Ignition 5 23.09.13


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Ignition 5 23.09.13

  1. 1. 23.09.13
  2. 2. This Week... Drug driving, Cornetto love plane, crowd sourced billboard, trace your road, 10 years in Ireland Drug driving Clemenger BBDO Cornetto Love Plane Unilever Cornetto Crowd sourced billboard Vodafone Trace Your Road Lexus 10 Years in Ireland Google
  3. 3. Drug Driving Clemenger BBDO A very different type of drug driving ad. An anti-drug driving ad featuring three Maori children arguing over which of their dads drives best while "blazed" has become an online hit. It has been viewed more than 1.1million times on Youtube in one week. The children are sitting outside in the car waiting for one of their dads to come out and drive one of them home. The only thing is, the dad has been “blazing”, and the kids know it. We watch them change from comical to contemplative, as they examine their own awareness of their dads' behaviour in the raucous, imaginative way only young boys can.
  4. 4. Love Plane Cornetto A continuation of a 2009 campaign, where users could create virtual sky banners over any beach in Europe. The updated campaign brought the idea off the Internet to beaches in Malaga. Cornetto launched the first sky banner with content generated by Twitter. People sitting on the beach in Malaga could Tweet using the hash tag, #cornettoskytweets, the ones that received the most retweets would feature on a sky banner. Cornetto used 3 planes and got a new Tweet into the sky every 15 minutes.
  5. 5. This Summer, Vodafone launched their new entertainment platform, Vodafone Centre Stage. Centre Stage is the new website that brings together all of the latest news, reviews and chances to win tickets to some of this Summer’s hottest festivals. Summer 2013 marked the 10th anniversary of Ireland’s most popular festival, Electric Picnic. This year Vodafone wanted to do something extra special to celebrate all of things people love about this unique event. The challenge was to promote Vodafone’s sponsorship of the event in a meaningful and engaging way, so they created the Centre Stage live tweet billboard. Artist Chris Jude was tasked with bringing people’s tweets to life, live on a 48 sheet poster in Donnybrook. To get people involved the project was supported heavily on social media and on-air with music-loving Phantom FM. Across two days 2016 people tweeted #followthefeeling and we nearly caused a few car crashes in Donnybrook! Crowd Sourced Billboard Vodafone
  6. 6. Trace Your Road Lexus When launching the new IS hybrid, Lexus Italy ran a Facebook competition to give 10 winners the chance to be driven by former Formula 1 driver, Jarno Trulli. The twist being that Trulli would drive on a road dictated by the passenger. In an empty airplane hanger, passengers traced a road on an iPad which was then projected onto the ground using high-definition projectors. The goal was to guide the car into meeting 7 randomly generated goals with penalties for going out of the projection area or going off road. Highest score wins, but Lexus haven’t said what the prize was…
  7. 7. Any excuse to make a video featuring some of their own products! Google have had headquarters in Ireland for a decade now, and they’re keen to tell us all how amazing the time has been and what they’re learned about the Irish and our culture in this time. They employed just 5 staff when they started out here, and now there are over 2,500 people sitting in their Barrow St offices, making this Irish office the biggest one outside of the US. Nice self promotion Google! 10 years in Ireland Google