Full eBook can be downloaded at: http://allthingsCK.com
In the industry’s first-ever look at IoT (The Internet of Things) for marketers, through The Smart Revolution Christina "CK" Kerley explores the coming smarter world in which all things—physical and digital—are connected. In this massive transition, computers will be integrated into the devices we carry, woven into the items we wear, and embedded into the everyday objects that fill our lives.
Outlaying 5 marketing best practices for building smart brands—across the critical areas of expanding value; empowering customers; providing simplicity; co-creating dynamic experiences; and instilling personalization—with supporting examples from a mix of industries.
The smarter world will be here sooner than you think, CK shows you how your brands can make the most of it.