Arthur Attwell
Electric Book Works
     Print and ebook
 production, distribution,
      and research
a list and a digital sandbox
self-managed learning:
 reduced cost of training,
proven as or more effective
 than traditional methods
focus: paediatrics and hiv
in-house resources:
 one staff member,
 20% of their time
money spent on digital:
  probably < R1000
ebwhealthcare.com
moderated comments
simplified mobile version
free pdf-ebooks (95% of book)
network-based content sites
over 11 000 free pdfs
downloaded in 2.5 years
over 3700 copies sold
conventional workflow:
Word MSS—InDesign—
     PDF/HTML
distribution:
Ingram Digital to retailers
   and libraries, website
HTML for PC & mobile,
      Scribd, Kindle,
  local an...
two models

print—conventional sales

 digital—sell the course
  and the convenience,
     not the content
lessons
we learn more from
doing something small
than from planning big
(disclosure: wake littered
with failed experiments)
content updated every few
months, no big print runs:
 version control is critical
culture of being organised:
 human systems are more
 important than software
small team, small budget,
but with impatience and
 authority to experiment
next step: get books
 into XML earlier
from what we’ve learned
working manually, title by
title, we’re better placed to
  start working en masse
        and in X...
experiment now while it
   doesn’t count on your
     income statement
(enterprise solutions are an
  expensive way to lea...
electricbookworks.com
twitter.com/electricbook
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Arthur Attwell Electric Book Works Healthcare

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Case Study: EBW Healthcare and fast-track ebook strategies

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Arthur Attwell Electric Book Works Healthcare

  1. 1. Arthur Attwell Electric Book Works Print and ebook production, distribution, and research
  2. 2. a list and a digital sandbox
  3. 3. self-managed learning: reduced cost of training, proven as or more effective than traditional methods
  4. 4. focus: paediatrics and hiv
  5. 5. in-house resources: one staff member, 20% of their time
  6. 6. money spent on digital: probably < R1000
  7. 7. ebwhealthcare.com
  8. 8. moderated comments
  9. 9. simplified mobile version
  10. 10. free pdf-ebooks (95% of book)
  11. 11. network-based content sites
  12. 12. over 11 000 free pdfs downloaded in 2.5 years
  13. 13. over 3700 copies sold
  14. 14. conventional workflow: Word MSS—InDesign— PDF/HTML
  15. 15. distribution: Ingram Digital to retailers and libraries, website HTML for PC & mobile, Scribd, Kindle, local and international print-on-demand
  16. 16. two models print—conventional sales digital—sell the course and the convenience, not the content
  17. 17. lessons
  18. 18. we learn more from doing something small than from planning big
  19. 19. (disclosure: wake littered with failed experiments)
  20. 20. content updated every few months, no big print runs: version control is critical
  21. 21. culture of being organised: human systems are more important than software
  22. 22. small team, small budget, but with impatience and authority to experiment
  23. 23. next step: get books into XML earlier
  24. 24. from what we’ve learned working manually, title by title, we’re better placed to start working en masse and in XML
  25. 25. experiment now while it doesn’t count on your income statement (enterprise solutions are an expensive way to learn)
  26. 26. electricbookworks.com
  27. 27. twitter.com/electricbook

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