Knowledge translation and transfer program - OMAFRA

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Presentation: Knowledge Translation and Transfer Program: sharing ideas, insights, innovation and impacts: research transformed into us - by Knowledge Translation and Transfer (KTT) Program, Ontario Ministry of Agricultural and Food and Ministry of Rural Affairs - Michael Toombs,Elin Gwyn and Bronwynne Wilton

2014 Canadian Knowledge Mobilization Forum, June 9 &10, 2014, Saskatoon, SK

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Knowledge translation and transfer program - OMAFRA

  1. 1. Knowledge Translation and Transfer Program: sharing ideas, insights, innovation and impacts: research transformed into use Knowledge Translation and Transfer (KTT) Program Ontario Ministry of Agricultural and Food and Ministry of Rural Affairs Michael Toombs, Elin Gwyn and Bronwynne Wilton
  2. 2. Contents KTT research transformed into use What’s new and what’s working in a dedicated research knowledge mobilization program Using examples to highlight: Sharing ideas Innovation Insights and Impacts 2
  3. 3. The KTT Program’s Agri-Food and Rural Link The KTT funding program under the OMAF and MRA/University of Guelph (UofG) is administered by the UofG. (2008-2018) Working in partnership Uof Guelph and government ministries – dedicated staff KTT program - ~$3.7 million for 70 plus different KTT projects www.uoguelph.ca/research/omafra/partnership/KTT_and_IP.shtml 5 KTT funding program calls since May 2010 Creative collaborations, use of social media, technology, etc Broad cross-section of projects across the 7 research themes 3
  4. 4. The KTT Program • A video that provides an overview of KTT Program 4
  5. 5. KTT is more than a funding program – networking, events and tools Building Trusted Relationships Research Project Support Connecting & Informing Research Forums and Expos Annual KTT Knowledge Exchange Day KTT Tools Enhanced Communications 5
  6. 6. 6 Successful KTT Practices 6 • Research user groups are identified, defined and involved in the research process • Linkages, associations, partnerships and networks defined and active to allow access to knowledge and knowledge flow. • Researchers and research users work in close proximity and/or together on collaborative teams. • Research institutions, knowledge broker agencies, knowledge translations and transfer institutions have the internal capacity and infrastructure to support and engage KTT. • KTT isn’t just “let to happen” it is “made to happen” through planning (KTT Plan) • The plan is implemented through timely transfer efforts. • There are incentives, recognition and rewards for KTT
  7. 7. Innovation - Research data to user app 7
  8. 8. KTT Examples of ideas, innovations, insights and impacts • Storytelling with videos, including a white board video on animal health • Gryphon’s LAAIR - University of Guelph’s version of Dragon’s Den • Training future experts (graduate student plain language posters and pitches) • Market research to KTT implementation - Equine Guelph: Equine Research 8
  9. 9. Videos Storytelling – sharing key messages • Video at solid tool for starting a conversation, sharing a knowledge nugget, extending your research message; • And linking it to other knowledge transfer activities • Website blogs and posts • Show at organizational/network meetings • Through print articles in industry/sector related press with link to website video • Post on YouTube video (ideally YouTube quality and less then 3 minutes) 9
  10. 10. Game Changer Videos Specialty Food Bioproducts Equipment Grasshill Farm Switch Energy Performance Plants Hays Genetics International Ltd. BIO Weavercroft International New Energy Farms Troll Bridge Creek MacKellar Farms Katan Kitchens Thomas Canning Bosco & Roxy’s Sevita International Mariposa Dairy Canadian Biofuel BDR Technologies Woodbridge Foam GreenField Ethanol Advanced Micro Polymers NeoVentures Biotechnology Competitive Green Technologies GreenBug Energy JayLor Cadman Power BDR Technologies Woodbridge Foam Advanced Micro Polymers CG Technologies Switch Energy Corp. “We watched the videos and were impressed by the various technologies”. Benjamin Eliasoph Trade Commissioner, Canadian Embassy, Washington D.C. Mariposa Dairy, Lindsay ON Goat cheese products NeoVentures, London ON Grain contamination detection
  11. 11. Game Changer Videos Specialty Food Bioproducts Equipment Grasshill Farm Switch Energy Performance Plants Hays Genetics International Ltd. BIO Weavercroft International New Energy Farms Troll Bridge Creek MacKellar Farms Katan Kitchens Thomas Canning Bosco & Roxy’s Sevita International Mariposa Dairy Canadian Biofuel BDR Technologies Woodbridge Foam GreenField Ethanol Advanced Micro Polymers NeoVentures Biotechnology Competitive Green Technologies GreenBug Energy JayLor Cadman Power BDR Technologies Woodbridge Foam Advanced Micro Polymers CG Technologies Switch Energy Corp. “We watched the videos and were impressed by the various technologies”. Benjamin Eliasoph Trade Commissioner, Canadian Embassy, Washington D.C. Mariposa Dairy, Lindsay ON Goat cheese products NeoVentures, London ON Grain contamination detection This program was great for us being a smaller company with a limited promotional budget. The opportunity to present our business to the online community and refer distant potential customers to the web page is a great way to promote our business and explain what exactly we do.” -- Jacob MacKeller, MacKeller Farms
  12. 12. OMAF and MRA-U of G Partnership Research Videos www.youtube.com/user/AgriFoodandRuralLink http://www.youtube.com/ watch?v=n8AV9jR97zE Bug Blog and Aphid Advisor App http://www.youtube.com/watch? v=hH2NAUgl9Cg www.youtube.com/watch?v =tvlk15Y5toc 12
  13. 13. Whiteboard Video • Johne's Disease in Canadian Dairy Herds: What it Means for farmers by Steven Roche and Dave Kelton (Published on Nov 11, 2013 ) • Bob, a Canadian dairy farmer, shares his story about dealing with Johne's disease, the effects it had on one cow in particular, Belle, and the steps he took to try and control the disease on his farm. • Metrics: # of views: ~3300: 58% of viewers live in Canada, 14% from the U.S., 13% from the U.K., and remaining 15% from 73 countries, (from every major continent!) • Video: link - http://www.youtube.com/watch?v=u0Y0ew5yMo8#t=36 13
  14. 14. Whiteboard Video Preliminary Survey Results First impressions of this video? • “ Loved it. Very informative, while still keeping my attention the entire time. … • “Very novel approach to translating scientific information to producers. I feel it will resonate with them, its not condescending, concepts are easy to remember. Appeals to visual and auditory learners, and is a spin-off of peer-peer education as it is the voice of the producer.” • “The simple white board drawings allows the viewer to really focus on what is being said, while still maintaining interest. ..Overall, the video is really well done.” Effectiveness? - 96% of respondents reported that this tool is ‘effective’ / ‘very effective’ for learning Educational tool? - 96% of respondents reported that they are ‘satisfied’ / ‘very satisfied’ with it as an educational tool. 14
  15. 15. Gryphon’s LAAIR “Innovation Pitch”New in 2014New • LAAIR - Leading to Accelerated Adoption of Innovative Research • Goal: to provide targeted support for transformative research, development & commercialization projects to help develop and adopt innovative technologies across Ontario's agri-food and rural sectors • Researchers ‘pitched’ their ideas to an industry panel • 8 researchers received from $25,000 to $125,000 Photos: Spark and University of Guelph website 15
  16. 16. Highly Qualified Personnel (HQP) Scholarship Program 16 • Unique scholarship which provides support for graduate students working in the agri- food and rural sectors • Includes a mandatory two-semester course linking business and science topics • Also includes a job shadowing component for students to work with government, industry, or community partners • Over $5 million currently invested in over 100 grad students who have either completed their graduate studies or are currently still in school.
  17. 17. Making research understandable to potential researchers users beyond academia 17
  18. 18. Starting KTT with Market Research • Market research to KTT implementation - Equine Guelph: Equine Research • Improving Equine Guelph’s KTT Program delivery – 3 step approach 1. Identified the needs and priorities for knowledge products while assessing the current initiatives 2. Developed a multimedia and social networking for KTT in the horse industry – direct email, media, magazine articles, and website design used to engage with stakeholders to continuously improve effective KTT  Report on Research video, and “Helpful Hints” video clips, plain language summaries, articles and 10 researcher bios 3. Using approaches (a dynamic, interactive display, YouTube videos and researcher-research user events) to engage the grassroots and equine industry associations. 18
  19. 19. Insights from Equine Guelph’s KTT projects 19 “By starting out with consultation with our partners and reviewing the results of the industry survey that clearly showed industry priorities, we are able to deliver information identified as needs from the industry”.
  20. 20. Connecting Further KTT at OMAF and MRA it is defined as the transformation of knowledge into use through synthesis, exchange, dissemination, dialogue, collaboration and brokering among researchers and research users Website: http://www.omafra.gov.on.ca/english /research/ktt/kttdefined.htm Building a KTT plan: www.omafra.gov.on.ca/english/resea rch/ktt/kttplan/buildkttplan.pdf • Twitter: @OnAgFoodRuralRI Email – elin.gwyn@ontario.ca The Agri-Food and Rural Link website (uoguelph.ca/ktt) provides more information about the program as well as links to videos and further resources. On LinkedIn, Twitter (AgFoodRuralLink), Flickr www.flickr.com/photos/research-link/ And check out the Knowledge to Action Casebook www.uoguelph.ca/omafra_partnershi p/ktt/en/agrifoodrurallink/Casebooks .asp Email -bwilton@uoguelph.ca 20
  21. 21. Questions? 21

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