Guide To Get Started - 5 Tips to Infuse UX Into Your Organization


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Presentation from the Web Association luncheon on How I was able to start infusing user experience into an large organization.

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  • 2½ yrs ago I was hired as the 1 st UX designer at AG Interactive. At the time AG had been around for about 10 years and had been really successful. But they knew they needed to enhance the usability and experience of their sites to remain competitive. Coming in as the 1 st UX designer was a great opportunity but did have its challenges. AG had been successful w/o me so why change They had 10 yrs of ecard experience I had 0 I was the “new guy” who wanted to drastically change things I needed to find a way to build my credibility , show the value of UX and get stakeholder buy in . I’ve boiled down what has worked for me into 5 key takeaways that you should be able to use in helping infuse UX into your organization
  • Sketch ideas in meetings – make sure everyone is on the same page
  • Iterate thru wireframes adjusting for various business needs Wireframe Walk-thru
  • Follow A Process and ITERATE
  • Wireframes guide the designers / dev/ eventually stakeholders Note: It does take a while for stakeholders to really ‘SEE’ the wireframe They are the blueprints before you build
  • From Wireframes to mocks Still following the iterative process
  • What problem does what we are working on help the user ? Business owners easily get caught up in how much about us can we cram into a page loosing of the real reason behind the page Why is the person here – and how does this page help them complete their task – say ‘happy birthday’, find a pair shoes to match the killer dress they just bought your site should help the user reach this goal They are here for what is in it for them – not us. How make a current process better for the user – for the business ? Do I need to redesign or just realign current thinking? IT Doesn’t have to be big to be IMPACTFUL. Small changes can make a big difference
  • Cheap Finding Users Ask Friends & Family Cube Testing Local Coffee Shop
  • Unmoderated testing allows you to get back to doing what you do but still brings data to the table
  • Unmoderated testing allows you to get back to doing what you do but still brings data to the table
  • A look at fallout shows significant browser fatigue and pogo-sticking when a visitor is looking for content.
  • Guide To Get Started - 5 Tips to Infuse UX Into Your Organization

    1. 1. Getting Started 5 Tips to Infuse UX into Your Organization
    2. 2. Who Is This Guy Senior Product Manager, User Experience at AG Interactive Owner & Designer, Small Farm Design 12+ years designing online experiences Specializes in information architecture, interaction design, usability, user research and graphic design Past work includes Progressive Insurance, Sherwin-Williams, Moen, Smuckers & others
    3. 3. 1 Start Small
    4. 6. 26% Increase In Completion Rate
    5. 9. 2 Get Stakeholder Feedback Early
    6. 10.
    7. 11.
    8. 12. Iterative Design Process
    9. 13. Iterative Design Process
    10. 16. 3 Ask Questions on Behalf of the Visitor
    11. 17. What problem are we solving? is the user here? Why How can I make ‘it’ better?
    12. 18. 4 Down & Dirty User Testing
    13. 19. 5 Users + Paper
    14. 22. 5 Find Frustration
    15. 23. <ul><li>Finding Problems </li></ul><ul><li>Use Analytics to Find Problem Areas </li></ul><ul><li>Common Problem Areas </li></ul><ul><li>Order Paths </li></ul><ul><li>Category to Detail Pages (High Pogo-Sticking) </li></ul><ul><li>Sign Up / Sign In Flows </li></ul>
    16. 25. 1 Go Small – Gain Credibility Involve Stakeholders Early Ask Questions Test Your Assumptions Find & Fix Frustrations 2 3 4 5
    17. 26. Questions ? Craig Kistler Email: Twitter: @smallfarmdesign