Location based services day 1

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The final class in the series about social media, this class covers location based services and how they are used in marketing for businesses.

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Location based services day 1

  1. 1. By Chris Kieff @ckieff
  2. 2. <ul><ul><li>Day 1 – LBS Overview </li></ul></ul><ul><ul><ul><li>What is an LBS? </li></ul></ul></ul><ul><ul><ul><li>Why do people use LBS’s </li></ul></ul></ul><ul><ul><ul><li>Types of LBS’s </li></ul></ul></ul><ul><ul><ul><li>Major Players and positioning </li></ul></ul></ul><ul><ul><li>Day 2 – How Do you Use LBS for your Business? </li></ul></ul><ul><ul><ul><li>Signing Up </li></ul></ul></ul><ul><ul><ul><li>Claiming your location </li></ul></ul></ul><ul><ul><ul><ul><li>Facebook </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Four Square </li></ul></ul></ul></ul><ul><ul><ul><li>Offering Deals </li></ul></ul></ul><ul><ul><ul><li>Playing the Games </li></ul></ul></ul>
  3. 5. <ul><li>A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device for information. </li></ul><ul><li>Your friends, coworkers, relatives neighbors, schoolmates, enemies, competitors, nemesis from 3 rd grade, stalkers, marketers, spammers, burglars, robbers and rapists </li></ul><ul><li>ALL KNOW WHERE YOU ARE RIGHT NOW! </li></ul>
  4. 7. <ul><li>You tell the LBS where you are, and it tells you who and what are nearby. </li></ul><ul><li>Serendipitous connections </li></ul><ul><li>Friends recommendations (Google +1) </li></ul><ul><li>Get and leave tips about a location </li></ul><ul><li>It’s a game- beat your friends! </li></ul><ul><li>Get special offers (free stuff) </li></ul><ul><li>Find what’s hot- and not </li></ul>Benefits of an LBS
  5. 9. <ul><ul><li>Facebook Places (Discontinued) </li></ul></ul><ul><ul><li>Google Latitude </li></ul></ul><ul><ul><li>Four Square </li></ul></ul><ul><ul><ul><li>Twitter Places </li></ul></ul></ul><ul><ul><ul><li>Whirl (Groupon) </li></ul></ul></ul><ul><ul><ul><li>Gowalla (Facebook) </li></ul></ul></ul><ul><ul><ul><li>Yelp </li></ul></ul></ul><ul><ul><ul><li>Shop Kick </li></ul></ul></ul><ul><ul><ul><li>Bright Kite </li></ul></ul></ul><ul><ul><ul><li>Loopt </li></ul></ul></ul><ul><ul><ul><li>Meetup </li></ul></ul></ul>
  6. 10. Types of LBS’s Examples <ul><li>Networking </li></ul><ul><ul><li>Connecting with Friends </li></ul></ul><ul><ul><li>Where is everybody? </li></ul></ul><ul><ul><li>Facebook Places </li></ul></ul><ul><ul><li>Twitter Places </li></ul></ul><ul><ul><li>Four Square </li></ul></ul><ul><li>Shopping </li></ul><ul><ul><li>Discounts </li></ul></ul><ul><ul><li>What’s on Sale? </li></ul></ul><ul><ul><li>Shop Kick </li></ul></ul><ul><ul><li>Yelp </li></ul></ul><ul><ul><li>Whrrl/Groupon? </li></ul></ul><ul><li>Gaming </li></ul><ul><ul><li>Scavenger Hunt </li></ul></ul><ul><ul><li>I saw all of Central Park! </li></ul></ul><ul><ul><li>SCVNGR </li></ul></ul><ul><ul><li>GoWalla/Facebook </li></ul></ul><ul><ul><li>GeoCaching </li></ul></ul><ul><li>Meetings </li></ul><ul><ul><li>Who’s really at the conference? </li></ul></ul><ul><ul><li>Meetup </li></ul></ul><ul><ul><li>Hot Potato </li></ul></ul><ul><li>Special Purpose </li></ul><ul><ul><li>Malls </li></ul></ul><ul><ul><li>In store locators </li></ul></ul><ul><ul><li>Westfield Malls Info </li></ul></ul><ul><ul><li>Aisle 411 </li></ul></ul><ul><ul><li>Good Guide </li></ul></ul>
  7. 11. <ul><li>56% of users say LBS offers “social connection” </li></ul><ul><li>41% also say “connection to other people I know or could know.” </li></ul><ul><li>Only 6% say “discounts” is important, and 8% see “savings” as a benefit </li></ul><ul><li>Of Smart Phone users: </li></ul><ul><ul><li>56% are aware of LBS </li></ul></ul><ul><ul><li>39% have used an LBS </li></ul></ul><ul><li>99% of LBS users are social network users </li></ul><ul><li>4/11 White Horse Productions Report http:// ow.ly/4FUwd </li></ul>
  8. 12. <ul><li>Influencers </li></ul><ul><li>Techies </li></ul><ul><li>Early adopters </li></ul>
  9. 14. <ul><li>Sign Up for Four Square </li></ul><ul><ul><li>Check your business location </li></ul></ul><ul><li>Check Facebook Places for your Business </li></ul><ul><li>Check Google Places for your business </li></ul><ul><li>Note: for a home based business you can leave the address #’s out. </li></ul>

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