Proactive PR: One PR Strategy For All


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In our digital world, tactics are constantly changing, but strategy should remain constant. A PR strategy that doesn't include real-time components is like a sandwich with no meat. Presented at CASE Indiana, November 2013. Accompanying handout at

Published in: Marketing, Technology, Business

Proactive PR: One PR Strategy For All

  1. 1. G O S T
  2. 2. Proactive PR
  3. 3. 1. Build your advocate armies 2. Build your tactical tool chest 3. Power to the people!
  4. 4. Via Hashtracking
  5. 5. Website: Email: On Twitter: @cksyme On LinkedIn: chrissyme On Pinterest: cksyme On Google+:Chris Syme