Claire e cunningham portfolio 4 4-11

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Claire e cunningham portfolio 4 4-11

  1. 1. Claire E. CunninghamPORTFOLIO
  2. 2. Direct MailChallenge: Manufacturer was disappointed with performance of mailerSolution: Revised mailer with fun message and incentive pulled in more inquiries and sales
  3. 3. Direct MailChallenge: Company needed attention-getting way to introduce productSolution: Three-part mailing program featuring unique illustration style and on-target messages generated interest
  4. 4. Direct MailChallenge: Marketing agency needed visibility on a small budgetSolution: Postcard mailings generated enough business to more than pay for the program
  5. 5. Direct MailChallenge: Hearing clinic chain needed to keep message fresh in weekly patient acquisition mailingsSolution: Changed mailer designs but retained some elements to build brand recognition
  6. 6. Direct MailChallenge: Hearing clinic chain’s Open House letters were no longer attracting peopleSolution: New, invitation-style mailer garnered attention and interest
  7. 7. NewslettersChallenge: Distributors didn’t know what to promote because of poor communicationSolution: Newsletter kept distributors in the loop about products and priorities
  8. 8. LiteratureChallenge: Contract manufacturer needed affordable brochure to introduce the companySolution: Three-panel brochure presented high quality image while keeping costs down by using existing photography
  9. 9. ResearchChallenge: Manufacturer wanted to be sure new brand ads had right messages and toneSolution: Six focus groups gathered market input on messages and ads. Resulting campaign and tag line were well- received
  10. 10. Claire E. Cunningham Plymouth, MN 763-546-0479 clairec529@msn.comhttp://linkd.in/ClaireCunningham

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