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Bikes in India


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A study on Bike brands in India

Published in: Sports, Business

Bikes in India

  1. 1. Bikes in India<br />By:- <br />HimanshuSaxena<br />Chandan Kumar Singh<br />Amritesh Singh<br />Mahesh Dontul<br />SashikanthYenika<br />AnuragRana<br />PiyushBhandari<br />Yudhvir Singh<br />NirvanRustagi<br />GauravTripathi<br />
  2. 2. Contents<br />Introduction<br />Hero Honda<br />Bajaj Auto<br />TVS Motors<br />Honda Motors<br />Yamaha Motors<br />Royal Enfield<br />7/27/2011<br />2<br />
  3. 3. Bikomania<br />
  4. 4. Origin of Bikes<br />Gottleib Daimler-First gas engine motorcycle-1885<br />7/27/2011<br />4<br />
  5. 5. Origin of Bikes<br />The first bike ever was inspired from a horse carriage and was called ‘Indian’ built by the Indian Motorcycle company in America.<br />Birth of the motorcycle industry in India in 1955 for the Indian army.<br />The first batch of 350cc Bullet - the super bike in India of all times, from the Royal Enfield Company of UK were received and assembled at Chennai.<br />7/27/2011<br />5<br />
  6. 6. Bikes And Its Needs<br />7/27/2011<br />6<br />
  7. 7. Bikes And Its Needs<br />7/27/2011<br />7<br />
  8. 8. Bikes And Its Needs<br />7/27/2011<br />8<br />
  9. 9. Bikes And Its Needs<br />7/27/2011<br />9<br />
  10. 10. Motorcycle Distribution Across Globe<br />7/27/2011<br />10<br />
  11. 11. Distribution Across Asia <br />7/27/2011<br />11<br />
  12. 12. Production : Top 10 Countries<br />7/27/2011<br />12<br />
  13. 13. Sales trends in India<br />Second largest market in the world<br />5 times the size of Indian passenger car market<br />7/27/2011<br />13<br />
  14. 14. Factor Influencing Indian Market <br />Infrastructure development, especially in rural areas<br />Increase in disposable income<br />Innovation- development and introduction of new products, new technology, etc.<br />Product characteristics like greater utility (in terms of road space, parking space, low cost of acquisition, etc.)<br />Current low penetration rate (MC/1000 pop)<br />7/27/2011<br />14<br />
  15. 15. Major Players<br />7/27/2011<br />15<br />
  16. 16. Market share<br />7/27/2011<br />16<br />
  17. 17. Contents<br />Introduction<br />Hero Honda<br />Bajaj Auto<br />TVS<br />Honda Motors<br />Yamaha<br />Royal Enfield<br />7/27/2011<br />17<br />
  18. 18. “Hero Honda – Deshkidhadkan”<br />Hero Honda<br />People<br />BrijmohanMunjal – Chairman<br />PawanMunjal – CEO @ MD<br />Products<br />Bikes<br />7/27/2011<br />18<br />
  19. 19. Hero Honda first to introduce Bikes in India <br />Huge Population( 1billion in 1980’s)<br />35% of the population were Improvised.<br />Growth in per capita income in last decade.<br />Growing infrastructure.<br />“THE LISCENCE RAJ” customers in India for Bajaj Chetak were made to wait for 10 years<br />Ideal environment for two wheeled scooters<br />7/27/2011<br />19<br />
  20. 20. Hero Honda<br />Basic Details<br />Head quarters in Dharuhera,Haryana<br />Revenue $ 2.8 bln<br />Website:<br />M.D. and CEO – PawanMunjal<br />Chairperson BrijmohanMunjal<br />7/27/2011<br />20<br />
  21. 21. Milestone and Activities<br />1983 Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed<br />1984 Hero Honda Motor Ltd. Incorporated<br />2000 Splendor declared 'World No. 1' - largest selling single two-wheeler model .<br />HHML is known for its innovative & Aggressive Marketing. The advertising budget is of Rs.120 crores. All the mediums are used extensively, be it print or mass media like T.V & hoardings.<br />HHML also promotes sports in the country. It is also the sponsor of the ICC world Cup 2003 and half of the Indian team represents Hero Honda. <br />Also, advertising is done at a local level by dealers, in which HHML also contributes to help dealer promote the dealership in the local area.<br />7/27/2011<br />21<br />
  22. 22. Products time lines.<br />1985 – CD 100 rolled out<br />1989 – Sleek introduced<br />1991 - CD 100SS introduced<br />1994 – Splendor introduced<br />1997 – street introduced<br />1999 – CBZ introduced<br />2001 – Passion and joy introduced<br />2002 – Dawn and Ambition introduced<br />2003 – CD Dawn, Splendor+, Passion plus, Karizma<br />2004 – Ambition 135 and CBZ*<br />2005 – Super Splendor, CD Deluxe, Glamour, Achiver.<br /> First scooter model Pleasure introduced.<br />2007 - Hunk, CD Deluxe, Passion Plus, Splendor NXG<br />2008 - Passion Pro, CBZ Xtreme, Glamour Fi , Glamour<br />2009 - Karizma – ZMR<br />2010 - splendor pro, Hunk.<br />Fuel economic bikes<br />CBZ(Power & Style)<br />Wide mix of bikes<br />7/27/2011<br />22<br />
  23. 23. Bikes of Hero Honda<br />7/27/2011<br />23<br />
  24. 24. Splendor<br />7/27/2011<br />24<br />
  25. 25. Splendor “Fill it shut it forget it” Go<br />Launched in 1994<br />Variants:-<br />Splendor<br />Splendor+ ………………………”Generation nayibharosawahi”<br />Super Splendor.<br />Splendor NXG<br />Splendor Pro<br />Made to cater for the need of the customer for fuel efficiency.<br />Target customers<br />People who go for job and want fuel efficiency<br />Comfortable driving experience<br />People who want less maintenance <br />Decent looks and styling during that Point of time<br />7/27/2011<br />25<br />
  26. 26. Hero Honda Passion<br />7/27/2011<br />26<br />
  27. 27. Hero Honda Passion “Born in a studio” Go<br />Launched in 2001<br />Operates in:-<br />100 cc.<br />Fuel economy( a bit more stylish than Splendor)<br />It got introduced as a bridge model between CBZ and Splendor .<br />Target customers<br />Those who wanted a mix of Style and Fuel efficiency.<br />7/27/2011<br />27<br />
  28. 28. Hero Honda CBZ<br />7/27/2011<br />28<br />
  29. 29. CBZ “Fully loaded ” Go<br />Launched in 1999<br />Operates in:-<br />160cc.<br />CBZ Xtreme<br />Made to cater for the need of the customer for Power & Style.<br />An attempt to break Hero Honda’s image of only fuel economic bikes.<br />Target customers<br />Young guys who want to test the rush of their adrenaline.<br />Liked by the segment who wanted to enjoy through Biking.<br />7/27/2011<br />29<br />
  30. 30. Karizma “Jet set go” <br />7/27/2011<br />30<br />
  31. 31. Karizma “Jet Set Go” Go<br />Launched in 2003<br />Operates in:-<br />225cc.<br />Design and Style Category<br />Made to accelerate your heart beat, it is the racer its cool and it is always ahead.<br />Target customers<br />All those who want a stylish bike more of a status symbol rather than utility<br />The bike is predominately associated with TV show Roadies and draws lots of its promotion from that.<br />7/27/2011<br />31<br />
  32. 32. Hero Honda Hunk<br />7/27/2011<br />32<br />
  33. 33. Hunk “Every body follows the Hunk” Go<br />Launched in 2007<br />Operates in:-<br />150 cc<br />Stylish category<br />Made at par with CBZ but its features are loaded towards looks and style a.<br />Target customers<br />Young population<br />All those who want a stylish bike.<br />A bike that is different from others.<br />7/27/2011<br />33<br />
  34. 34. Hero Honda in news<br />7/27/2011<br />34<br />
  35. 35. Contents<br />Introduction<br />Hero Honda<br />Bajaj Auto<br />TVS<br />Honda Motors<br />Yamaha<br />Royal Enfield<br />7/27/2011<br />35<br />
  36. 36. “BulandbharatkibulandtasveerHumara.. Bajaj”Go<br />Bajaj <br />People<br />Founder Jamnalal Bajaj (1884-1942).<br />Rahul Bajaj grandson of Jamnalal Bajaj Chairperson of Bajaj Auto and MP of RajayaSabha.<br />Companies<br />Bajaj Group<br />Bajaj Tempo.<br />Bajaj Auto<br />Products<br />Auto rickshaw<br />Bikes, scooters<br />Midget(Mid sized trucks)<br />7/27/2011<br />36<br />
  37. 37. Bajaj Auto<br />Basic Details<br />Head quarters in Pune<br />Products Bikes, Auto rickshaw, scooter<br />Revenue Rs 16,975 crs<br />Net income Rs 3340 crs<br />Employees 10,250<br />Parent Bajaj Group<br />Website: www. .<br />Managing Director Rajeev Bajaj.<br />Chairperson Rahul Bajaj.<br />7/27/2011<br />37<br />
  38. 38. Products time lines.<br />1971 - three-wheeler goods carrier<br />1972 - Bajaj Chetak<br />1976 - Bajaj Super<br />1977 - Bajaj Priya<br />1977 - Rear engine Autorickshaw<br />1981 - Bajaj M-50<br />1991 - Kawasaki Bajaj 4S Champion<br />1993 - Bajaj Stride<br />1994 - Bajaj Classic<br />1995 - Bajaj Super Excel<br />1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw<br />1998 - Kawasaki Bajaj Caliber; Bajaj Legend, India's first four-stroke scooter, Bajaj Spirit<br />2000 - Bajaj Saffire<br />2001 - Eliminator, Bajaj Pulsar<br />2003 - Caliber115, Bajaj Wind125, Bajaj Pulsar Bajaj Endura FX<br />2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i<br />2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover<br />2006 - Bajaj Platina<br />2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi (Fuel Injection), XCD 125 DTS-Si<br />2008 - Bajaj Discover 135 DTS-i - sport (Upgrade of existing 135cc model)<br />2009 - Bajaj Pulsar 135(December 9) (January) Bajaj XCD 135 cc , Bajaj Pulsar 150 DTS-i UG IV, Bajaj Pulsar 180 DTS-i UG IV, Bajaj Pulsar 220 DTS-I , Bajaj Discover 100 DTS-Si, Kawasaki Ninja 250R<br />Advent of DTSI<br />Scooter age<br />Bike launched <br />Bike age<br />7/27/2011<br />38<br />
  39. 39. Bikes of Bajaj<br />7/27/2011<br />39<br />
  40. 40. The DTSI technology<br />Digital twin spark Ignition<br />DTSI - digital twin spark ignition technology. We know that in petrol engine we require spark plugs to initiate ignition of A/F mixture. In DTSI instead of one sparkplug we have two plugs. More over when these sparkplugs should initiate the spark is determined by microcomputers. In India it was Bajaj who are having patents for their 150-220CC bikes.<br />The major benefits of this technology were :-<br />a) The fuel efficiency got drastically improved <br />b) The power weight ratio improved<br />7/27/2011<br />40<br />
  41. 41. 135cc<br />180cc<br />Pulsar<br />220 cc<br />150cc<br />7/27/2011<br />41<br />
  42. 42. Pulsar “Definitely Male” Go<br />Launched in 2001<br />Operates in:-<br />135 cc,150 cc,180 cc,220 cc.<br />Pulsar is leader in 150 cc category with 43% market share.<br />Made to cater for the need of the customer for power.<br />It’s a boy<br />Digital biking<br />Inspiring confidence<br />Distinctly ahead<br />Fastest Indian<br />Pulsar stunt mania promotion<br />Target customers<br />Youth who want to show stunts<br />The campaigns discussed above are trying to create a want among youth to flaunt.<br />7/27/2011<br />42<br />
  43. 43. Discover<br />150cc<br />125cc<br />100cc<br />7/27/2011<br />43<br />
  44. 44. Discover “100 km/litres bike ” Go<br />Launched in 2004<br />Operates in:-<br />125cc,150 cc.<br />Claims to give a mileage of 101 km/hour.<br />Made to cater for the need of the customer for mileage.<br />Bajaj Discover par 1 litre -100 km.<br />Target customers<br />People who go for job and want fuel efficiency<br />People who want to travel and explore<br />7/27/2011<br />44<br />
  45. 45. Platina<br />7/27/2011<br />45<br />
  46. 46. Platina “JhalakDikhlaja ” Go <br />Launched in 2006<br />Operates in:-<br />100 cc,125 cc.<br />Made to cater to the masses who were using bi-cycles to switch over to Bikes. <br />JhalakDikhlaja campaign to influence the masses.<br />Lower prices below 32000.<br />Target customers<br />Lower middle class preferring mileage.<br />Was hit in Villages and rural regions<br />7/27/2011<br />46<br />
  47. 47. Avenger<br />7/27/2011<br />47<br />
  48. 48. Avenger “Feels Like God ” Go<br />Launched in 2007<br />Operates in:-<br />220 cc.<br />Cruiser bikes category (priced 30,000 less than Kawasaki-Bajaj eliminator.<br />Made to cater for the need of the customer for long distance driving & looking grand.<br />I forgive them all …….it feels like God.<br />Target customers<br />Bike lovers ,long distance users.<br />People with nicely built personality.<br />7/27/2011<br />48<br />
  49. 49. Bajaj in news<br />The 'bigger and sportier' brands, Discover and Pulsar now account for ~66% of Bajaj Auto's two-wheeler volumes, with Pulsar recording average volumes of 75,000 per month and Discover averaging 135,000 units per month.<br />The company plans to launch Boxer 150cc in the domestic market in August 2011, targeting the rural market. The product is likely to be priced at ~INR40,000.<br />The success of Boxer 150cc would be critical for Bajaj Auto to penetrate rural markets and could be a key growth driver.<br />Bajaj Auto is reportedly working on a plan to launch a new 250cc variant of their Pulsar brand later this year.<br />7/27/2011<br />49<br />
  50. 50. Bajaj in news<br />7/27/2011<br />50<br />
  51. 51. Contents<br />Introduction<br />Hero Honda<br />Bajaj Auto<br />TVS<br />Honda Motors<br />Yamaha<br />Royal Enfield<br />7/27/2011<br />51<br />
  52. 52. 7/27/2011<br />52<br />
  53. 53. TVS Group<br /><ul><li> Base in Chennai and Madurai .
  54. 54. The largest and the most visible company is TVS Motors, one of the top 3 two-wheeler manufacturers in India.
  55. 55. TV SundaramIyengar and Sons is the holding company of the group; the founder was T. V. SundaramIyengar.
  56. 56. Management of almost all the companies is by family members. Most of the group companies maintain a low profile and follow a conservative management style</li></ul>Notable companies in the group are :- <br />TVS Motors <br />ZF Electronics TVS (India) <br />Sundram Fasteners<br />TVS Infotech (TVSi).<br />SundaramFinance<br />Wheels India<br />Axles India<br />Brake India<br />7/27/2011<br />53<br />
  57. 57. TVS Motors<br /><ul><li>TVS Motor Company is the third largest two-wheeler manufacturer in India and is among the world's top ten.
  58. 58. It employ over 40,000 people with an estimated 15 million customers.
  59. 59. Its revenue is Rs. 1392.96 crore.
  60. 60. It manufactures motorcycles, scooters, mopeds and auto rickshaws.
  61. 61. It was started by in 1978 by as a JV between Sundaram Clayton, a group company, and Suzuki Motors, Japan.
  62. 62. Launch of 7 products on the same day seen as a first in automotive history.
  63. 63. The Company now has 604 exclusive dealers and over 2,500 authorised sub dealers and service centres.</li></ul>Key People :- <br /><ul><li>VenuSrinivasan, Chairman
  64. 64. K N Radhakrishnan, President & CEO</li></ul>7/27/2011<br />54<br />
  65. 65. Products TVS<br />7/27/2011<br />55<br />
  66. 66. 7/27/2011<br />56<br />
  67. 67. TVS APACHE<br /> “Its now or never”<br />7/27/2011<br />57<br />
  68. 68. Launched in 2006<br /> Variants<br /> Apache 150,Apache RTR 160&180 cc<br /> Design and styling.<br />Bike is primarily designed with a racing approach , muscular design theme, Due to the elongated tank design and the lower height, the centre of gravity is closer to the ground.<br /> The target customers are again the young people <br /> Bike of the year award 2007<br />APACHE(Racing DNA unleashed)Go<br />7/27/2011<br />58<br />
  69. 69. RTR Technology<br />Racing Throttle Response : <br />When the accelerator pedal pressed suddenly, how fast power output of engine increases implies the throttle response of that vehicle<br />Overtaking<br />After following a vehicle or going side by side, there is a need for sudden increase in power to execute a successful overtaking. This is why throttle response plays a crucial role in racing.<br />Coming out of a corner<br />While entering a corner, brake is applied or at least power is reduced. As soon as the corner is passed, the car should be accelerated quickly. Better throttle response gives a sudden surge in power.<br />Driving pleasure<br />Throttle response plays a major role in driving pleasure, as this gives the driver more control over the vehicle's acceleration.<br />7/27/2011<br />59<br />
  70. 70. TVS Star City<br />DumdarShandar Superstar<br />7/27/2011<br />60<br />
  71. 71. <ul><li>Launched in: 2004
  72. 72. Variants: New 110cc Variant replaces old 100cc variant.
  73. 73. Brand Elements
  74. 74. Feather-like weight , power economy indicator ,Intelligent speedometer ,Electric start , CVTI , technology engine , Average of about 80 Kmpl.
  75. 75. Facts :
  76. 76. First motorcycle in the country to come up with a five year warranty . Has crossed the 3 million mark in cumulative sales. One of the most selling bikes of India.
  77. 77. Promotion:
  78. 78. Economy Class bike ,It embodies the ease and style of an executive segment motorbike and targets young working professionals.
  79. 79. Tagline: DumdarShandar Superstar.
  80. 80. Brand Ambassador :
  81. 81. MS Dhoni, image of being strong, reliable and a symbol of achievement</li></ul>TVS Star city(DumdarShandar Super star)Go<br />7/27/2011<br />61<br />
  82. 82. TVS VICTOR<br />More smiles per hour<br />7/27/2011<br />62<br />
  83. 83. TVS VICTOR<br /><ul><li>Launched in: 2001
  84. 84. Variants
  85. 85. Victor GX, Victor GLX , Victor Edge.
  86. 86. USP :
  87. 87. CVTI Engine , mileage of 85 km/hr, 125cc, blessed with temperature sensors in engine , mix of power and style.
  88. 88. colours :
  89. 89. Blue , Red , Black , Silver
  90. 90. Competitors :
  91. 91. Splendor , Passion , Discover
  92. 92. Price : Rs.48,600
  93. 93. Target Audience:
  94. 94. Middle-class people who want a bike that is stylish and gives a good mileage, young working professionals.
  95. 95. Tagline: More smiles per hour
  96. 96. Brand Ambassador : Was endorsed by SachinTendulkar.</li></ul>7/27/2011<br />63<br />
  97. 97. Contents<br />Introduction<br />Hero Honda<br />Bajaj Auto<br />TVS<br />Honda Motors<br />Yamaha<br />Royal Enfield<br />7/27/2011<br />64<br />
  98. 98. Honda Motorcycles and Scooters India Ltd.<br />
  99. 99. Honda <br />Founder - Soichiro Honda<br />Headquarter – Tokyo, Japan<br />In 1928, Honda opened his own repair shop. He started the Honda Motor Company at the age of 41 years in 1948.<br />Principal - dedication to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction.<br />7/27/2011<br />66<br />
  100. 100. HMSI<br />Honda Motorcycle & Scooter India Pvt. Ltd (HMSI) is a fully owned subsidiary of Honda Motor Company Limited, Japan.<br />Set up in 1999, it was the fourth Honda automotive venture in India, after Hero Honda, Kinetic Honda Motor Ltd and Honda Siel Cars India Limited.<br />Headquarters of the company are located in Gurgaon in Haryana. <br />7/27/2011<br />67<br />
  101. 101. Product Line <br />7/27/2011<br />68<br />
  102. 102. CB Unicorn…Be a wing rider !<br />TVC: Unicorn<br />Engine Displacement: 150 cc<br />Price: Rs. 67,787<br /><ul><li>Excellent Power
  103. 103. Great Styling
  104. 104. Good Mileage
  105. 105. India’s first monoshock absorbers bike</li></ul>7/27/2011<br />69<br />
  106. 106. CB Twister… Wake up to a dream<br />TVC: Twister<br /><ul><li>Engine Displacement: 110 cc
  107. 107. Price: Rs. 48,863
  108. 108. Excellent Mileage
  109. 109. Stylish
  110. 110. Affordable</li></ul>7/27/2011<br />70<br />
  111. 111. CBF Stunner… Absolute sensation<br />TVC:<br /><ul><li>Engine Displacement: 125 cc
  112. 112. Price: 59,214
  113. 113. Excellent graphics
  114. 114. Sporty Looks
  115. 115. Wider Tubeless tyres
  116. 116. Powerful yet economical engine</li></ul>7/27/2011<br />71<br />
  117. 117. CB Shine… Winner’s choice<br />TVC: Shine<br /><ul><li>Engine Displacement: 125 cc
  118. 118. Price: Rs. 57,143
  119. 119. Balance of pickup and mileage
  120. 120. Optimax engine
  121. 121. Lightweight advanced diamond frame for excellent ride comfort & stability
  122. 122. Puncture resistant tuff up tubes</li></ul>7/27/2011<br />72<br />
  123. 123. HMSI in News<br />HMSI has a market share of about 13-14 per cent in the country’s two-wheeler market.<br />HMSI is set to cross two million two-wheeler sales this year, up from 1.6 million it logged last year in India.<br />HMSI is in the process of increasing its manufacturing capacity to 4 million two-wheelers a year with a new plant in Karnataka, up from 2.8 million production capacity across two manufacturing bases in the country.<br />7/27/2011<br />73<br />
  124. 124. Contents<br />Introduction<br />Hero Honda<br />Bajaj Auto<br />TVS<br />Honda Motors<br />Yamaha<br />Royal Enfield<br />7/27/2011<br />74<br />
  125. 125. Firstly established in the world in 1960<br />Entered India in 1982<br />First model was (RD 350)<br />Launched another spectacular model RX 100 in 1985<br />Was the first company to promote maximum segment bike (RD-350),(DOUBLE ENGINE) in India.<br />Firstly manufactured 2-stroke motorcycles.<br /> Vision Statement<br />We will establish YAMAHA as the "exclusive & trusted brand" of customers by "creating Kando" (touching their hearts) - the first time and every time with world class products & services delivered by people having "passion for customers".<br />YAMAHA “Yes Yamaha”<br />7/27/2011<br />75<br />
  126. 126. INDIA YAMAHA MOTOR <br /><ul><li> Yamaha made its initial foray into India in 1982.
  127. 127. Entered into a 50:50 joint-venture with the Escorts Group in 1996.
  128. 128. In August 2001, Yamaha acquired its remaining stake becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC).
  129. 129. In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)".
  130. 130. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers.</li></ul>7/27/2011<br />76<br />
  131. 131. PRODUCT LINEUP<br />7/27/2011<br />77<br />
  132. 132. YAMAHA RX100<br />7/27/2011<br />78<br />
  133. 133. 7/27/2011<br />79<br />
  134. 134. Launched in 1985<br />Was bread and butter model for M/s Escorts Ltd for 12 years 1985 to 1996.<br /> The RX100 was everything for every one<br />A racy, noisy smelly 2-stroke for the power hungry.<br />A reliable ride for the family man.<br />A style statement (back then) for the youth.<br /> “A peppy little machine with great handling makes this bike an ideal commuter. The gear ratios and torque curve are so good that a well tuned bike can do as low as 10 km/h in 4th gear without engine knocking WITH a pillion rider.”<br /> Attracted young people because of its unique features.<br />Its production was stopped in the year 1996 due to <br />RX 100<br />7/27/2011<br />80<br />
  135. 135. YAMAHA RD350<br />7/27/2011<br />81<br />
  136. 136. First indian bike with twin exhaust<br /> The RD 350 was the very first super performance offering to the Indian Consumers and in competition with the Bullet 350, the Jawa (Yezdi) 250 2 stroke.<br />Big bike for Bike lovers like the Bullet.<br />Did not make a great impact because of high price and low mileage.-lethal bike-RD- “Rapid Death”.<br />Indian market was considered underdeveloped to accept the technology (32 BHP).<br />Still available in the second hand market with prices going up to Rs. 70,000.<br />Yamaha RD350For the few who dared to Dream and be different<br />7/27/2011<br />82<br />
  137. 137. YAMAHA R15<br />7/27/2011<br />83<br />
  138. 138. Launched in 2008<br /> Sports bike<br />Striking features<br /> Delta Box Frame.<br /> Linked Mono cross Suspension.<br />Liquid cool engine<br />Very powerful for 150 cc engine.<br /> Target customers<br /> Again the young people is being targeted.<br /> But since cost is on higher side high end customer segment is being targeted. <br />YAMAHA YZF R15(RACING INSTINCT Go)<br />7/27/2011<br />84<br />
  139. 139. YAMAHA FZ (Lord Of the Streets)<br />7/27/2011<br />85<br />
  140. 140. Launched in 2008<br />Variants<br />FZ 16<br />FZ-S<br /> Stylish sports bike with eye catching features.<br />Trendy aerodynamic windshield for a smoother ride.<br /> Mono cross suspension adopted.<br /> Stunning ,new meter control with carbon patterns. <br /> Launched in competition against Hero Honda CBZ and Bajaj Pulsar 150. <br />YAMAHA FZ (Lord of the streets) Go<br />7/27/2011<br />86<br />
  141. 141. YAMAHA FAZER 150 cc<br />7/27/2011<br />87<br />
  142. 142. Launched in 2009<br />It came from the global Fazer series known for its sports touring and looks.<br />New Features<br />Coordinated aerodynamic cowling.<br /> India’s first 140/60-17 ‘’ radial tyre.<br /> Has triple macho design concept.<br /> A stylish touring bike <br />YAMAHA FAZER(TOURING SPIRIT)Go<br />7/27/2011<br />88<br />
  143. 143. Sports Bikes Yamaha<br />7/27/2011<br />89<br />
  144. 144. What’s new<br />7/27/2011<br />90<br />
  145. 145. Contents<br />Introduction<br />Hero Honda<br />Bajaj Auto<br />TVS<br />Honda Motors<br />Yamaha<br />Royal Enfield<br />7/27/2011<br />91<br />
  146. 146. Royal EnfieldBuilt like a gun goes like a bullet<br />Royal Enfield motorcycles were made in England and sold in India from 1949.<br />A suitable motorcycle for Army and Police for patrolling country’s border.<br />In 1955, the Redditch company partnered with Madras Motors in India to form  'Enfield India' to assemble.<br />In 1994, Eicher Group bought into Enfield India.<br />In late 1995, the Enfield India firm acquired the rights to the name Royal Enfield.<br />7/27/2011<br />92<br />
  147. 147. Eicher GroupGo<br /><ul><li> The Eicher Group is one of India's leading automotive groups .
  148. 148. Tractors
  149. 149. Commercial Vehicles
  150. 150. Automotive Gears
  151. 151. Exports,
  152. 152. Garments
  153. 153. Management Consultancy
  154. 154. Motorcycles</li></ul>Eicher Motors Ltd.<br />Eicher motors-Commercial vehicles<br />Royal Enfeild –Motor cycles<br />Eicher Engineering- Gears<br />Its headquarters is Pithampur, Madhya Pradesh, India.<br />7/27/2011<br />93<br />
  155. 155. Royal Enfield bikes<br />7/27/2011<br />94<br />
  156. 156. Royal Enfield BikesGo<br />7/27/2011<br />95<br />Bullet Electra<br />Classic Chrome<br />Thunder Bird<br />Bullet 350<br />
  157. 157. Salient features of Royal Enfield<br />Bikes are promoted as lifestyle bikes not for ordinary.<br />Connects to “Pleasure of biking” philosophy.<br />Do not concentrate on volume game.<br /> The equation<br />7/27/2011<br />96<br />
  158. 158. Customer of Royal Enfield<br />Bike lovers.<br />Muscle men.<br />Those who want to be different from others.<br />The company organizes annual events and rides such as the Himalayan Odyssey, The tour of the Rann of Kutch, The tour of NH 17 (Mumbai to Goa), the Tour of Rajasthan, the tour of the North East and the Southern Odyssey.<br />7/27/2011<br />97<br />
  159. 159. LML <br />Lohia Machinery Ltd<br />Incepted in 1978<br />Majorly played in scooter sector after collabrating with Piaggio of Italy.<br />Vespa,Freedom.<br /> LML freedom launched in 2002<br />First bike to demonstrate that bikes can be with colors other than black & red.<br />7/27/2011<br />98<br />
  160. 160. LML<br />7/27/2011<br />99<br />
  161. 161. Conclusion<br />Bike market in India is still concentrated on the smaller fuel efficient bikes.<br />Quite recently with the increase in purchasing power the demand for powerful bikes among youth is increasing.<br />Demand for bikes for enjoyment purpose is increasing (promotions like adventure sports and reality shows are working).<br />Still rural market needs to be immersed and activated.<br />7/27/2011<br />100<br />
  162. 162. Customer Segmentation<br />7/27/2011<br />101<br />
  163. 163. Thanks for your time and Consideration<br />7/27/2011<br />102<br />