"You didn't build that": Copyright, Fair Use, and the Creative Commons Movement

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A presentation delivered March 8, 2013, at the iTRAC Conference in Wichita, Kan.

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"You didn't build that": Copyright, Fair Use, and the Creative Commons Movement

  1. 1. iTRAC Ÿ 8 March 2013“You didn’t build that”: Intellectual Property, Fair Use, and the Creative Commons Movement Bruce Clary, McPherson College, McPherson, Kansas
  2. 2. Hello. My name is Bruce.Associate Professor of EnglishMcPherson CollegeAmong other courses, I teach• Multimedia Storytelling• Web DesignImportant: I am not an expert on copyright law.
  3. 3. ©
  4. 4. What media caneveryone use inmultimedia projects?
  5. 5. Original work
  6. 6. Public domain
  7. 7. Public domainLife of artist + 70 years or 95 years from publication
  8. 8. Owner permission
  9. 9. What media canstudents use inmultimedia projects?
  10. 10. All the media everyone else canlegally use, plusCopyrighted media used inaccordance with the principle ofFair Use
  11. 11. Fair use allows students toincorporate portions of lawfullyacquired copyrighted works whenproducing their own educationalmultimedia projects for a specificcourse.
  12. 12. Fair use allows students toincorporate portions of lawfullyacquired copyrighted works whenproducing their own educationalmultimedia projects for a specificcourse.
  13. 13. Fair use allows students toincorporate portions of lawfullyacquired copyrighted works whenproducing their own educationalmultimedia projects for a specificcourse.
  14. 14. Fair use allows students toincorporate portions of lawfullyacquired copyrighted works whenproducing their own educationalmultimedia projects for a specificcourse.
  15. 15. 10 percent or 3 minutes, whichever is lessVideo
  16. 16. Images Not more than 5per photographer
  17. 17. ImagesNot more than10 percent or 15 images, whichever isless, from a collective work
  18. 18. Text Not more than 10 percentor 1,000 words, in the aggregate
  19. 19. Poetry• Not more than 250 words• Up to three poems by one poet• Up to five poems from an anthology
  20. 20. Audio • Not more than 30 seconds in the aggregate from a single work • May not alter character of work
  21. 21. AttributionOthers can copy, distribute, display, perform and remixyour work if they credit your name as requested by you.No Derivative WorksOthers can only copy, distribute, display or performverbatim copies of your work.Share AlikeOthers can distribute your work only under a licenseidentical to the one you have chosen for your work.Non-CommercialOthers can copy, distribute, display, perform and remixyour work but for non-commercial purposes only.Zero-Public DomainOthers can copy, distribute, display, perform and remixyour work without restrictions.
  22. 22. Creative Commons-licensed MediaAudio. CCMixter. <ccmixter.org/find-music>Audio. Free Music Archive. <freemusicarchive.org>Audio. Jamendo. <www.jamendo.com>Images. Pixabay. (All public domain). <pixabay.com>Images. Compfight. <compfight.com>Video. Vimeo. <vimeo.com/creativecommons>Most media repositories (e.g., YouTube, flickr) and search engines (e.g.,Google Images, Yahoo) now feature filters that enable searchers to limitresults to Creative Commons-licensed media.
  23. 23. Best Practice GuidelinesCenter for Social Media. The Code of Best Practicesin Fair Use for Media Literacy Education.<centerforsocialmedia.org/fairuse>Center for Social Media. Documentary Film Makers’Statement on Best Practices on Fair Use.<centerforsocialmedia.org/fairuse>University of Washington. “Fair Use Guidelines forEducational Multimedia.” <depts.washington.edu/uwcopy/Using_Copyright/Guidelines/Fair.php>
  24. 24. CreditsUnless otherwise indicated, all images are publicdomain from Pixabay <pixabay.com>.Slides 3, 4. CBSNews. <www.cbsnews.com/video/watch/?id=50137457n>Slide 6. Wikimedia Commons. <commons.wikimedia.org/wiki/File:Copyright_term.svgSlide 26. Kirby Ferguson. Everything’s A Remix.<www.everythingisaremix.info/watch-the-series>
  25. 25. bwc

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