How toovercome thechallenges ofsocial mediaOR
The truth about B2B socialmedia adoption. Do prospectsand clients actually get it? Orindeed want it?
How doessocial mediafit with B2Bcompanies?
http://blog.eloqua.com/wp-content/uploads/2011/06/The-Content-Grid-v2-big-thumb.png
So, B2Bcompanies arefocused ondrivingawarenessthrough socialmedia channelsthat will help toclose business.
How can wededicate thetime andeffortneeded toget results?
Your businessneeds a socialmedia specialist.- you need someonewho gets it- you don’t havethe time
- website incl video, podcasts- blogs- social platforms – Twitter,Facebook, Google+- SEO- PPC- And the big one. A contents...
Is content king?What createsthe right noisein the socialstratosphere?
7 ways to launchwith a ...
1. Have a distributionplan ready.
2. Create alanding page
3. Relevant posts tosupport and promote4. Guest posts5. Reviews6. Experts to guestpost
7. Email it toyour subscribers.
What success looks like.Tweeted at 10:00am.Total exposure on Twitter of1,486,221 tweeters by 5pm.
Does it pay?Can socialmedia reallyboost sales?
Top 10 tips1. Get a                 6. Invite experts todedicated resource       guest post2. Develop a             7. Ema...
How to overcome the challenges of social media
How to overcome the challenges of social media
How to overcome the challenges of social media
How to overcome the challenges of social media
How to overcome the challenges of social media
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How to overcome the challenges of social media

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From my presentation on 'How to overcome the challenges of social media' at the B2B Marketing Summit, June 2012

Published in: Technology, Business
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How to overcome the challenges of social media

  1. 1. How toovercome thechallenges ofsocial mediaOR
  2. 2. The truth about B2B socialmedia adoption. Do prospectsand clients actually get it? Orindeed want it?
  3. 3. How doessocial mediafit with B2Bcompanies?
  4. 4. http://blog.eloqua.com/wp-content/uploads/2011/06/The-Content-Grid-v2-big-thumb.png
  5. 5. So, B2Bcompanies arefocused ondrivingawarenessthrough socialmedia channelsthat will help toclose business.
  6. 6. How can wededicate thetime andeffortneeded toget results?
  7. 7. Your businessneeds a socialmedia specialist.- you need someonewho gets it- you don’t havethe time
  8. 8. - website incl video, podcasts- blogs- social platforms – Twitter,Facebook, Google+- SEO- PPC- And the big one. A contentstrategy.
  9. 9. Is content king?What createsthe right noisein the socialstratosphere?
  10. 10. 7 ways to launchwith a ...
  11. 11. 1. Have a distributionplan ready.
  12. 12. 2. Create alanding page
  13. 13. 3. Relevant posts tosupport and promote4. Guest posts5. Reviews6. Experts to guestpost
  14. 14. 7. Email it toyour subscribers.
  15. 15. What success looks like.Tweeted at 10:00am.Total exposure on Twitter of1,486,221 tweeters by 5pm.
  16. 16. Does it pay?Can socialmedia reallyboost sales?
  17. 17. Top 10 tips1. Get a 6. Invite experts todedicated resource guest post2. Develop a 7. Email tocontent strategy subscribers3. Have a distribution 8. Follow through –plan at the ready keep checking stats4. Create 9. Engagelanding pages with sales5. Write a series of 10. Don’t getrelevant posts disheartened

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