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at the Museum of Brands
UCL Centre for Digital HumanitiesUCL Centre for Advanced Spatial Analysis
ProcessesHow the Project Started  • Share Academy funding  • QRator wanting to expand project reach  • Made connection thr...
ProcessesGetting Internal Museum Agreement • Limited visitor interaction • Access to UCL expertise • High quality equipment
ProcessesDeciding on content  • Grant Museum advice  • Brand, Consumer and Museum questions  • Visitors introduced topics
Technology
Technology
TechnologyTales of Things Movie in here
Technology
Technology
Technology
Technology
PracticalitiesInstallation  •   Security  •   Ergonomics  •   Accessibility  •   Sustainability of      Equipment
PracticalitiesEvaluation: Exit Survey                                        Made a comment                   9%    17%   ...
Practicalities                                         Non-payers                    OAP Group                            ...
PracticalitiesEvaluation: Observations                2%                4%                                 Manipulate     ...
Practicalitiesvisitor contributions               total number of visitor contributions for each current question        S...
visitor contributions                                    noise             On Topic               30%              32%    ...
visitor contributions                                     Category breakdowns from each of the six QRator iPads           ...
PracticalitiesQR codes vs photography policy  • QRator QR code  • No signal  • Conflict with policy
PracticalitiesMarketing • Museum Newsletters • Social Media • Museum Website
Recommendations• make sure scope and scale are SMART• Internal advocacy• Clear Communication process between  collaborativ...
Next Steps• Future content opportunities• Blueprint for Other Museums• Future collaboration together
Questions• Anna Terry• anna@museumofbrands.com• Claire Ross• claire.ross@ucl.ac.uk• Steve Gray• steven.gray@ucl.ac.uk
QRator Museum of Brands Share Academy Symposium 10/04/2013
QRator Museum of Brands Share Academy Symposium 10/04/2013
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QRator Museum of Brands Share Academy Symposium 10/04/2013

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QRator Museum of Brands Share Academy Symposium 10/04/2013

  1. 1. at the Museum of Brands
  2. 2. UCL Centre for Digital HumanitiesUCL Centre for Advanced Spatial Analysis
  3. 3. ProcessesHow the Project Started • Share Academy funding • QRator wanting to expand project reach • Made connection through LMG Share Academy Event
  4. 4. ProcessesGetting Internal Museum Agreement • Limited visitor interaction • Access to UCL expertise • High quality equipment
  5. 5. ProcessesDeciding on content • Grant Museum advice • Brand, Consumer and Museum questions • Visitors introduced topics
  6. 6. Technology
  7. 7. Technology
  8. 8. TechnologyTales of Things Movie in here
  9. 9. Technology
  10. 10. Technology
  11. 11. Technology
  12. 12. Technology
  13. 13. PracticalitiesInstallation • Security • Ergonomics • Accessibility • Sustainability of Equipment
  14. 14. PracticalitiesEvaluation: Exit Survey Made a comment 9% 17% 5% Read the text information provided by the museum Read other peoples comments 17% 21% Thought about the question asked by the museum Dont know 31% Other
  15. 15. Practicalities Non-payers OAP Group Corporate events Child Adult Group Group Early Years GroupKey Stage 2 Group Adult Individual Student Group OAP Child Individual Individual Student Individual Family Other concession Individual
  16. 16. PracticalitiesEvaluation: Observations 2% 4% Manipulate 35% No physical interaction Attempted 59% Other
  17. 17. Practicalitiesvisitor contributions total number of visitor contributions for each current question Show or Hide 70 Plain Truth 56 Brand Britain 48 Conserve or Display 33 Brands 33 Shoppers Choice 31
  18. 18. visitor contributions noise On Topic 30% 32% On museum 38%
  19. 19. visitor contributions Category breakdowns from each of the six QRator iPads 45 40 39 35 30 27 25 25 Axis Title 20 noise 20 18 18 17 17 On museum 15 On Topic 13 12 11 11 10 10 9 9 7 5 5 4 0 Brands Shoppers Choice Conserve or Display Brand Britain Show or Hide Plain Truth Axis Title
  20. 20. PracticalitiesQR codes vs photography policy • QRator QR code • No signal • Conflict with policy
  21. 21. PracticalitiesMarketing • Museum Newsletters • Social Media • Museum Website
  22. 22. Recommendations• make sure scope and scale are SMART• Internal advocacy• Clear Communication process between collaborative partners• Build in Evaluation• Incremental change• Take risks• Don’t forget dissemination and marketing
  23. 23. Next Steps• Future content opportunities• Blueprint for Other Museums• Future collaboration together
  24. 24. Questions• Anna Terry• anna@museumofbrands.com• Claire Ross• claire.ross@ucl.ac.uk• Steve Gray• steven.gray@ucl.ac.uk

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