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SPP Careers And Social Media


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Learn the rationales and steps in utilizing social media to advance your career.

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SPP Careers And Social Media

  1. 1. SPP Careers 201:Careers and Social Media Clark R. Bonilla, Director Alumni and Career Services School of Public Policy
  2. 2. Table of Contents Overview of Career Search Networking with Social Media Georgia Tech Networks SPP Careers 201 2
  3. 3. I: Overview of Career Search Socrates: “Know Thyself” SPP Careers 201 3
  4. 4. Objective 1: Identify your careerexpectations. SPP Careers 201 4
  5. 5. Career Choices and Trade-Offs SPP Careers 201 5
  6. 6. Objective 2: Model your career plan. SPP Careers 201 6
  7. 7. Career Planning Cycle Source: SPP Careers 201 7
  8. 8. Market-Driven Career Model Job MarketOptimal Career Options Personal Education Preferences SPP Careers 201 8
  9. 9. Objective 3: Formalize your careergoals in a career statement. SPP Careers 201 9
  10. 10. Write Career Statement Industry/ Position Position CareerInstitution Level Type Outcome SPP Careers 201 10
  11. 11. Objective 4: Research your career plan(industries, institutions, positions,salaries) SPP Careers 201 11
  12. 12. Labor “Markets” Labor Market External Internal Labor Markets Labor Markets Publicly Advertised Internally Advertised Long Faster Hiring Process Hiring ProcessNetworks—Less Relevant Networks—Highly Relevant Highly Competitive Much Less Competitive SPP Careers 201 12
  13. 13. Know Market Trends Higher Education Employment Trends: (tour)   Higher Education Salary Trends:  Private Research/Consulting Trends:      SPP Careers 201 13
  14. 14. Social Sciences Markets Social Scientists  Social Science Research Assistants  Sociologists  Urban and Regional Planners  SPP Careers 201 14
  15. 15. Estimating Your Worth Compare Job Descriptions/Salaries  Review Labor Market Analyses:   Use Online Salary Calculators:  ?   SPP Careers 201 15
  16. 16. Objective 5: Formulate your careersearch strategy. SPP Careers 201 16
  17. 17. Sample Career Planning Matrix Career Preferred Acceptable Maximum Tracks Position Position Time1st Choice Federal Energy State Energy Policy Months 1-6 Policy Analyst Analyst2nd Choice State Policy State Research Months 5-12 Analyst AssociateIndependent Energy Analyst Energy Research Months 10-12Contractor AssociateReturn to School Law School PhD, Public Policy Months 6-12 SPP Careers 201 17
  18. 18. Write Your CP Matrix Career Preferred Position Acceptable Position Max. Tracks Time1st Choice2nd ChoiceIndependentContractorReturn toSchool SPP Careers 201 18
  19. 19. Objective 6: Build and utilize networksto advance your career. SPP Careers 201 19
  20. 20. Network Sets Prior Professors Community Family Industry Prior Contacts Employers YOU Conference Alumni Contacts Prof. Assoc. Friends Members Fellow HR Students Personnel SPP Careers 201 20
  21. 21. Objective 7: Target your careersearches. SPP Careers 201 21
  22. 22. Prioritize Your Efforts: Target … Positions in your specialty. Positions in your preferred sector. Positions for which you meet minimum qualifications. Positions in organizations with missions you support. Positions that pay an acceptable salary. Positions in which your skills are readily transferable. Positions for which you are ready adapt and learn. SPP Careers 201 22
  23. 23. Get Organized1. Search specialized job search engines first.2. Allocate set hours per week to search.3. Establish phases, priorities, and milestones.4. Have a three-phase plan: 3-month, 6-month and 12- month (to time prioritized searches).5. Place key dates on calendar.6. Plan for online searches, attending job fairs, and networking online and at events.7. Customize resumes/CV to position and career track.8. Implement a networking plan. SPP Careers 201 23
  24. 24. Part II:Networking and Social Media “It’s not who you know. It’s who knows you!” “And exactly who are you?” SPP Careers 201 24
  25. 25. Objective 8: Rapidly, effectively andinexpensively market yourself onlinewith social media. SPP Careers 201 25
  26. 26. The Savvy Networker “The smart networker respects the opinions (and time) of others, helps other people as much as she is helped, and establishes rapport long before asking a favor or even offering a business card.”  Emily Post’s The Etiquette Advantage in Business (2005): 313. SPP Careers 201 26
  27. 27. Ways to Build Rapport Always use polite, respectful and engaging language. Meet for lunch (not just happy hour). Invite to a party. Invite to a sports or cultural event. Email a useful business article or discuss it. Send holiday, birthday, congratulatory or get-well cards as appropriate. Share information about job openings. SPP Careers 201 27
  28. 28. Network of Resources Professors Alumni GT Career Services Online Search Engines Conferences Job Fairs Social Media SPP Careers 201 28
  29. 29. Networking Tips List of all existing contacts  Be concise, pleasant and confident Join and relevant at all times online groups  Don’t make unscheduled visits Get back in touch with prior  Speak slowly, clearly and repeat employers name and phone on voice mail Attend career fairs messages Participate in alumni and  Identify person who referred you professional associations  Record all contacts Go directly to hiring manager  Send “thank you” notes Network for advice first Have a 2-minute intro speech  Develop strategy and plan to Call employers at start/end of day increase your network Source: SPP Careers 201 29
  30. 30. Tapping into Formal Networks Professional Associations Industry Associations Chambers of Commerce Alumni Associations Groups Local Nonprofit Community Groups SPP Careers 201 30
  31. 31. Tapping Other Networks Internal Job Postings Listserv Job Postings (associations, institutions, etc.) Expansion Discussions Downsizing Discussions Relocation Discussions Linking via,, Internship Opportunities (See Job Search Engine Directory) Independent Contractor Opportunities Consulting Opportunities SPP Careers 201 31
  32. 32. Technological Evolution of HR Recruitment “From exploiting the explosive growth of social networks to recruiting from their desks through virtual career fairs and on the go via mobile phones, talent seekers are honing their texting and tweeting skills and finding candidates in the most unexpected places.”  “Ronald J. Alsop, “Recruiting for talent will never be the same,” Workforce Management, 90:2 (Feb 2011): 3. SPP Careers 201 32
  33. 33. Effectiveness: Social Media v. Other Job Sources Major Job Boards: 219 applicants per 1 hire (response to job board posting) Social Media: 116 applicants per 1 hire Company Web Page: 33 applicants per 1 hire Online Job Search Engines: 32 applicants per 1 hire (self-initiated job search) Conclusion: “Still, for job seekers, getting a referral from an employee is far and away the best way to get noticed by a recruiter.”  Study: Jobs2web, n = 1.3 million applications/26,000 hires (2010)  “For Job Seekers, Company Sites Beat Online Search Boards, Social Media,” Wall Street Journal (online), April 3, 2011. SPP Careers 201 33
  34. 34. Scale of Internal Social Media Usage Social media tools are redefining internal corporate communications. Prescient Digital Media Study: “almost 90 percent” of corporate intranets use social media tools.  Ryan Williams, “Inside Job,” Communication World, 28:1 (Jan/Feb 2011): 28. Conclusion: Employers want employees who effectively utilize social media at work. SPP Careers 201 34
  35. 35. Scale of External Social Media Usage 80% of companies use social media to find, attract and hire new candidates (2009) Company use of social media for recruiting:  95%:  59%:  42%: 66% hired candidates identified via social media  Jobvite Study, 2009; Rachel Eccles, “Link In, Get Hired,” Corporate Meetings & Incentives, 28:11 (Nov 2009): 12-13.  Rita Pyrillis, “The Sourcer Knows,” Workforce Management, 90:2 (Feb 2011): 24. SPP Careers 201 35
  36. 36. Values of Social Media for You Discussions on social media can provide quick, inexpensive solutions to daily problems. Professionals share “cutting-edge insights.” Offer feedback/suggestions to your company. Network for career advancement and development. Broadcast your professional achievements.  “Beyond Fans and Followers—Why Engineers Should Care about Social Media,” Instrumentation Newsletter, 22:2 (10/2/2010): 27.  Carrie Pinksy, “You Are More Than a Pretty Facebook Profile,” Northern Colorado Business Report, 15:25 (9/10/10): 9-28. SPP Careers 201 36
  37. 37. Values of Social Media for Employers Cost-Effective Recruitment Media Effective Recruitment Branding For Applicants  Joseph De Avila, “Beyond Job Boards: Targeting the Source,” Wall Street Journal (7/2/09): D1, D5.  Ben Gotkin, “RSM McGladrey’s Social Media,” Journal of Corporate Recruiting Leadership, 5:4 (May 2010): 29-32. Improved Effectiveness of Professional Associations  Maureen Walsh, “Are You Linked Up?” Strategic Finance, 91:3 (Sept 2009):22-24. SPP Careers 201 37
  38. 38. Values of Social Media for Employers Some employers use social media to conduct background checks on job candidates.  Carolyn Boyd, “Controlling Brand Me,” In the Black, 80:4 (May 2010): 44-47. Employees who use social media can participate in low-cost professional training and development. Employees using social media can contribute to cost- effective marketing efforts.  Karen Blakeman and Scott Brown, “Social Media: Essential for Research, Marketing and Branding,” Bulletin of the American Society for Information Science & Technology, 37:1 (Oct/Nov 2010): 47-50. SPP Careers 201 38
  39. 39. Values of Social Media for Employers Employees using social media can collaborate more effectively, particularly on team projects.  Daniel Burrus, “Social Networks in the Workplace: The Risk and Opportunity of Business 2.0,” Strategy & Leadership, 38:4 (2010): 50-53. Identify new clients. Increase company revenue. Improve knowledge of target markets.  “Soundbites,” Recruiter (2/23/11): 18. SPP Careers 201 39
  40. 40. SM as Catalyst to Innovation ‘‘Business 2.0 involves using the new web-based social networking applications (many of which were originally created for personal use) in a way that fosters innovative teamwork, customer co-creation of value, collaboration with external partners, and interactive communication between leaders and employees in an efficient way.’’  Daniel Burrus, “Social Networks in the Workplace: The Risk and Opportunity of Business 2.0,” Strategy & Leadership, 38:4 (2010): 52. SPP Careers 201 40
  41. 41. Employer Insights into You Your social media projects a public image:  Are you deliberate in crafting that image?  Are you effective in projecting your desired image?  Do you receive new and positive feedback?  Can you measure and document your effectiveness?  Are your social media interconnected/linked? Employers review social media to assess applicants’ compatibility with their organizational culture (i.e., image, branding, business etiquette). SPP Careers 201 41
  42. 42. Metrics for Social Media Influence Identification: “who in a network has influence and how potent is it” Influence Behavior Measurement: “what can be tracked as a direct link from the people who influenced behavior” Influence Predictive Modeling: “using data to predict what is likely to influence the people you want to reach”  David Armano, “Six Social Media Trends for 2011,” Harvard Business Review, 89:3 (Mar. 2011): 22. SPP Careers 201 42
  43. 43. Career Search Metrics Number of contacts Relevance of contacts Positive feedback on professional image Number of face-to-face contacts Leveraging contacts to enter new networks Number of business leads (referrals, job leads) Number of recommendations SPP Careers 201 43
  44. 44. Online Networking Systems All Fields: All Fields: Sciences/Engineering: All Fields: All Fields: SPP Careers 201 44
  45. 45. Social Media for HR and Job Seekers “LinkedIn is considered the professional’s social networking site and a key resource for both recruiters and job seekers.”  Patricia Sheehan, “Social recruiting targets job candidates,” Long-Term Living, 59:10 (Oct. 2010): 31.  Kimberly Maul and Rachel Wallins, “Advanced Job Search,” PRWeek, Career Guide 2010 (Sept. 2010): 28-29. SPP Careers 201 45
  46. 46. How Corporations Use LinkedIn To learn about the talent working within their competitor’s organization To recruit talent from competitors To reduce recruiting costs  Quentin Hardy, “Networking for profit, not fun,” Forbes 182:12 (12/8/2008): 85-86. SPP Careers 201 46
  47. 47. Add a detailed profile, CV/resume, writing samples, Power Point presentations. Link with current and prior employers and professors, colleagues, fellow students, alumni groups. Link with professionals in selected fields:  Professional Public Service: MPA-MPP Degrees  Economic Development Professionals Link with professional associations. Sample Profile: SPP Careers 201 47
  48. 48. Community of Science: COS Expertise - a richly featured knowledge management system for individuals and institutions, containing more than 480,000 first-person profiles of researchers from over 1,600 institutions worldwide. COS Scholar Universe - a searchable, editorially controlled database of nearly 2 million published scholars in a variety of disciplines.  SPP Careers 201 48
  49. 49. COS—continued COS Public View of Expertise (PVE) - a user- friendly interface to make selected information from an institutions research expertise available to key external constituencies and the general public. COS Workbench - an easy-to-use Web workspace with many features to help you promote your work, manage your saved funding searches and tracked funding records, and maintain your resume/CV.  Sample: SPP Careers 201 49
  50. 50. Professional or Personal? Disclosure or Confidentiality? What Friends May Say When You Post It Was Just a Joke, Right? Effective or Distraction? What Employers Think To Friend or Not To Friend SPP Careers 201 50
  51. 51. Organize, share, and discover research papers! Mendeley is a research management tool for desktop & web. You can also explore research trends and connect to other academics in your discipline. Mendeley is used at, and endorsed by, some of the worlds leading research institutions. Sample Profile: SPP Careers 201 51
  52. 52. Georgia Tech Networks Georgia Tech Alumni Association:  Women Alumni Network:  Student Alumni Association:  Student Alumni Mentoring:  Planned: SPP Alumni Affinity Group SPP Careers 201 52
  53. 53. Next Steps Develop your networking strategy. Set your metrics of effectiveness. Brand your public personal image. Brand your public professional image. Identify your potential network contacts. Select social media to reach your contacts. Expand your contacts by entering new networks. Link various social media. Complement face-to-face with online contacts. SPP Careers 201 53
  54. 54. Final Word: Business Etiquette Etiquette Applies to All Social Media:  “Consideration means looking at the current situation and assessing how it affects everyone who is involved.”  “Respect means looking at how your possible actions will affect others in the future.”  “Honesty means acting sincerely and being truthful, not deceitful.”  Emily Post’s The Etiquette Advantage in Business (2005): 7. SPP Careers 201 54
  55. 55. For more information,contact: Clark Bonilla, 404-385-7220