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Generation Z and Generation Alpha Infographic

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CHARACTERISTICS OF THE EMERGING GENERATIONS
We are in the midst of a generational landmark, as Australia’s “Digital Integrators” (Generation Z) began sitting their final school exams last year, and the first Generation Alpha’s begin their schooling career this year. Below we provide an explanation about each of these generations, and some interesting facts about them.


GEN Z

The students of our world today who are currently at school and university are the children of Generation X, the cohort that follows Generation Y, and who are born between 1995 and 2009. They are Generation Z.

Generation Z are the largest generation ever, comprising around 20% of Australia’s population and almost 30% of the world’s population. Globally there are almost 2 billion of them.

They are the first fully global generation, shaped in the 21st century, connected through digital devices, and engaged through social media.


GEN Z FACTS

AKA ‘generation connected’ or ‘dot com kids’
1 in 2 predicted to obtain a uni degree
By 2025, will make up 27% of the workforce
Predicted to work 17 jobs, 5 careers and live in 15 homes in their lifetime
2,000,000,000 Gen Zs globally
Use slanguage like ‘Cray cray’, ‘Defs’, ‘Fomo’ and ‘YOLO’

GEN ALPHA

Following our Gen Zeds are our pre-schooler and kindergarteners of today – Gen Alpha.

Born since the year 2010 they are aged 0-5, they are the children of Gen Y, and there are 1.6 million of them in Australia. They are truly the millennial generation, born and shaped fully in the 21st century, and the first generation that we will see in record numbers in the 22nd century as well. They are logged on and linked up – known as ‘digital natives’. They are the most materially endowed and technologically literate generation to ever grace the planet!


GEN ALPHA FACTS

2.5 million Gen Alpha’s born around the globe each week
Most popular boys names: Oliver, William, Jack, Noah, Jackson
Most popular girls names: Charlotte, Olivia, Ava, Emily and Mia

What will Australia look like in 2034, the year when first cohort of Generation Alphas are in their early 20s?

The population of Melbourne will be 5.9 million (that’s larger than the whole of Victoria today).
Australia will have reached 32 million (up from 23 million currently).
The global population will be 8.8 billion (that’s twice what it was when the parents of Generation Alpha were born in the early 1980’s).
India will have surpassed China as the world’s most populous nation.
There will be more Australians aged over 60 than under 20 for the first time in our history (a sign of our ageing population).
Australia’s median age (where half the population is younger and half is older) will be 40. It was 29 when the parents of Gen Alpha were born.
The most common household type will be the couple, no kids households, for the first time ever eclipsing the nuclear family of today (couple with children).

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Generation Z and Generation Alpha Infographic

  1. 1. 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 WORKFORCE of 2025 BB 13% X 29% Y 31% Z 27% Meme of the year Word of the year Planking Gangnam Style Harlem Shake App Cloud Hashtag Selfie Photo- bombing Icebucket Challenge Slacktivism CHILDHOOD TEENAGER ADULTHOOD CHILDHOOD TEENAGER ADULTHOODTWEEN YOUNGADULT KIPPERS CAREER-CHANGER DOWNAGER 20th CENTURY TODAY REDEFINED LIFESTAGES Uni degrees health % likely to be obese/ overweight when all Gen Z have reached adulthood (2027)* MOBILITY IN A LIFETIME* JOBS Careers Homes 17 5 15 EFFECTIVE ENGAGEMENT Visual Try & see Facilitator Flexibility Collaborating Learner centric Open book world Verbal Sit & listen Teacher Job security Commanding Curriculum centred Closed book exams Books & paper Glass & devices 1in4X 1in3Y 1in2* Z slanguage Cray cray Defs FOMO YOLO 2,000,000,000 2 BILLION GEN Zs 1 2 3 GLOBAL COUNTRIES WITH LARGEST NUMBER l Command & Control Collaboration & Contribution leadership styles screenagers αα 1 2 3 4 5 Charlotte Olivia Ava Emily Mia Oliver William Jack Noah Jackson TOP NAMES OECD Gen Alphas born globally each week2,500,000 Total Fertility Rate: 1.7 Age at first marriage: 29.7 Age at first birth: 27.7 GEN Y PARENTS Life expectancy:^ M 77.3 F 82.8 α GEN ALPHA EST. 2010 G LOBAL GEN • multi-modal s U PAGERS • Generation glas s αDIGITALI NTEGRATORS • THE ZEDS • DOT COMKIDS GENERATI ON CONNECTED • iGEN • SCR EENAGERS z GEN ZED EST. 1995 Google.com domain registered Portable MP3 players USB flash drives Nokia 3310 Wikipedia Facebook opens to the public Twitter Dropbox iPhone Whatsapp iPad Instagram Facebook: 1 billion active users Google glass 1,000,000,000 Siri 3D printers GoPro 2000 200519951990 8 7 6 5 4 3 HOURS/DAY Face-to-face interaction Electronic media 1997 Source: Sigman 2009 www.mccrindle.com.au • www.generationz.com.au *Future forecasts, ^Life expectancy of Gen Alpha at birth Source: ABS, McCrindle | © McCrindle 2015
  2. 2. T +61 2 8824 3422 E info@clairemadden.com W clairemadden.com S O C I A L R E S E A R C H E R G E N E R AT I O N A L E X P E R T Research Director at McCrindle Claire is fluent in the social media, youth culture and global trends of our changing times, and a professional in interpreting what this means for educators, managers and marketers. Generation Z Defined The 7 key factors of this global generation Future Proofing Careers How educators can equip their students to thrive in changing times Kids, Tweens & Teens What they like, what they buy, and why 5 Generations at Work Attracting, retaining, managing and training the diverse generations The What, Why & Where of Social Media How to connect and communicate with the new generations Next Gen Leadership Developing emerging leaders & managing multi-generational teams Creating an Engaging Culture Equipping and inspiring staff, volunteers and teams Know the Times A snapshot of the most influential demographic, social and global trends twitter.com /clairevmadden au.linkedin.com /in/clairemadden blog.mccrindle .com.au youtube.com /mccrindleresearch S P E A K E R T O P I C S

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