Aalto University Sustainable Design Research Group 2011

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Aalto University School of Art and Design, new Sustainable Design Research Group, 2011

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Aalto University Sustainable Design Research Group 2011

  1. 1. SUSTAINABLE INNOVATION AND THE ISSUE OF SCALE PEKKA MURTO AALTO UNIVERSITY SCHOOL OF ART AND DESIGN PEKKA.MURTO@AALTO.FI production has risen as an approach in environmentally ABSTRACT sustainable innovation. Sustainable innovation and eco-innovation have Environmentally sustainable innovation or eco- innovation can be defined as ‘any form of innovation become priorities within the area of sustainable aiming at significant and demonstrable progress towards the goal of sustainable development, through reducing design. Focusing not only on production, also impacts on the environment or achieving a more consumption and systemic changes have been efficient and responsible use of natural resources’ (European Community 2006). For the purpose of this addressed in order to handle increasingly article the issue of specific interest are the levels of eco- substantial issues. Consequently, the focus of design innovation that are often identified (see Figure 1). These levels can be seen to be derivatives of the sustainable innovation has shifted from products to development of eco-design: the approaches of refining and repairing are less effective when compared to solutions and systems. However, as design has redesigning and rethinking of products and entire traditionally been a product-oriented profession, systems. As Figure 1 also suggests, design should focus on redesigning and rethinking current products and adopting operational models that require greater processes. In practice, lifecycle design methodologies that optimize the environmental performance of influence throughout the value chain is not products and systems are often offered as the main necessarily easy. This paper explores the issues approach for redesigning products and services towards eco-efficiency. For rethinking and creating more radical that the scale of sustainable innovation poses on eco-innovations, product-service systems (PSS) are design and suggests that the concept of environmentally sustainable innovation should be approached more deeply also at the product level. INTRODUCTION Environmentally sustainable design has developed significantly over the years. Starting from reactive end- of-pipe measures the focus has been extended to production processes, the actual products produced and lately to consumption (Vezzoli & Manzini 2008a). The reason for expansion has been the inability of the previous approaches to deal with environmental issues. For example, while the products of today are often better for the environment than their predecessors, the increase in consumption has resulted in the growth of overall environmental impact (Robins & de Leeuw 2001). As a result, sustainable consumption and Figure 1. Revised model of eco-design innovation for industrial design. (Thompson & Sherwin 2001). Nordic Design Research Conference 2011, Helsinki www.nordes.org 1Aalto University School of Art and DesignSustainable Design Research GroupCindy Kohtala, group coordinator 2011
  2. 2. closed loop bio-cycles cultural sustainability and design sovereignty creative sustainability product attachment and longevity value networks distributed production sustainable consumption interdisciplinary collaboration strategic foresight Sustainable Design Research Group Kirsi Niinimäki Yuri Na Tiina Härkäsalmi Tatu Marttila Pekka Murto Cindy Kohtala
  3. 3. The landscape of design practice and design education(Source: NextDesign Leadership Institute, GK VanPatter and Elizabeth Pastor)
  4. 4. Typical statement The design process Typical role for on design designer 2000s “Global competition Innovation & and renewal” Design as competitiveness “China phenomenon” Vision innovation driver “Total experience Design for creating 1990s design – from concept experiences for Brand building to retail” customers Strategy 1980s “Our product Design portfolio is Design as management consistent” coordinator Roadmaps 1970s “The user (be it a The rise of child or elderly) is the Design for user ergonomics most important” understanding Product definition Design as part of a 1960s “Design as part of the team together with Involving industrial product mechanics and industry development process” The entire product development marketing process 1950s “We got a prize in Designer as a Promoting the Milan” creator nation Product aesthetics, stylingVALTONEN (2007), Redefining industrial design - Changes in Design Practice in Finland
  5. 5. Design Value in a Sustainable Society Safety (planet)! Regenerative capacity! Community need(s)! Resource productivity! Accessibility! User experience! User desire! Innovation driver! User need(s)! Brand building! Usability! Quality! Safety (user)! Ergonomics! Profit/revenue! Aesthetics!TIME Function! Traditional Design Value Cindy Kohtala
  6. 6. Design-centred design User Imagined User Represented User Experienced User Centred Co DesignOBSERVATION (crowdsourcing?) PARTICIPATION ROLE IMMERSION MORITZ (2009) Model of design change towards co-design (adapted from UK Design Council)
  7. 7. Transdisciplinarity! Design activism! New material applications! Open design! Role of craft! SustainableTraditional roles networkedand boundaries Open innovation! society Value systems ! and networks! Consumer empowerment! Re-Mediation of Design Cindy Kohtala
  8. 8. New ways tomeasuredesign value DESIGN STRATEGY IN A SUSTAINABLE SOCIETY Sufficiency! Demateriallization! Transmateriallization! New designDecoupling! media and ways to mediate Cindy Kohtala

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