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Five Essential Content Marketing Goals & How to Measure Them


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If you don't know what you want to achieve in your business, you'll never achieve them. Content marketing is not just about pushing out content and hoping someone will read them. It's about how to create brand awareness, generate engagement and convert prospects into customers. Effective content creates trust and relationships with your ideal customers. How do you measure if your content helps you to get the revenue results? Read on to find out all about how you can measure your content effectiveness.

Published in: Marketing
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Five Essential Content Marketing Goals & How to Measure Them

  1. 1. 5 Essential Content Marketing Goals & How to Measure Them If you don’t know what you want to achieve, you’ll never achieve them
  2. 2. Never publish content that pleases everyone. It doesn’t work.
  3. 3. Five Essential Content Marketing Goals Brand awareness Engagement Lead generation Leads conversion into customers Retention and upsell
  4. 4. Measure Brand Awareness Website Traffic Followers Search Volume Data Brand mentions Survey
  5. 5. Measure Engagement Referrals Social media traffic Internal content campaigns Likes, comments, shares
  6. 6. Measure Lead Generation Special code Downloads Calls Trials Email Addresses
  7. 7. Measure Leads Conversion Into Customers Average order value Number of purchases Total revenue Calls Become a subscriber
  8. 8. Measure Retention and Upsell Loyalty rewards Customer retention rates Revenue growth from upsells Percentage of repeat customers.
  9. 9. Great content has no value by itself. It has to be crafted with a clear and measurable objective in mind in order to create a positive ROI for your company.
  10. 10. Connect With Me