Ignition Five 25.01.10

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Ignition Five 25.01.10

  1. 1. 5 25 th Jan 2010
  2. 2. 1. Facebook news for YOU Our love for print may have faded in recent times but it certainly not gone. News from YOUs is a Facebook application currently in the works that will automatically share users' Facebook news and photos in a printed newsletter aimed at grandparents and other offline relations.
  3. 3. 1. Facebook news for YOU
  4. 4. 2. Clever Romania campaign In bucharest the majority of drunk drivers are male. The urinals in the bathrooms were turned into active reminders of inability to drive while drinking. They are placed in the most crowded bars in the city and were very clever and effective.
  5. 5. 2. Don’t drink and drive
  6. 6. 3. Be stupid-new diesel campaign Stupid is the relentless pursuit of a regret free life. Smart may have the brains... but stupid has the balls.
  7. 7. 3. Be stupid-new diesel campaign
  8. 8. 4. Dove do it again… In Canada Dove supported its Pro-Age products by commissioning an award winning playwright to create a one-of-a-kind live play, "Body & Soul", using a cast of real women aged between 45 and 78. women were invited to write an audition letter for the campaign. With much media support, Body and Soul played to sell out crowds, winning rave reviews. CBS was the platform for the documentary, "Finding Body and Soul."  
  9. 9. 4. Dove do it again
  10. 10. 5. Haiti relief Through Virtual gaming Starting this past Thursday, Zynga is conducting a special relief campaign in three of its top games—FarmVille, Mafia Wars and Zynga Poker—which together reach more than 40 million users daily. Specifically, players of those games can now purchase limited-edition in-game social goods, and 100 percent of the proceeds will go towards supporting emergency aid in Haiti. Meanwhile closer to home, Omd’s Ciara is currently in the process of organising a Haiti fundraiser for 3 rd Feb in Camdens street Whelans and The Village. All help is appreciated- find more info at: Haiti Aid Irish fundraiser
  11. 11. FarmVille, Mafia Wars and Zynga Poker 5. Haiti relief Through Virtual gaming

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