Ckd&M Pres.1 25 11rev

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Capabilities Presentation 1-25-11

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Ckd&M Pres.1 25 11rev

  1. 1. Integrated Marketing & Creative Services Capabilities Overview Cindy Krouse Make an impact Leave an impression
  2. 2. <ul><li>Marketing Planning: </li></ul><ul><li>Strategic Marketing Initiative Planning  </li></ul><ul><li>Budget Preparation </li></ul><ul><li>Execution of Initiatives </li></ul><ul><li>Brand Management: </li></ul><ul><li>Corporate Identity / Brand Identity / Brand Development </li></ul><ul><li>Marketing Promotions / Sales Tools </li></ul><ul><li>Product Launch / Product Development / SPIFF Incentive Programs </li></ul><ul><li>Merchandizing Displays / POP Displays / Interactive Kiosks </li></ul><ul><li>Product Literature / Packaging / Samples / Product Models </li></ul><ul><li>Trade Event Marketing: </li></ul><ul><li>Trade Show Management / Event Logistics / Exhibit Displays </li></ul><ul><li>Event Marketing / Promotions </li></ul><ul><li>Lead Generation Programs / Lead Response Fulfillment </li></ul>Services
  3. 3. <ul><li>Advertising Media Planning: </li></ul><ul><li>Advertising / Media Planning / Media Purchasing  </li></ul><ul><li>PR / Editorial </li></ul><ul><li>Creative Services: </li></ul><ul><li>Creative Services / Graphic Design / Visual Communications </li></ul><ul><li>Project Management </li></ul><ul><li>Production / Print Services </li></ul><ul><li>Social Media, Digital Media: </li></ul><ul><li>Social Media / Web Site Development </li></ul><ul><li>Interactive Rich Media / Digital Media </li></ul><ul><li>Presentations / Multimedia / Videos / 3D Visualization </li></ul><ul><li>Event Planning, Customer Incentives: </li></ul><ul><li>Sales Meetings / Event Planning </li></ul><ul><li>Customer Incentives / Award Programs / Customer Trips </li></ul><ul><li>Branded Apparel / Promotional Items </li></ul>Services
  4. 4. <ul><li>Corporate Identity Johns Manville </li></ul><ul><li>Web Site Development </li></ul><ul><li>Content Management </li></ul><ul><li>Corporate Brand Management </li></ul><ul><li>JM Connexus – Customer Support </li></ul>Project Profiles
  5. 5. <ul><li>Brand Development Product Introduction Johns Manville </li></ul><ul><li>Brand Development </li></ul><ul><li>Product Literature </li></ul><ul><li>Packaging </li></ul><ul><li>Product Models </li></ul><ul><li>Installation Guides </li></ul><ul><li>Product Promotions </li></ul><ul><li>Product Trainings </li></ul>Project Profiles
  6. 6. <ul><li>Brand Development </li></ul><ul><li>Johns Manville </li></ul><ul><li>Custom Booth Display – 20 x 80 </li></ul><ul><li>Graphic Communications </li></ul><ul><li>Multimedia Videos </li></ul><ul><li>Product demonstrations </li></ul><ul><li>Lead Generation Programs </li></ul><ul><li>Trade Event Management </li></ul><ul><li>Sales Meeting Planning </li></ul><ul><li>Customer Event Planning </li></ul>Project Profiles
  7. 7. Project Profiles <ul><li>Brand Development Johns Manville </li></ul><ul><li>Product Sample Portfolios </li></ul><ul><li>Product Literature </li></ul><ul><li>Product Promotions </li></ul>
  8. 8. <ul><li>Contractor Award & Incentive Program Johns Manville </li></ul><ul><li>Program Brand Identity </li></ul><ul><li>National Ad Campaign </li></ul><ul><li>Incentives & Awards </li></ul><ul><li>Apparel & Premiums </li></ul>Project Profiles
  9. 9. <ul><li>Brand Development </li></ul><ul><li>Soprema Canada </li></ul><ul><li>Product Literature </li></ul><ul><li>Product Binders - Print </li></ul><ul><li>Product Binder – CD </li></ul><ul><li>Web Site Development </li></ul>Project Profiles
  10. 10. <ul><li>Brand Development Line 2 by Soprema Soprema Canada </li></ul><ul><li>Brand Identity </li></ul><ul><li>Advertising Media - Print, On-Line </li></ul><ul><li>Product Introductions, PR </li></ul><ul><li>Media Planning </li></ul>Project Profiles
  11. 11. <ul><li>Brand Development </li></ul><ul><li>Soprema Canada </li></ul><ul><li>Custom Booth Displays </li></ul><ul><li>Graphic Communications </li></ul><ul><li>Multimedia Product Videos </li></ul><ul><li>Product Models </li></ul><ul><li>Product Demonstrations </li></ul><ul><li>Lead Generation Programs </li></ul><ul><li>Trade Event Management </li></ul><ul><li>Meeting and Event Planning </li></ul>Project Profiles
  12. 12. <ul><li>Web Site </li></ul><ul><li>Development </li></ul><ul><li>Soprema US Group </li></ul><ul><li>Web Site Content, Development </li></ul><ul><li>Product Selection Database </li></ul><ul><li>Downloadable CAD Details </li></ul><ul><li>Rich Media, Product Videos </li></ul><ul><li>http://www.soprema.us/videos.aspx </li></ul>Project Profiles
  13. 13. <ul><li>Brand Development </li></ul><ul><li>Soprema US Group </li></ul><ul><li>Multimedia Video </li></ul><ul><li>3D Visualization </li></ul><ul><li>System Installation </li></ul><ul><li>Product Features </li></ul><ul><li>Right Click link to video (HERE) </li></ul>Project Profiles
  14. 14. <ul><li>Brand Development </li></ul><ul><li>Soprema US Group </li></ul><ul><li>Booth Displays, Graphic Communications </li></ul><ul><li>Multimedia Videos </li></ul><ul><li>Product Introduction, Demos </li></ul><ul><li>Lead Generation Programs </li></ul><ul><li>Trade Event Management </li></ul><ul><li>Customer Event Planning </li></ul><ul><li>Advertising Planning </li></ul><ul><li>Direct Mail Campaigns </li></ul>Project Profiles
  15. 15. <ul><li>Distributor Program </li></ul><ul><li>Multimedia Kiosk </li></ul><ul><li>Soprema US Group </li></ul><ul><li>Product Installation Videos </li></ul><ul><li>Product Information </li></ul><ul><li>Product Samples </li></ul><ul><li>Product Selector Guides </li></ul><ul><li>Sales Support Tools </li></ul>Project Profiles
  16. 16. <ul><li>Product Introduction Initiative </li></ul><ul><li>Karnak </li></ul><ul><li>National Advertising Campaign - Print, On-Line </li></ul><ul><li>Brand Identity / Development </li></ul><ul><li>Product Labeling & Packaging </li></ul><ul><li>Event Promotions </li></ul>Project Profiles
  17. 17. <ul><li>Brand Development </li></ul><ul><li>Karnak </li></ul><ul><li>Exhibit Displays </li></ul><ul><li>3D Visualization </li></ul><ul><li>Multimedia Videos </li></ul><ul><li>Lead Generation Programs </li></ul>Project Profiles
  18. 18. <ul><li>Brand Development </li></ul><ul><li>Karnak </li></ul><ul><li>Product Brochures </li></ul><ul><li>Selector Guides </li></ul><ul><li>Promotions </li></ul><ul><li>Direct Mail Campaigns </li></ul>Project Profiles
  19. 19. <ul><li>Brand Development Engineered Coated Products </li></ul><ul><li>Product Marketing Initiatives </li></ul><ul><li>Literature </li></ul><ul><li>3D Visualization </li></ul><ul><li>Multimedia Presentation </li></ul>Project Profiles
  20. 20. <ul><li>Brand Development Engineered Coated Products </li></ul><ul><li>National Ad Campaign </li></ul><ul><li>Product Buyer Guide Listings </li></ul><ul><li>Integrated Media / On-Line Advertising Programs </li></ul><ul><li>Lead Inquiry Fulfillment </li></ul>Project Profiles
  21. 21. <ul><li>Product Marketing Initiative Engineered Coated Products </li></ul><ul><li>Distributor Program </li></ul><ul><li>Product POP Displays </li></ul><ul><li>Product Merchandizing Kits </li></ul><ul><li>Product Samples </li></ul><ul><li>Product Information Fulfillment </li></ul>Project Profiles
  22. 22. <ul><li>Exhibit Display </li></ul><ul><li>Program </li></ul><ul><li>Engineered </li></ul><ul><li>Coated Products </li></ul><ul><li>Graphic Communications </li></ul><ul><li>Product Displays </li></ul><ul><li>Product Demonstrations </li></ul><ul><li>3D Visualization </li></ul><ul><li>Multimedia Presentations </li></ul>Project Profiles
  23. 23. <ul><li>Brand Development Allied Home Maintenance </li></ul><ul><li>Corporate Identity </li></ul><ul><li>Marketing brochures </li></ul><ul><li>Media planning </li></ul>Project Profiles
  24. 24. <ul><li>Brand Development Fully Involved </li></ul><ul><li>Corporate Identity </li></ul><ul><li>Marketing brochures </li></ul><ul><li>Promotional Items </li></ul><ul><li>Web Site </li></ul>Project Profiles
  25. 25. <ul><li>Brand Development Blocksom Inlet Filter Natural Fiber Products </li></ul><ul><li>National Advertising Campaign </li></ul><ul><li>Product Brochures </li></ul>Project Profiles
  26. 26. <ul><li>Brand Development Roof Saver Natural Fiber Products </li></ul><ul><li>Exhibit Displays </li></ul><ul><li>Product Promotions </li></ul><ul><li>3D Visualization </li></ul><ul><li>Product Presentations </li></ul><ul><li>Right click to view presentation </li></ul><ul><li>(HERE) </li></ul>Project Profiles
  27. 27. Project Profiles <ul><li>Corporate Identity ECC Environmental Construction Collaborative </li></ul><ul><li>Capabilities Literature </li></ul><ul><li>PR, Press Releases </li></ul><ul><li>Media Planning </li></ul><ul><li>Web Site Graphics www.gotoecc.org </li></ul><ul><li>Lead Generation Programs </li></ul><ul><li>Social Media Campaigns </li></ul>
  28. 28. Project Profiles <ul><li>Brand Development Academy Roofing </li></ul><ul><li>Advertising Media – print, on-line </li></ul><ul><li>PR, Media Planning </li></ul><ul><li>Service Brochures </li></ul><ul><li>Direct Mail </li></ul><ul><li>Lead Inquiry Response Program </li></ul><ul><li>Trade Event Marketing </li></ul>
  29. 29. Project Profiles <ul><li>Brand Development Academy Roofing </li></ul><ul><li>Web Site Development www.academyroofingus.com </li></ul><ul><li>Multi-Media, 3D Visualization </li></ul><ul><li>Interactive Project Gallery </li></ul><ul><li>Social Media, On-Line Campaigns </li></ul>

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