Presented on March 10, 2011 in a keynote to the Direct Marketing Club of New York
Every marketer knows that social media is “important”. The question is how to actually put the channel to work in a revenue-generation program. Now, DMCNY gives you an opportunity to explore possible answers with nationally-known social media strategist and author Clara Shih.
How B2C and B2B marketers engage audiences with timely content and memorable campaigns
Using compelling case studies from successful brands, Ms. Shih will take us through the process of going where your customers are, grabbing their attention and delivering results to the bottom line. You should attend this presentation if you face real-world questions like:
- How social is changing behavior, expectations and relationships in your customer base
- How to create a social media presence for your company ASAP
- How real companies source leads and engage customers online
- How to do more with less by leveraging the power of the network