  26. 26. Engage all five senses</li></li></ul><li>Learning that… rox<br />satisfaction + learning + reach + completion + NPS + utility + performance improvement + efficiency + alignment + attainment = <br />impact!<br />
  27. 27. The “experience” thing is… EXTREMIST. Not just a dab of “delight” here; not just a pinch of “amusement” there.<br />But An Entirely Different Way of Life<br />THIS IS A BIG DEAL<br />

×