Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media 2.0: Beyond Tools to Building Loyalty

294 views

Published on

An update of how to use social media to build advocacy. Presentation at the 2013 Biz Boost Symposium. Chico Hot Springs.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Social Media 2.0: Beyond Tools to Building Loyalty

  1. 1. Social Media 2.0:Beyond the Tools to Building Loyalty
  2. 2. Know Your Goals
  3. 3. Goal ObjectiveStrategies Tasks Success
  4. 4. High Social Media Value Matrix Value-Adding Crowdsource/ Feedback ConversationTactic Building Shared Content Consumed Content & Leads ReachLow Broadcast Low Loyalty High Please do not copy
  5. 5. Know Your Audience
  6. 6. Know YourCompetition
  7. 7. Tool Matrix What Strength? Content Value Time, How to problem does Weakness? resources, Measure? it solve? people?FacebookTwitterPinterest/Instagram/FlikrYouTube/VimeoGoogle +LinkedInOthers
  8. 8. Conversation-Building
  9. 9. Value-Adding
  10. 10. PeopleDoing it Right
  11. 11. Contact: chris@cksyme.org On Twitter @cksyme Website: www.cksyme.org Available on Amazon.com orcksyme.org. Free to Amazon Prime members

×