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MERCEDES-BENZ TRUCKS IN BRAZIL 
Clara Sarah, Gilang Hredaya, Hamza Lasri, Hakim 
International Business 2013
OUTLINE 
1. Background 
• Daimler AG Profile 
• Daimler Trucks Profile 
2. Problem 
3. Analysis 
• PESTEL Analysis 
• Disa...
BACKGROUND
Daimler AG 
1. Daimler AG is German multinational automotive 
corporation 
2. Headquartered in Stuttgart, Baden-Württember...
Daimler Trucks 
1. Daimler trucks develop and produce vehicles in a 
global network under several brands. 
5 International...
Daimler Trucks 
3. The division’s 27 production facilities are in the NAFTA region, Europe, Asia, 
6 International Busines...
CASE 
7
Mercedes-Benz to Expand Brazilian Production Units 
• Mercedes-Benz Actros to also be produced in Brazil starting 2011. 
•...
ANALYSIS 
9
PESTEL Analysis 
Political Factor 
10 International Business Presentation Group L 
Economic Factor 
Political Risk Level C...
PESTEL Analysis 
11 International Business Presentation Group L 
Social Factor Technological Factor
PESTEL Analysis 
Legal Factor 
12 International Business Presentation Group L 
Environmental Factor 
Brazil climate varies...
Disadvantages 
Cultural and Language Barrier Potential Natural Disaster 
According to Economist Intelligence Unit, 74% 
of...
Disadvantages 
Lack of Local Engineers 
1. There are approximately 20.000 annual 
deficit of engineers in Brazil. 
2. In 2...
Conclusions and Suggestions 
Titel der Präsentation in 15 CorpoS Regular 9pt | Abteilung | Datum
Conclusions 
Brazil is a potential place for Daimler Trucks 
to expand their production units. 
Daimler has made a very su...
Suggestions 
For cultural and language barrier For Potential Natural Disaster 
1. Top level managers should acknowledged 
...
Suggestions 
For Lack of Local Engineers 
1. Outsourcing. 
2. Daimler can expand their social responsibility 
programs in ...
ADDITIONAL 
Titel der Präsentation in 19 CorpoS Regular 9pt | Abteilung | Datum
Daimler Nowadays 
In 2012, Daimler Trucks remains the world’s biggest 
manufacturer of trucks above 6 metric tons gross 
v...
THANK YOU 
Titel der Präsentation in 21 CorpoS Regular 9pt | Abteilung | Datum
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Mercedes in Brazil

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This presentation discusses about Mercedez in Brazil, specifically the trucks. There's brief overview on Daimler AG and Daimler Trucks. The analysis theory that we use is PESTEL analysis.

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Mercedes in Brazil

  1. 1. MERCEDES-BENZ TRUCKS IN BRAZIL Clara Sarah, Gilang Hredaya, Hamza Lasri, Hakim International Business 2013
  2. 2. OUTLINE 1. Background • Daimler AG Profile • Daimler Trucks Profile 2. Problem 3. Analysis • PESTEL Analysis • Disadvantages 4. Conclusions and Suggestions 2 International Business Presentation Group L
  3. 3. BACKGROUND
  4. 4. Daimler AG 1. Daimler AG is German multinational automotive corporation 2. Headquartered in Stuttgart, Baden-Württemberg, Germany. 3. It has several divisions, including Mercedes-Benz Cars , Daimler Trucks , Mercedes-Benz Vans , Daimler buses andfinancial services . 4 International Business Presentation Group L
  5. 5. Daimler Trucks 1. Daimler trucks develop and produce vehicles in a global network under several brands. 5 International Business Presentation Group L 2. Market Share
  6. 6. Daimler Trucks 3. The division’s 27 production facilities are in the NAFTA region, Europe, Asia, 6 International Business Presentation Group L South America and Africa.
  7. 7. CASE 7
  8. 8. Mercedes-Benz to Expand Brazilian Production Units • Mercedes-Benz Actros to also be produced in Brazil starting 2011. • It is necessary to open another production because Mercedes Benz main facility in Sao Bernardo do Campo will reach production capacity limit in 2012. • High qualification of employees and the modern installations of the Juiz De For a plant encouraged Mercedes-Benz to open production there. 8 International Business Presentation Group L
  9. 9. ANALYSIS 9
  10. 10. PESTEL Analysis Political Factor 10 International Business Presentation Group L Economic Factor Political Risk Level Chart 2010
  11. 11. PESTEL Analysis 11 International Business Presentation Group L Social Factor Technological Factor
  12. 12. PESTEL Analysis Legal Factor 12 International Business Presentation Group L Environmental Factor Brazil climate varies. In Juiz De Fora, the climate is classified as humid subtropical climate, with two distinct seasons, one hotter and rainier (Oct-Apr), and one cooler and drier (May- Sept). Brazil is a civil law country in which environmental, health and safety laws are based derived from its Constitution.
  13. 13. Disadvantages Cultural and Language Barrier Potential Natural Disaster According to Economist Intelligence Unit, 74% of Brazilian company suffer financial losses due to failed cross border transaction. 13 International Business Presentation Group L With its climate and weather, Brazil’s most common natural disaster is flood.
  14. 14. Disadvantages Lack of Local Engineers 1. There are approximately 20.000 annual deficit of engineers in Brazil. 2. In 2011,only 5.1% of Brazilian college students choose engineering as their career path 14 International Business Presentation Group L
  15. 15. Conclusions and Suggestions Titel der Präsentation in 15 CorpoS Regular 9pt | Abteilung | Datum
  16. 16. Conclusions Brazil is a potential place for Daimler Trucks to expand their production units. Daimler has made a very successful expansion in terms of profit. However, they should also emphasize more on the social benefit of local benefit. 16 International Business Presentation Group L
  17. 17. Suggestions For cultural and language barrier For Potential Natural Disaster 1. Top level managers should acknowledged Brazilian Culture. 2. Assign local people for certain positions. 3. Face to face in giving instructions. 4. Expressive emotion during meeting even anger is normal because it shows interest and commitment. 17 International Business Presentation Group L 1. Provide Insurance for the facilities and workers. 2. Outsource training course for a comprehensive disaster management.
  18. 18. Suggestions For Lack of Local Engineers 1. Outsourcing. 2. Daimler can expand their social responsibility programs in terms of education such as Daimler Knowledge College and Daimler Young College Community. Titel der Präsentation in 18 CorpoS Regular 9pt | Abteilung | Datum
  19. 19. ADDITIONAL Titel der Präsentation in 19 CorpoS Regular 9pt | Abteilung | Datum
  20. 20. Daimler Nowadays In 2012, Daimler Trucks remains the world’s biggest manufacturer of trucks above 6 metric tons gross vehicle weight. In Latin America, a substantial worsening of the overall economy and the introduction at the beginning of the year of tougher emissions standards in the region’s main market, Brazil, caused sales to drop considerable. 20 International Business Presentation Group L
  21. 21. THANK YOU Titel der Präsentation in 21 CorpoS Regular 9pt | Abteilung | Datum

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