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Photo Playground Presentation

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The Photo Playground is a Social Entrepreneurship Concept which we created for a class for which we won the HEC Social Entrepreneurship Award 2011.

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Photo Playground Presentation

  1. 1. H. Alvarez, F. Hurni, C. Kaufmann, J. Silen
  2. 2. Create  job  opportuni+es  for  Juniors   &  strengthen  its  market  presence  in   the  Fribourg  area  
  3. 3. Photo-­‐studios  in  Switzerland  are  expensive,  complicated,  unimagina+ve  
  4. 4. OUR MISSION “To offer a fun, unique and memorable photography-studio experience at prices that everyone can afford.”
  5. 5. OUR MISSION “The photo playground serves as a mean to draw customers into the store and serves as a gateway for Juniors to further develop their managerial and communication skills.”
  6. 6. OUR CONCEPT
  7. 7. photo playground PROCESS1. PHOTOSTUDIO 2. EDITING STATION 3. CHECKOUT
  8. 8. 1. PHOTOSTUDIO Photo Studio
  9. 9. 2. EDITING STATION Photo Studio Editing Station
  10. 10. 3. CHECKOUT Photo Studio Editing Station Branded CD JobFactory Print Shop
  11. 11. photo playgroundTEAM
  12. 12. OUR TEAM Héctor Álvarez Co-owner Gorgeous Memories Photography Studio in Los Angeles, California (2004 - Present) Professional photographer Christian Kaufmann Professional photographer & Graphic designer in USA, Greece and Switzerland (6 years) Came Photography Studio manager in Athens, Greece Fabienne Hurni Event manager & Sponsor contact person for HEC Espace Enterprise (1yr) Josué Silén Work experience in Marketing & Sales (2yr) Online Marketing manager (1yr) IT Business Solutions freelancer (2yr)
  13. 13. MARKET STRATEGRY PRODUCT PRICE §  Job Factory’s Photo §  6 CHF/image Playground §  No service charge §  Studio-photography §  Low-cost strategy experience §  Customizable pictures §  CD/Print solutions PLACEMENT PROMOTION §  Job Factory Fribourg §  Buzz marketing §  Future expansion §  Online marketing, e.g. Social media networks
  14. 14. Total market size: 277’811 people live in canton Fribourg 26% population are students  72’255 (service de la statistique de Fribourg) HIGH PRICE Independent photographers 200 – 250 CHF/sessionBORING FUN Photo-booths ID photo, limited number of pictures ~8 CHF §  More original, affordable and accessible §  Fun and memorable §  Hands-on editing experience LOW PRICE
  15. 15. photo playgroundFINANCIALS
  16. 16. FINANCIALS Initial Investment Required Studio  Equipment   Nr.   Item     Quan+ty   Price   Total   1  Camera  EOS  550D  Set  EF-­‐S  18-­‐55mm  IS   2    sFr.  920.00      sFr.  1,840.00     2  Set  of  2500  waYs  lights  w/2  so[boxes  and  reflector   1    sFr.  1,380.00      sFr.  1,380.00     3  Third  light  600  waYs   1    sFr.  812.00      sFr.  812.00     4  Back  up  baYery   2    sFr.  50.00      sFr.  100.00     5  Camera  Tripod     1    sFr.  201.00      sFr.  201.00     6  Eye-­‐Fi  4GB  Memory  Cards   2    sFr.  69.00      sFr.  138.00     7  Background  Super  White  3.55x32m   1    sFr.  350.00      sFr.  350.00     8  Flatscreens  (LG  26LE5500,  26"  LED  TV,  FullHD,  Slim,  USB,  DVB-­‐T/C)   1    sFr.  589.00      sFr.  589.00     9  Camcorder   1    sFr.  254.00      sFr.  254.00     10  Music  System  -­‐  Sony  RDP-­‐XF100IP,  Akku-­‐Radio  mit  iPod  Dock,  schwarz   1    sFr.  239.00      sFr.  239.00     11  Curtain  Equip.  &  Installafon   1    sFr.  500.00      sFr.  500.00     12  Ikea  Furniture  (Clothes  &  Shoes  Storage)   2    sFr.  100.00      sFr.  200.00     13  Entertainment  Gadgets  (Pillows,  Wigs,  etc)   1    sFr.  200.00      sFr.  200.00     15  Junior  Workstafon    (Dell  OpfPlex  380-­‐Desktop-­‐PC)   1    sFr.  679.00      sFr.  679.00     14  Installafon/setup  expense     1    sFr.  500.00      sFr.  500.00     TOTAL  Studio  Equipment    sFr.  7,982.00     Edi+ng  Sta+on   1  Dell  Inspiron  One  23  Computer   3    sFr.  999.00      sFr.  2,997.00     2  Picnik  Premium  Licence  (1  year)   3    sFr.  25.00      sFr.  75.00     2  Web  development  (API)   1    sFr.  500.00      sFr.  500.00     3  Ikea  Furniture  (Table)   2    sFr.  299.00      sFr.  598.00     4  Ikea  Furniture  (Bench)   2    sFr.  129.00      sFr.  258.00     TOTAL  Edi+ng  Sta+on  Equipment    sFr.  4,428.00     Print  Sta+on   1  Canon  PIXMA  Pro9000  Mark  II,  A3+,  Single  Ink   1    sFr.  483.00      sFr.  483.00     TOTAL  Print  Equipment    sFr.  483.00         TOTAL  INITIAL  INVESTMENT        sFr.  12,893.00    
  17. 17. FINANCIALS Projected Income Statement (Realistic Scenario) DESCRIPTION YEAR 1 YEAR 2 YEAR 3 TOTAL Sales 27,043.20 40,564.80 54,086.40 121,694.40 Direct Costs of Sales -1126.80 -1690.20 -2253.60 -5,070.60 Total Costs -1,126.80 -1,690.20 -2,253.60 -5,070.60 Gross Margin 1 25,916.40 38,874.60 51,832.80 116,623.80 - Juniors Salaries -7,200.00 -7,200.00 -7,200.00 -21,600.00 - Total Payroll Expenses -7,200.00 -7,200.00 -7,200.00 -21,600.00 Gross Margin 2 18,716.40 31,674.60 44,632.80 95,023.80 - Store Premises (25m2) -6,750.00 -6,750.00 -6,750.00 -20,250.00 - Depreciation -2,954.50 -2,954.50 -2,954.50 -8,863.50 - Maintenance Equipment -600.00 -600.00 -600.00 -1,800.00 - Office Material, Comunication, IT, Other Cost -2,000.00 -2,000.00 -2,000.00 -6,000.00 - Insurance Costs -350.00 -350.00 -350.00 -1,050.00 - Advertising, Representation, Website -3,400.00 -3,400.00 -3,400.00 -10,200.00 - Other Operational Charges -1,900.00 -1,900.00 -1,900.00 -5,700.00 - Total Operating Expenses -17,954.50 -17,954.50 -17,954.50 -53,863.50 EBiT 761.90 13,720.10 26,678.30 41,160.30 Net Income/Losses sFr. 761.90 sFr. 13,720.10 sFr. 26,678.30 sFr. 41,160.30 Number of Juniors 2.00 2.00 2.00
  18. 18. FINANCIALS Payback Period Method (Realistic Scenario) Payback Period Method Cumulative Cash Flows "Realistic Investment Recovery" Optimistic Cumulative CF "Optimistic Investment Recovery" sFr. 160,000.00 sFr. 150,840.00 sFr. 140,000.00 sFr. 120,000.00 sFr. 100,000.00 sFr. 98,256.00 sFr. 80,000.00 Cash Flows sFr. 60,000.00 sFr. 45,672.00 sFr. 40,000.00 sFr. 37,130.80 sFr. 20,000.00 ~ 0.2 years ~ 1.6 years sFr. 7,498.00 sFr. - 0 0.5 1 sFr. -9,176.60 1.5 2 2.5 3 3.5 sFr. -20,000.00 sFr. -12,893.00 sFr. -40,000.00 YEARS
  19. 19. SUMMARY Social value §  Creates Job Opportunities for Juniors §  Develop managerial & communication skills §  Intangible assets §  Attract more customers §  Strengthen market position in Fribourg §  Build customer data base Strategy §  Strong differentiation strategy §  Unique, simple & creative §  Innovative business model §  No service charge, ever Financials §  Low start-up costs
  20. 20. THANKS FOR YOUR ATTENTION

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