Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Intro To Social Media for Business Day 3

841 views

Published on

Social media for business class day 3. Explores Twitter, LinkedIn and YouTube in depth. New and updated for September 2011

  • Be the first to comment

  • Be the first to like this

Intro To Social Media for Business Day 3

  1. 1. By Chris Kieff<br />@ckieff<br />Intro to Social Media Day 3<br />
  2. 2. Agenda<br />In depth social media platform review:<br />Twitter<br />YouTube<br />LinkedIn<br />Blogging<br />2<br />
  3. 3. Twitter in Depth<br />Terminology<br />Best Practices<br />Accounts<br />Lists<br />HashTags<br />Link Shorteners<br />Tools<br />
  4. 4. Twitter Terminology<br />@ckieff<br />Following/Follower= asynchronous<br />Tweet = post<br />@UserName (Handle) = account<br />DM or Direct Message = private message<br />RT or ReTweet = like<br />#HashTag = search term<br />Trending Topics = ET tonight<br />Tweetup = meetup arranged on Twitter<br />Bit.ly/aii8sdf = shortened URL<br />Get a Bit.ly account they’re free and provide stats<br />
  5. 5. Twitter Best Practices<br />7-10 Tweets per day<br />50% promotional/ 50% informational<br />Follow back (real accounts not spammers)<br />Show your personality<br />Dialog- not monologue<br />Retweet often<br />Give Credit<br />Support Other Brands<br />Run Contests and Promotions<br />You don’t have to always be on topic<br />
  6. 6. Twitter Accounts<br />Create special purpose accounts as needed <br />Create accounts for promotions (broadcast only)<br />Create placeholder accounts for any names you may use in the future<br />Create accounts for major customer facing departments <br />2000 Following limit, 90% rule above that<br />Most Follow 30-50 with similar Followers<br />
  7. 7. Twitter Lists<br />Public or Private<br />Track friends, competitors, industry, influencers, with private lists<br />Recommend great tweeters, good sources, funny, insightful, helpful or interesting accounts with public lists<br />Good indicator of influence- more lists=better<br />Follow people without them knowing you’re following them<br />Create automatic lists- www.Listorious.com<br />
  8. 8. Twitter #HashTags<br />#HashTags mark keywords or topics in a tweet so others can easily find it via searching.<br />Twitter will automatically search on a #hashtag if clicked.<br />Often used for conferences and gatherings<br />#Hashtags make TweetChats happen<br />
  9. 9. Link Shorteners<br />Because of Twitters 140 character limit long URL’s need to be shortened.<br />Bit.ly (TweetDeck)<br />Goo.gl (Feedburner)<br />Ow.ly (HootSuite)<br />Bit.ly offers free account with tracking<br />Hootsuite requires paid account ($6/mo.) for tracking over 30 days.<br />
  10. 10. Twitter Tools<br />www.onefourty.com<br />http://oneforty.com/pages/twitterverse<br />TweetDeck.com (twitter)<br />HootSuite.com<br />Twellow.com <br />TweetChat.com<br />WhatTheHashtag.com<br />
  11. 11. Twitter Review<br />Influencers, press, media, competitors<br />You don’t have approve Followers<br />You don’t have to Follow Back<br />Requires more updates and activity<br />Big potential for reaching influencers<br />Some tricks, vernacular, but friendly <br />
  12. 12. LinkedIn In Depth<br />Capabilities<br />Searches<br />Groups<br />Best Practices<br />
  13. 13. LinkedIn Capabilities<br />Download email list (unique)<br />Search for former employees<br />Determine how many employees<br />Locate many employees<br />Limited communications (Paid is unlimited)<br />Can be updated from Hootsuite/TweetDeck, etc.<br />500 Connections is the magic number<br />
  14. 14. LinkedInSearches<br />Companies<br />People<br />Positions/Titles<br />Schools<br />New hires<br />Promotions<br />
  15. 15. LinkedIn Groups<br />Groups are where all of the action is<br />Formal associations – trade, industry, professional<br />Informative – similar products, publications, blogs, news sites<br />Post your articles, blogs and links in groups<br />Be active, ask and answer questions<br />No tools for posting to groups (except multiclippers like M8 Free Clipboard)<br />Limited to 50 groups per account<br />
  16. 16. LinkedInBest Practices<br />Create a business listing for your company<br />Link your blogs and sites<br />Look at other profiles for leads on how to improve yours<br />C-Level executives should have profiles<br />Stay active in groups, start one if none exists<br />Answer questions<br />Inmaps.linkedinlabs.com<br />1 Good Reason 2011 LinkedIn Guide for Business <br />http://www.1goodreason.com/blog/wp-content/uploads/2010/12/1-Good-Reasons-LinkedIn-Guide-20111.pdf<br />
  17. 17. LinkedIn Maps<br />Clickable zoomable network map from LinkedIn<br />http://inmaps.linkedinlabs.com<br />
  18. 18. LinkedIn Review<br />Most powerful for white collar business, especially B2B<br />Great research tool to find leads<br />Become active in groups, participate, respond, engage<br />Build out your profile &your company’s profile<br />
  19. 19. YouTube In Depth<br />Channels<br />Videos<br />Best Practices<br />
  20. 20. YouTube Channels<br />Collections of your videos<br />Encourages additional viewing by visitors<br />Vanity URL’s available www.YouTube.com/1GoodReason/<br />Logos, colors- major customers can get more customization<br />Invite subscribers- and track them<br />Respond to comments<br />Add to your Facebook page<br />Track Insights<br />
  21. 21. YouTube Videos<br />Short is best 2-3 minutes<br />People not things- do interviews<br />Use a mic whenever possible<br />Add titles and credits (with keywords), brand name, and URL<br />Always post a description with keywords<br />Promote your video on other social sites<br />Always post your videos to many places (TubeMogul.com)<br />You have 27 characters before …<br />Fill in the Tags<br />Use a URL first and it’s clickable<br />
  22. 22. Video Best Practices<br />Use a posting service like TubeMogul.com to post to many different sites, Google, Vimeo, Viddler, Yahoo, etc…<br />Release the video to Creative Commons so others can post it too, don’t restrict it<br />Don’t be insulted if they use it wrong, it’s still exposure<br /> Use a Tripod and a Mic (Kodak Zi-8) whenever possible<br />YouTube has a keyword suggestion tool<br />Complete the location info too<br />Encourage people to rate the video, higher ratings mean more viewers<br />
  23. 23. Lab Time<br />Looking at Twitter, LinkedIn, YouTube <br />Sharing your finds on the Facebook Group<br />

×