Introduction To Online Social Networking


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Introduction To Online Social Networking

  1. 1. Introduction to Online Social Networking for Girlstart Staff Author: Clare Richardson Disclaimer: This presentation is a compilation of the resources found on slide 17 and personal experience. This contains no original research or data, and I do not claim responsibility for the accuracy of the information.
  2. 2. What is online social networking? “Facebook is a social utility that connects you with the people around you.” “MySpace is an online community that lets you meet your friends' friends.”
  3. 3. Facebook Profile
  4. 4. MySpace Profile
  5. 5. History Lesson Facebook MySpace Site launches Jan 2004 Launches from Feb 2004 Feb 2004 Harvard Dorm Room Reaches 1 million users March 2004 Expands to 4 colleges MySpace Music launches April 2004 Fall Out Boy has 1 million May 2004 friends Reaches 5 million users Nov 2004 Reaches almost 1 Dec 2004 million users Expands to 800 colleges May 2005 Bought for $580 million July 2005 by News Corporation Adds high school networks Sept 2005 MySpace Records label Nov 2005 launches Adds work networks May 2006 Registrations opens to everyone Sept 2006 Reaches over 200 million Sept 2007 users Reaches over 50 million users Oct 2007
  6. 6. Marketing to Teen Girls: MySpace • 55% of online teens (age 12 – 17) have a social networking profile – 66% of teens’ profiles have limited public access • 91% use network to maintain current friendships, 49% use network to make new friends • 81% of teen girls with a profile use MySpace most often (only 9% on Facebook) • Older girls ages 15 – 17 are more likely to use social networking – 70% of older girls have used an online social network – 44% of younger girls have used an online social network • Ethnicity and income do not significantly affect likelihood of using social networking
  7. 7. Marketing to College Girls: Facebook • Facebook demographics in the U.S.: 35 13 - 18 - 25 - + 17 24 34 11% 57% 16% 6% – 60% of users are female • Users spend average of 20 minutes daily on site • Users tend to search for people they are already connected to offline (especially old acquaintances), instead of browsing for strangers to meet • Has become part of social capital: Number of Facebook friends, wall posts, groups, and photos of you • “Facebook” has become a verb (“I Facebooked her”).
  8. 8. Perceptions of Site Differences Facebook: • Interface has a clean look • Users tend to be more affluent • Teens are white and college bound MySpace: • Profiles are more customized and glitzy/gaudy • More single-parent, low-income families • Teens are Latino or “alternative”, expected to get a job after high school • More child predators
  9. 9. Social Networking Etiquette aka How to Not Be Creepy • Not everyone wants to make new friends. – Only contact someone online that you have met in person (however briefly). • People want to maintain friendships with people they rarely see. – Expect for people to find you. • Half of users visit their network at least once a day. Most visit at least weekly. – Keep up with expectations of a fast response. – Don’t delay on friend or connection requests.
  10. 10. Communication Preferences In general, one-on-one communication is best: 1. Post on friend’s wall / leave comment for short messages (viewable by their other friends) 2. Send private message within site (extension of e-mail) Methods of mass contact: 1. Form a group (“Turtle lovers in Texas”, “We love Girlstart”) 2. Mass private message to friends or Bulletin (“Vote for me on HotOrNot”) 3. Create an event (“I got a new cell phone number”, “John’s Farewell Party”)
  11. 11. Profile Common Sense Again, expect for people to find you. Your profile becomes part of your reputation and personal brand. • Help people find you: Join relevant groups and networks • Keep your profile clean and clutter-free • Be careful of inappropriate pictures and information (posted by you or others) • Use privacy controls • Use email notification controls
  12. 12. LinkedIn • Business oriented networking, as opposed to social networking – 16 million professionals globally, 150 industries • Profile: Online version of your resume – can be public or visible to only LinkedIn members • Easy way to investigate other’s background, credentials, and affiliations (and for them to investigate you!) • Easy way to visualize and keep track of your network and contacts
  13. 13. LinkedIn Features • Connections • Introductions • Recommendations • Groups • Email Contacts Search • Past Colleagues and Coworkers Search • Jobs & Hiring • Answers
  14. 14. LinkedIn Stats • People with more than 20 connections are 34 times more likely to be approached with a job opportunity than people with less than five. • The average number of connections for Harvard Business School grads is 58. • All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees. • Users have average household income of nearly $140,000.
  15. 15. LinkedIn Tips • Use the privacy controls to limit what people see in your public profile – Your public profile is Google’able. • Increase your visibility: – Set up a profile URL if your profile is public: – Add everyone you can find as a connection (at least 20 – 30) • Only request and accept connections for people you know • Don’t get bullied into account upgrades • Don’t get bullied into “profile completeness”
  16. 16. Recommendations for Girlstart • Get on LinkedIn and connect to each other • Create a Girlstart profile in MySpace • Create a Girlstart group in Facebook • Consider creating a LinkedIn Group badge – “Friends of Girlstart”, “I Donated to Girlstart” • Actively invite program participants to become Girlstart’s “online friend” and introduce their friends to Girlstart • Do not request or accept online friendships with participants from your personal account
  17. 17. Resources • • • • demographics-case-studies-best-practices • internet-tech-cz_ccm_0723class.html • uct_top • PEW-Internet-2007 •,8599,1675244,00.html • internet-tech-cz_ccm_0723class.html • • •
  18. 18. Addendum: How to create profiles on MySpace, Facebook, and LinkedIn
  19. 19. Register for Facebook:
  20. 20. User Account Information Select based on which email address you want to use (alumni, personal, or work address). You can join additional networks later.
  21. 21. Step 1: Find Friends Select your free personal account (Yahoo, Gmail, etc) to search your address book
  22. 22. Step 2: Fill out Profile Info This information will help you find networks to join and help others find you.
  23. 23. Step 3: Join a Network Joining your city network will allow others to find you and allow you view others’ profiles in Austin.
  24. 24. Complete your Profile Click None to join networks such as college and city. Many students find “No network” people to be creepy (and you can only see the profiles of people within your network). A best practice is to at least select college alumni.
  25. 25. Fill out as much information on each tab as you feel comfortable with. You’ll control who can see what later.
  26. 26. Set Privacy Controls Go through each settings list to limit who can view items to your networks, friends, or only you.
  27. 27. Set Email Notifications Click Account, then Notifications. Select when you want to be notified by email. If you will log in very often (once a day), you don’t need to be notified of much by email.
  28. 28. Register for MySpace
  29. 29. User Account Information
  30. 30. Complete Profile Your profile can look however you want thanks to HTML and CSS. Many sites offer free MySpace profile templates you can copy and paste here.
  31. 31. Set Privacy Controls Select who your profile will be viewable by and other privacy settings.
  32. 32. Set Privacy Controls Decide when you want to be contacted by email.
  33. 33. Pick Your MySpace URL If your profile will be viewable by the public (not just your friends), consider selecting a unique URL. Example:
  34. 34. Find Friends
  35. 35. LinkedIn Registration
  36. 36. User Account Information
  37. 37. Decide How You Will Use LinkedIn
  38. 38. Edit Your Profile Fill out your profile. Your main profile will be entirely visible to your connections. Click Edit My Public Profile to set the sections that the public can see on your profile.
  39. 39. Pick Your LinkedIn URL If your profile will be public, pick an easy URL to access it. Example:
  40. 40. Set Privacy and Notifications
  41. 41. Find Connections Find people you know by searching your Outlook contacts, webmail address books, importing from any address book software, or enter contacts manually.