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Introducing User Experience          designBy: Claire Sherrington
What I am talking about today ●     What is User Experience design ●     Why it is important ●     The moving parts of Use...
User experience and it’s design   Its about we feel about a product, system or                       service For technolog...
User experience is a bit wider than ........
User Experience design has overlaps ....
1. Customer loyalty2. Return on investment   and conversion rates3. Efficiency and/or   productivity4. Customer satisfaction
Principles ●   Understandable ●   Actionable ●   Engaging ●   Efficient
For us User Experience is a balancing act...                             Bu                               sin             ...
The moving parts of User Experience design Abstract                                                   Concrete  Purpose   ...
Lets go old school …..  Abstract                                                             Concrete                     ...
New kettle of fish? ●     Responsive design; how does this impact      process? ●     Internet of things....... ●     What...
What about ?  Usability:     ●         Paper prototyping/ walk-though     ●         Remote testing     ●         Observati...
Conclusion●   Designing your experience●   Happy customers●   There are many steps to design a users     experience●   The...
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Introducing User Experience Design

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I gave this talk for World Usablilty Day at work about the what & why of User Experience Design

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Introducing User Experience Design

  1. 1. Introducing User Experience designBy: Claire Sherrington
  2. 2. What I am talking about today ● What is User Experience design ● Why it is important ● The moving parts of User Experience design ● New challenges ● What about.... ?
  3. 3. User experience and it’s design Its about we feel about a product, system or service For technology this means ..... A person’s experience with the system including the interface, graphics, system and physical interaction.
  4. 4. User experience is a bit wider than ........
  5. 5. User Experience design has overlaps ....
  6. 6. 1. Customer loyalty2. Return on investment and conversion rates3. Efficiency and/or productivity4. Customer satisfaction
  7. 7. Principles ● Understandable ● Actionable ● Engaging ● Efficient
  8. 8. For us User Experience is a balancing act... Bu sin ds es ee sc n on er st Us ra in ts Technical requirements
  9. 9. The moving parts of User Experience design Abstract Concrete Purpose Functional Information Interaction design specification design User needs Visual Interface design design Content Information Objectives requirement architecture Navigation design Strategy Scope Structure Skeleton Surface
  10. 10. Lets go old school ….. Abstract Concrete Design (identity, Information interface, Purpose Functional Interaction design navigation, specification design information, language) Visual User needs Requirements Interface design design Content Information Objectives requirement architecture Navigation Identity Architecture design / content / Empathy identity(activities, motivation Strategy & ambition) Scope Structure Skeleton Surface User research
  11. 11. New kettle of fish? ● Responsive design; how does this impact process? ● Internet of things....... ● What about accessibility needs?
  12. 12. What about ? Usability: ● Paper prototyping/ walk-though ● Remote testing ● Observation labs ● Focus groups? Service design: ● Experience maps ● Dependence on technology ● End to end design ● The way forward....
  13. 13. Conclusion● Designing your experience● Happy customers● There are many steps to design a users experience● There are challenges

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