Implementing social media in business 3 twitter


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Hands on getting started in Twitter course for Bergen Community College

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Implementing social media in business 3 twitter

  1. 1. By Chris Kieff<br />@ckieff<br />Implementing Social Media In BusinessDay 3<br />
  2. 2. CourseAgenda<br />Mar 1 Management Tools<br />Mar 3 Facebook Pages<br />Mar 8 Twitter Accounts<br />Mar 10 YouTube Channels<br />Mar 15 LinkedIn for Business<br />Mar 17 Blogging for Business<br />
  3. 3. TwitterTwourseTweginda<br />Twitistory<br />Twoverview<br />Twrategy<br />TwestTwractices<br />Twools<br />TwiningTwup Two Twitter<br />
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  5. 5. Twitter History<br />Ranked as the 10th Site worldwide for traffic<br />29% of Twitter’s traffic is from USA<br />Ranked #7 in the USA<br /><br />
  6. 6. What Can You Do With Twitter?<br />Social Networking with Influencers<br />Customer Relations<br />Promotions and Sales<br />Event Promotion & Activation<br />Issue Advocacy <br />Reputation Management<br />Competitive Analysis<br />Listening<br />
  7. 7. Twitter Business Strategy<br />1. Include brand name. The name of the company should be included in at least your bio, and ideally your handle as well.<br />2. Tweet transparently. Disclose whether the handle will be maintained by one individual or a team of people within the company.<br />3. Use a real photo. Use a real photo as your followers will want to see that you’re a real person. Enlist a designer to jazz it up.<br />4. Protect against brand jacking. Consider registering variations of your brand (i.e. Nike,Nikeshoes, etc) in an effort to protect against brand jacking.<br />5. Create a Twitter schedule. Define the roles and responsibilities internally among your team members.<br />6. Don’t protect updates. Unless you have a real business reason, a tendency to be insulting, or something to hide.<br />7. Upload a custom background. Give your profile personality by uploading a custom background image (minimum: 1280×1024 pixels).<br />From: Ogilvy PR Twitter 4 Business <br />
  8. 8. Twitter Best Practices<br />Build your following, reputation, and customer's trust with these simple practices:<br />Share.<br />Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!<br />Listen.<br />Regularly monitor the comments about your company, brand, and products.<br />Ask.<br />Ask questions of your followers to glean valuable insights and show that you are listening.<br />Respond.<br />Respond to compliments and feedback in real time<br />Reward.<br />Tweet updates about special offers, discounts and time-sensitive deals.<br />Demonstrate wider leadership and know-how.<br />Reference articles and links about the bigger picture as it relates to your business.<br />Champion your stakeholders.<br />Retweet and reply publicly to great tweets posted by your followers and customers.<br />Establish the right voice.<br />Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?<br />From:<br />
  9. 9. Best Practices (Cont.)<br />For Content:<br />Engaging, funny, entertaining, intelligent, informative, WIIFM, ROI<br />Introduce your content (never share a naked link)<br />Write to be shared (100-120 character max)<br />Watch trending topics for terms you can use to increase exposure<br />Engagement = Listening + Responding<br />Thank RT’s and positive mentions of your brand<br />ReTweet Posts from your followers and influencers<br />From: Spur Interactive’s Blog<br />
  10. 10. Twitter Tools<br />Tweetdeck, Hootsuite, CoTweet<br /><br />HashTags-<br />Tweet Chats –<br /><br /><br />
  11. 11. Getting Started<br />Killer Gmail Trick:<br /><br />
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  13. 13. Lab: Setting up a Twitter Account<br />Sign up for Twitter<br />Create Lists<br />Setup up Hootsuite or Tweetdeck<br />Send your first couple of tweets<br />Follow 150 accounts<br /><br /><br />