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Intro To Social Media for Business Day 3


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Social media for business class day 3. Explores Twitter, LinkedIn and YouTube in depth. New and updated for September 2011

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Intro To Social Media for Business Day 3

  1. 1. By Chris Kieff<br />@ckieff<br />Intro to Social Media Day 3<br />
  2. 2. Agenda<br />In depth social media platform review:<br />Twitter<br />YouTube<br />LinkedIn<br />Blogging<br />2<br />
  3. 3. Twitter in Depth<br />Terminology<br />Best Practices<br />Accounts<br />Lists<br />HashTags<br />Link Shorteners<br />Tools<br />
  4. 4. Twitter Terminology<br />@ckieff<br />Following/Follower= asynchronous<br />Tweet = post<br />@UserName (Handle) = account<br />DM or Direct Message = private message<br />RT or ReTweet = like<br />#HashTag = search term<br />Trending Topics = ET tonight<br />Tweetup = meetup arranged on Twitter<br /> = shortened URL<br />Get a account they’re free and provide stats<br />
  5. 5. Twitter Best Practices<br />7-10 Tweets per day<br />50% promotional/ 50% informational<br />Follow back (real accounts not spammers)<br />Show your personality<br />Dialog- not monologue<br />Retweet often<br />Give Credit<br />Support Other Brands<br />Run Contests and Promotions<br />You don’t have to always be on topic<br />
  6. 6. Twitter Accounts<br />Create special purpose accounts as needed <br />Create accounts for promotions (broadcast only)<br />Create placeholder accounts for any names you may use in the future<br />Create accounts for major customer facing departments <br />2000 Following limit, 90% rule above that<br />Most Follow 30-50 with similar Followers<br />
  7. 7. Twitter Lists<br />Public or Private<br />Track friends, competitors, industry, influencers, with private lists<br />Recommend great tweeters, good sources, funny, insightful, helpful or interesting accounts with public lists<br />Good indicator of influence- more lists=better<br />Follow people without them knowing you’re following them<br />Create automatic lists-<br />
  8. 8. Twitter #HashTags<br />#HashTags mark keywords or topics in a tweet so others can easily find it via searching.<br />Twitter will automatically search on a #hashtag if clicked.<br />Often used for conferences and gatherings<br />#Hashtags make TweetChats happen<br />
  9. 9. Link Shorteners<br />Because of Twitters 140 character limit long URL’s need to be shortened.<br /> (TweetDeck)<br /> (Feedburner)<br /> (HootSuite)<br /> offers free account with tracking<br />Hootsuite requires paid account ($6/mo.) for tracking over 30 days.<br />
  10. 10. Twitter Tools<br /><br /><br /> (twitter)<br /><br /> <br /><br /><br />
  11. 11. Twitter Review<br />Influencers, press, media, competitors<br />You don’t have approve Followers<br />You don’t have to Follow Back<br />Requires more updates and activity<br />Big potential for reaching influencers<br />Some tricks, vernacular, but friendly <br />
  12. 12. LinkedIn In Depth<br />Capabilities<br />Searches<br />Groups<br />Best Practices<br />
  13. 13. LinkedIn Capabilities<br />Download email list (unique)<br />Search for former employees<br />Determine how many employees<br />Locate many employees<br />Limited communications (Paid is unlimited)<br />Can be updated from Hootsuite/TweetDeck, etc.<br />500 Connections is the magic number<br />
  14. 14. LinkedInSearches<br />Companies<br />People<br />Positions/Titles<br />Schools<br />New hires<br />Promotions<br />
  15. 15. LinkedIn Groups<br />Groups are where all of the action is<br />Formal associations – trade, industry, professional<br />Informative – similar products, publications, blogs, news sites<br />Post your articles, blogs and links in groups<br />Be active, ask and answer questions<br />No tools for posting to groups (except multiclippers like M8 Free Clipboard)<br />Limited to 50 groups per account<br />
  16. 16. LinkedInBest Practices<br />Create a business listing for your company<br />Link your blogs and sites<br />Look at other profiles for leads on how to improve yours<br />C-Level executives should have profiles<br />Stay active in groups, start one if none exists<br />Answer questions<br /><br />1 Good Reason 2011 LinkedIn Guide for Business <br /><br />
  17. 17. LinkedIn Maps<br />Clickable zoomable network map from LinkedIn<br /><br />
  18. 18. LinkedIn Review<br />Most powerful for white collar business, especially B2B<br />Great research tool to find leads<br />Become active in groups, participate, respond, engage<br />Build out your profile &your company’s profile<br />
  19. 19. YouTube In Depth<br />Channels<br />Videos<br />Best Practices<br />
  20. 20. YouTube Channels<br />Collections of your videos<br />Encourages additional viewing by visitors<br />Vanity URL’s available<br />Logos, colors- major customers can get more customization<br />Invite subscribers- and track them<br />Respond to comments<br />Add to your Facebook page<br />Track Insights<br />
  21. 21. YouTube Videos<br />Short is best 2-3 minutes<br />People not things- do interviews<br />Use a mic whenever possible<br />Add titles and credits (with keywords), brand name, and URL<br />Always post a description with keywords<br />Promote your video on other social sites<br />Always post your videos to many places (<br />You have 27 characters before …<br />Fill in the Tags<br />Use a URL first and it’s clickable<br />
  22. 22. Video Best Practices<br />Use a posting service like to post to many different sites, Google, Vimeo, Viddler, Yahoo, etc…<br />Release the video to Creative Commons so others can post it too, don’t restrict it<br />Don’t be insulted if they use it wrong, it’s still exposure<br /> Use a Tripod and a Mic (Kodak Zi-8) whenever possible<br />YouTube has a keyword suggestion tool<br />Complete the location info too<br />Encourage people to rate the video, higher ratings mean more viewers<br />
  23. 23. Lab Time<br />Looking at Twitter, LinkedIn, YouTube <br />Sharing your finds on the Facebook Group<br />