Clark T. Bell - Social Media Club Salt Lake City - 8/14/13
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
February 2004
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Facebook, Inc. Is all
grown up
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Think of Facebook as a vehicle to serve your content
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Facebook’s Adoption Rate and
Growth is here for SMB’s.
“Kool-Aid is drun...
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Copyright 2013 BIA/Kelsey. All Rights Reserved.
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Copyright 2013 BIA/Kelsey. All Rights Reserved.
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Copyright 2013 BIA/Kelsey. All Rights Reserved.
Facebook = Customer Acqu...
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
But, how do I
acquire
customers on
Facebook?
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
By using the
Facebook
Attraction
Formula!
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Facebook Attraction Formula
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Identify and Segment Your Demographics
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Identify and Segment Your Demographics
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Identify and Segment Your Demographics
LEGO-IA
Location
Education
Gender...
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Identify and Segment Your Demographics
Research with Open Graph Search
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Identify and Segment Your Demographics
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Identify and Segment Your Demographics
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Identify and Segment Your Demographics
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Identify and Segment Your Demographics
Casual Fans vs. Committed Fans
Ca...
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Identify and Segment Your Demographics
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Create Quality and Shareable Content
What gets shared?
What gets seen?
W...
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Create Quality and Shareable Content
FACT: Social is Visual
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Create Quality and Shareable Content
These caught my eye!
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Create Quality and Shareable Content
These caught my eye!
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Create Quality and Shareable Content
These caught my eye!
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Create Quality and Shareable Content
These caught my eye!
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Create Quality and Shareable Content
These caught my eye!
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Create Quality and Shareable Content
Three Takeaways
1. Photos get 39% m...
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Create Quality and Shareable Content
This is social, SO BE SOCIAL! Use s...
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Create Quality and Shareable Content
Remember, Not all engagements are c...
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Create Quality and Shareable Content
Examples of content with high sharin
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Post Strategy
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Post Strategy
Before you ever invest anytime in a post, ask yourself the...
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Post Strategy
http://www.quicksprout.com/2013/07/29/the-anatomy-of-a-per...
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Post Strategy
When is the best time to post on Facebook
Early Morning?
D...
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Post Strategy
The best time to post on Facebook is when your audience wi...
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Post Strategy
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Post Strategy
Use Facebook Insights to find out when your fans are onl
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Post Strategy
Use Facebook Insights to find out what have been your
best...
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Post Strategy
http://allfacebook.com/wise-metrics-page-posts-shelf-lives...
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Post Strategy
Edgerank is Officially Dead!
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Post Strategy
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Post Strategy
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Post Strategy
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Contests, Events, Promotions
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Contests, Events, Promotions
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Facebook Advertisements
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Facebook Advertisements
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Facebook Advertisements
Three Types of Facebook Advertising to use:
...
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Facebook Advertisements
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Facebook Advertisements
Display Ads
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Facebook Advertisements
Display Ads
-Display size is 100px x 72px
-T...
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Facebook Advertisements
Display Ads
Run a Like Gate Offer or Promo
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Facebook Advertisements
Display Ads
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Facebook Advertisements
Sponsored Stories
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Facebook Advertisements
Sponsored Stories
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Facebook Advertisements
Sponsored Stories
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Facebook Advertisements
Sponsored Stories
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Facebook Advertisements
Sponsored Stories
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Facebook Advertisements
Sponsored Stories
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Facebook Advertisements
Sponsored Stories
Create campaigns:
1. Page ...
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Facebook Advertisements
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Facebook Advertisements
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Run Facebook Advertisements
Killer Content + Dialed-In Promotion = Victo...
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Dive Into Insights
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Dive Into Insights
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Dive Into Insights
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
@cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
Let’s Connect:
Social:
@clarktbell
Linkedin.com/in/clarktbell
Web:
www.b...
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The Facebook Attraction Formula

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How can I make Facebook attract customers for my small business? What should I do with my Facebook page? Is there a formula I should follow? In this presentation from Social Media Club Salt Lake City (http://www.smcslc.org), we take a look at the plethora of opportunities available with Facebook. The presentation discusses how it can enable better marketing by focusing on the entire system, and how Facebook can be turned into a vehicle for your content. Better Facebook content means a better experience for your users, customers and the entire Facebook community.

Originally presented at Social Media Club Salt Lake City at http://www.chghealthcare.com building located at the mouth of the Cottonwood Canyons in Salt Lake City, UT on August 16, 2013

You can learn more about Clark T. Bell at http://www.clarktbell.comhis inbound marketing agency is http://www.clutchfuse.com you can also follow him on Twitter at http://twitter.com/clarktbell

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The Facebook Attraction Formula

  1. 1. Clark T. Bell - Social Media Club Salt Lake City - 8/14/13
  2. 2. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
  3. 3. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
  4. 4. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
  5. 5. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
  6. 6. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
  7. 7. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
  8. 8. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
  9. 9. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC February 2004
  10. 10. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
  11. 11. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
  12. 12. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
  13. 13. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
  14. 14. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
  15. 15. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
  16. 16. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Facebook, Inc. Is all grown up
  17. 17. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Think of Facebook as a vehicle to serve your content
  18. 18. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
  19. 19. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
  20. 20. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Facebook’s Adoption Rate and Growth is here for SMB’s. “Kool-Aid is drunk”Copyright 2013 BIA/Kelsey. All Rights Reserved.
  21. 21. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Copyright 2013 BIA/Kelsey. All Rights Reserved.
  22. 22. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Copyright 2013 BIA/Kelsey. All Rights Reserved.
  23. 23. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Copyright 2013 BIA/Kelsey. All Rights Reserved. Facebook = Customer Acquisition Acquiring customers is now the #1 objective of SMB's using Facebook.
  24. 24. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC But, how do I acquire customers on Facebook?
  25. 25. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC By using the Facebook Attraction Formula!
  26. 26. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Facebook Attraction Formula
  27. 27. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Identify and Segment Your Demographics
  28. 28. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Identify and Segment Your Demographics
  29. 29. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Identify and Segment Your Demographics LEGO-IA Location Education Gender Occupation Interests Age
  30. 30. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Identify and Segment Your Demographics Research with Open Graph Search
  31. 31. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Identify and Segment Your Demographics
  32. 32. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Identify and Segment Your Demographics
  33. 33. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Identify and Segment Your Demographics
  34. 34. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Identify and Segment Your Demographics Casual Fans vs. Committed Fans Casual Fan -Like gated to your business page -”Brand active” not “Brand Loyal” - Casual Fans love to hear “exclusive”, “Savings”, “Discount”, “Of - and “Fans Only” Committed Fan -Enjoy your brand that’s why they have “liked” you -Need to be kept happy with tips, news, contests and news -They love it when you practice gratitude - Committed Fans love to hear “We appreciate You”, “Thank You” - “We Love our Fans”
  35. 35. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Identify and Segment Your Demographics
  36. 36. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Create Quality and Shareable Content What gets shared? What gets seen? Why?
  37. 37. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Create Quality and Shareable Content FACT: Social is Visual
  38. 38. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Create Quality and Shareable Content These caught my eye!
  39. 39. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Create Quality and Shareable Content These caught my eye!
  40. 40. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Create Quality and Shareable Content These caught my eye!
  41. 41. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Create Quality and Shareable Content These caught my eye!
  42. 42. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Create Quality and Shareable Content These caught my eye!
  43. 43. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Create Quality and Shareable Content Three Takeaways 1. Photos get 39% more interaction 2. Shorter posts get 23% more interaction. *Keep below 250 characters. 3. Question posts get 100% more comments
  44. 44. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Create Quality and Shareable Content This is social, SO BE SOCIAL! Use softer keywords, they reso
  45. 45. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Create Quality and Shareable Content Remember, Not all engagements are created equal!
  46. 46. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Create Quality and Shareable Content Examples of content with high sharin
  47. 47. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Post Strategy
  48. 48. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Post Strategy Before you ever invest anytime in a post, ask yourself these 6 Q’s 1. What value am I adding? 2. How am I making this post unique? 3. What can I write that will make people read and share this post? 4. How can I make this even more interesting? 5. Does this reflect our brand’s values 6. Is this good for our business?
  49. 49. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Post Strategy http://www.quicksprout.com/2013/07/29/the-anatomy-of-a-perfect-Facebook-post/
  50. 50. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Post Strategy When is the best time to post on Facebook Early Morning? During Work (9 AM – 5 PM)? Between work and dinner? After dinner (TV Time)? Bedtime? Weekends?
  51. 51. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Post Strategy The best time to post on Facebook is when your audience will see it. This is going to be unique to you and your business.
  52. 52. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Post Strategy
  53. 53. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Post Strategy Use Facebook Insights to find out when your fans are onl
  54. 54. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Post Strategy Use Facebook Insights to find out what have been your best posts
  55. 55. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Post Strategy http://allfacebook.com/wise-metrics-page-posts-shelf-lives_b123278
  56. 56. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Post Strategy Edgerank is Officially Dead!
  57. 57. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Post Strategy
  58. 58. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Post Strategy
  59. 59. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Post Strategy
  60. 60. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
  61. 61. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Contests, Events, Promotions
  62. 62. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Contests, Events, Promotions
  63. 63. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Facebook Advertisements
  64. 64. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Facebook Advertisements
  65. 65. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Facebook Advertisements Three Types of Facebook Advertising to use: Display Ads Sponsored Stories Post Promotions
  66. 66. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Facebook Advertisements
  67. 67. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Facebook Advertisements Display Ads
  68. 68. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Facebook Advertisements Display Ads -Display size is 100px x 72px -Text can only comprise of 20% of ad (FB wants EVERYTHING to be visual)
  69. 69. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Facebook Advertisements Display Ads Run a Like Gate Offer or Promo
  70. 70. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Facebook Advertisements Display Ads
  71. 71. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Facebook Advertisements Sponsored Stories
  72. 72. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Facebook Advertisements Sponsored Stories
  73. 73. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Facebook Advertisements Sponsored Stories
  74. 74. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Facebook Advertisements Sponsored Stories
  75. 75. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Facebook Advertisements Sponsored Stories
  76. 76. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Facebook Advertisements Sponsored Stories
  77. 77. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Facebook Advertisements Sponsored Stories Create campaigns: 1. Page Like Sponsored Story – Similar Pages and Interests 2. Page Like Sponsored Story – Lookalike Audience
  78. 78. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Facebook Advertisements
  79. 79. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Facebook Advertisements
  80. 80. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Run Facebook Advertisements Killer Content + Dialed-In Promotion = Victory
  81. 81. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Dive Into Insights
  82. 82. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Dive Into Insights
  83. 83. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Dive Into Insights
  84. 84. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
  85. 85. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC
  86. 86. @cl@CLARKTBELL Facebook Attraction Formula#SMCSLC Let’s Connect: Social: @clarktbell Linkedin.com/in/clarktbell Web: www.biograss.com www.clarktbell.com www.clutchfuse.com

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