Let me introduce myself!
Let me introduce myself!
This is on my website!
www.clarktbell.com/unla-small-business-marketing-preso/
Small Business Marketing Blueprint
Action Items Included: $300.00 - $3,000.00
BioGrass Sod Farms, Inc.

www.biograss.com
The times they are a-Changin’
Remember These Guys?
Who’s in charge now?
BioGrass has tried all marketing forms?
Inbound Marketing: Where it’s at!
Easy Marketing For Small Business’
• Inbound Marketing

• Local SEO
• Social Media
• Review Sites
• Content Marketing
• Pu...
Inbound – Local SEO
Inbound – Local SEO
Inbound – Local SEO

Claim Your Listings!
Inbound – Local SEO
Build Citations?
What’s a citations you ask?
NAP
-Name
-Address

-Map
Inbound – Local SEO
Where to build citations?
Inbound – Local SEO
Top Citation Sources – USA
Inbound – Local SEO
Does it work? You betcha!
Inbound – Social Media
Get Pages Up and Runnin’
Inbound – Social Media
Get Pages Up and Runnin’
Inbound – Social Media
Get Pages Up and Runnin’
Inbound – Social Media
Publish Content Consistently!
Inbound – Social Media
Engage With Your Audience!

Engagement Ideas:
-Contests
-Quizzes
-Questions
-Local Updates
Inbound – Social Media
Inbound – Social Media
Inbound – Reviews
Inbound – Reviews
Inbound – Content Marketing
Inbound – Content Marketing
Inbound – Content Marketing
Inbound – Content Marketing
Email
Inbound – Content Marketing
Blog
Inbound – Content Marketing
Infographics
Green Industry Opportunities?
Mobile Marketing
Green Industry Opportunities?
Mobile Apps
Presentation Review
In Review:
-Marketing has changed
-Enter Inbound Marketing
-Best strategies of inbound for Green Indus...
Thanks!!!

Hit me up!
Clark T. Bell
General Manager
BioGrass Sod Farms
clark@biograss.com
@clarktbell
Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations
Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations
Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations
Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations
Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations
Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations
Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations
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Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations

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Presentation from Clark T. Bell www.clarktbell.com on developing a small business marketing blueprint with an emphasis on inbound marketing. This presentation was held on January 29, 2014 at the Utah Nursery and Landscape Association "Branching Out" conference
www.utahgreen.org

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Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations

  1. 1. Let me introduce myself!
  2. 2. Let me introduce myself!
  3. 3. This is on my website! www.clarktbell.com/unla-small-business-marketing-preso/
  4. 4. Small Business Marketing Blueprint
  5. 5. Action Items Included: $300.00 - $3,000.00
  6. 6. BioGrass Sod Farms, Inc. www.biograss.com
  7. 7. The times they are a-Changin’
  8. 8. Remember These Guys?
  9. 9. Who’s in charge now?
  10. 10. BioGrass has tried all marketing forms?
  11. 11. Inbound Marketing: Where it’s at!
  12. 12. Easy Marketing For Small Business’ • Inbound Marketing • Local SEO • Social Media • Review Sites • Content Marketing • Publishing Schedule
  13. 13. Inbound – Local SEO
  14. 14. Inbound – Local SEO
  15. 15. Inbound – Local SEO Claim Your Listings!
  16. 16. Inbound – Local SEO Build Citations? What’s a citations you ask? NAP -Name -Address -Map
  17. 17. Inbound – Local SEO Where to build citations?
  18. 18. Inbound – Local SEO Top Citation Sources – USA
  19. 19. Inbound – Local SEO Does it work? You betcha!
  20. 20. Inbound – Social Media Get Pages Up and Runnin’
  21. 21. Inbound – Social Media Get Pages Up and Runnin’
  22. 22. Inbound – Social Media Get Pages Up and Runnin’
  23. 23. Inbound – Social Media Publish Content Consistently!
  24. 24. Inbound – Social Media Engage With Your Audience! Engagement Ideas: -Contests -Quizzes -Questions -Local Updates
  25. 25. Inbound – Social Media
  26. 26. Inbound – Social Media
  27. 27. Inbound – Reviews
  28. 28. Inbound – Reviews
  29. 29. Inbound – Content Marketing
  30. 30. Inbound – Content Marketing
  31. 31. Inbound – Content Marketing
  32. 32. Inbound – Content Marketing Email
  33. 33. Inbound – Content Marketing Blog
  34. 34. Inbound – Content Marketing Infographics
  35. 35. Green Industry Opportunities? Mobile Marketing
  36. 36. Green Industry Opportunities? Mobile Apps
  37. 37. Presentation Review In Review: -Marketing has changed -Enter Inbound Marketing -Best strategies of inbound for Green Industry -Local SEO -Social -Review Sites -Content Marketing
  38. 38. Thanks!!! Hit me up! Clark T. Bell General Manager BioGrass Sod Farms clark@biograss.com @clarktbell

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