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Social Media 2.0: Beyond Tools to Building Loyalty


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An update of how to use social media to build advocacy. Presentation at the 2013 Biz Boost Symposium. Chico Hot Springs.

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Social Media 2.0: Beyond Tools to Building Loyalty

  1. 1. Social Media 2.0:Beyond the Tools to Building Loyalty
  2. 2. Know Your Goals
  3. 3. Goal ObjectiveStrategies Tasks Success
  4. 4. High Social Media Value Matrix Value-Adding Crowdsource/ Feedback ConversationTactic Building Shared Content Consumed Content & Leads ReachLow Broadcast Low Loyalty High Please do not copy
  5. 5. Know Your Audience
  6. 6. Know YourCompetition
  7. 7. Tool Matrix What Strength? Content Value Time, How to problem does Weakness? resources, Measure? it solve? people?FacebookTwitterPinterest/Instagram/FlikrYouTube/VimeoGoogle +LinkedInOthers
  8. 8. Conversation-Building
  9. 9. Value-Adding
  10. 10. PeopleDoing it Right
  11. 11. Contact: On Twitter @cksyme Website: Available on Free to Amazon Prime members