1.
Marketing 494
Marketing Internship

2.
What is Marketing 494?
• for-credit marketing course
• temporary summer position
• receive on-the-job training
• acquire real world experience
• gain relevant knowledge and skills
• apply what you’ve learned in the classroom
• explore a particular career field

3.
Top 5 Reasons to take Marketing 494

4.
Top 5 Reasons to take Marketing 494
5. Earn college credit
-Earn 3 units of credit toward the marketing major
while gaining valuable work experience

5.
Top 5 Reasons to take Marketing 494
5. Earn college credit
4. Keep up with the competition
In 1980, only 1 of 36 graduates had completed an
internship before graduation. By the year 2000,
this number increased to 3 out of 4 graduates

6.
Top 5 Reasons to take Marketing 494
5. Earn college credit
4. Keep up with the competition
3. Develop your job search skills
78% percent of the individuals surveyed agreed that
they had gained confidence in finding
employment as a result of their internship

7.
Top 5 Reasons to take Marketing 494
5. Earn college credit
4. Keep up with the competition
3. Develop your job search skills
2. Increase your odds of finding a job
Some companies reported hiring as many as 70% of their new full-time college
hires from their internship programs
Placement directors, recent graduates, and current students believe that
internships were the single most effective strategy for gaining employment
National Association of Colleges and Employers reported in its 2010 Internship &
Co-op Survey that nearly 57% of students from the class of 2009 were
converted from interns to full-time hires, up from 50% the previous year.
The trend toward intern-pool hiring has come on very strong in the past three to
five years, according to Monica Wilson, acting co-director of career services
at Dartmouth College. "Internship recruiting will largely replace entry-level
recruiting in the next few years," she says.

8.
Managing & Careers: Utilities Tend to Hire More Interns Full-Time
Alexandra Cheney. Wall Street Journal. (Eastern edition). New York, N.Y.: Sep 20, 2010. pg. B.5

9.
Top 5 Reasons to take Marketing 494
5. Earn college credit
4. Keep up with the competition
3. Develop your job search skills
2. Increase your odds of finding a job
1. Higher starting salaries
Students who have participated in internships earn
as much as $2000 more in terms of starting
salary.

10.
What’s Required of Me?
• Find a marketing internship
• Have Dr. Boyd approve your internship
• Identify a supervisor who assigns specific tasks
and evaluates your work
• Complete 3 written assignments over the course
of your internship
• Complete a final marketing audit
• Attend an exit interview during the first part of
the Fall semester
• LEARN!

11.
Resources
• JMU Career and Academic Planning
– http://www.jmu.edu/cap/
• American Marketing Association
– http://www.marketingpower.com/Careers/Pages/
default.aspx
• Intern Memo
– http://www.facebook.com/group.php?gid=23084
71543#!/group.php?gid=2308471543&v=wall

12.
Caution
• Three primary reasons for a disappointing
internship experience:
– Unclear standards/expectations
– Misunderstanding by students regarding the
merits of the job
– Misrepresentation by the firm regarding the
duties required

13.
8 Ways to a Great Internship
1. Have a clear understanding of what you want to
accomplish in the internship
2. Clearly communicate your class and personal
expectations
3. Seek challenging assignments.
4. Accomplish your assignments in a reasonable
time frame and a professional manner
5. Ask for meaningful feedback on an on-going
basis from your supervisor
6. Learn as a much as you can about the business