Mobile Marketing: The World Is Changing, Are Your Brands?

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An overview of how mobile is changing the world, how it's changing societal behavior and how brands must change in order to stay relevant and increase ROI.

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Mobile Marketing: The World Is Changing, Are Your Brands?

  1. 2. While Many Executives Aren’t Paying Attention…
  2. 3. “ We are in the early innings of a massive phenomenon.”
  3. 4. Over Half The Planet 5 BILLION Is Mobile 5 Billion Mobile Subscriptions Worldwide Source: ITU Data
  4. 5. $5 BILLION IN 3 QUARTERS
  5. 6. 5 BILLION APPS DOWNLOADED
  6. 7. Whether Teen, Tween, Professional, Retired, Rich or Poor: EVERYONE is Mobile
  7. 8. Even Barbie Now Has An iPhone. (But does she Text Ken?) ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  8. 9. 14% 106.5 Million Viewers 34% 2% 700 Million Users 1.7 Billion Netizens As Compared To Mobile’s 5 BILLION Subscriptions?
  9. 10. “ We believe that mobile will create the largest technology market ever… dwarf the PC and all the PC industry has done . Dennis Woodside, Sr. VP of the Americas
  10. 11. Our Mobile Devices Are Now Our “ Personal” Computers.
  11. 12. The Numbers Are Mind-Blowing
  12. 13. U.S. Smartphones in 2010: 60 million Source: eMarketer
  13. 14. U.S. Smartphones in 2015: 110 million Source: eMarketer
  14. 15. 2011 Growth Rate For Tablet Computers (thanks iPad!): 100%
  15. 16. Amount of U.S. Workforce Currently Mobile: 72%
  16. 17. Decision makers currently checking email on their mobile devices: 64%
  17. 18. Amount of Mobile Internet Usage Spent on Social Networking: 60%
  18. 19. Increase in Social Network App Access Year-Over-Year: 240%
  19. 20. But Perhaps Most Profound Of All . . .
  20. 21. 3-5 Years Mobile As First-Screen Internet Device The New Web Morgan Stanley findings here . Gartner findings here .
  21. 22. “ This new, huge technology market will transform almost every industry.” Dennis Woodside, Sr. VP of the Americas
  22. 23. How Mobile Changes US (psst: this includes your customers!)
  23. 24. Source here. We Now Spend More Than Half Our Day Consuming Media
  24. 25. We Simultaneously Live (and Work!) In 2 Worlds At All Times.
  25. 26. You Make It Or Break It In 2 Seconds. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved We’re Impatient!
  26. 27. We Want MORE Choice Mobile Web Sites SMS Alerts & Campaigns Video & Audio Mobile Advertising Mobile Apps, Utilities & Extensions Location- Based Services Mobile Social Media Mobile Augmented Reality QR/2D Barcodes
  27. 28. We EXPECT OUR Media To MOVE With Our Every Move.
  28. 29. Multi-Tasking, Multiple Convos Multiple Devices, Multi- Channel Society Welcome To The New Normal
  29. 30. How Mobile Changes Marketing (pay attention!)
  30. 31. From thinking BIG to thinking small…
  31. 32. From logos to barcodes .
  32. 33. From selling running shoes to running “with” your customers .
  33. 34. From collecting happy meal toys to virtual-toy collecting.
  34. 35. Point. Click. Deposit… Done!
  35. 36. Grilling As COOL Content, Not Just Commodity.
  36. 37. From coupon clipping to game playing…
  37. 38. To games that span an ENTIRE city…
  38. 39. From watching TV to being a part of it…
  39. 40. From e-mailing to geo-fencing….
  40. 41. From Publishing Travel Content To Enabling Content That Travels With Them…
  41. 42. Make No Mistake …
  42. 43. August 2010 Mobile Is The MOST SWEEPING Media Media Of Our Lifetime
  43. 44. Over Half The Planet 5 BILLION Is Mobile 5 Billion Mobile Subscriptions Worldwide Source: ITU Data
  44. 45. “ This new, huge technology market will transform almost every industry.” Dennis Woodside, Sr. VP of the Americas
  45. 46. “ We are in the early innings of a massive phenomenon.”
  46. 47. But Are YOU And YOUR Brands Ready?
  47. 48. Ummm… REALLY?
  48. 49. Introducing A Worldwide First In Executive Education
  49. 51. What Executives Learn
  50. 52. Mobile Tools Tracking Mobile ROI Building Mobile Strategy Tablets, Gaming, In-Car Devices B2C And B2B Mobile Mobile Web vs. Mobile Apps Optimizing Content for Mobile Devices Mobile Commerce Mobile Social Media Location-Based Services Augmented Reality And More!
  51. 53. Use your smartphone to scan the code on the right for instant access to my mobile site…. or text “CK” to 88500 for my mobile business card! TEXT CK To 88500 For My Mobile Business Card
  52. 54. www.CKB2B.com CK On The Web: www.CKBlog.com YouTube.com/CKB2B Twitter.com/CKSays CK’s Marketing Consultancy CK’s Marketing Blog CK’s Video Channel CK On Twitter

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