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In providing two-way communications, B2Bs not only inform prospects, but also build trust and credibility that can work to increase sales in shorter periods.B2Bs must continually identify ways to strengthen and improve their competitive advantage—both in their offerings and their marketing strategies.#8GainCompetitiveAdvantageB2Bs must remain relevant with existing and new customers and thus, they must be active in the media that their market deems relevant and actively uses.

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  • The impact of social media is now not just left towards creating a social network but also used by many online education institutes to spread awareness and knowledge on social mediums like Facebook and Myspace.
    Regards,
    Graham,
    http://www.ashertonuniversity.com/schools/computer-science/
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  • Hello Christina,
    Do you happen to have any quantifiable benefits for the use of social media for B2B's? It seems like businesses are finding it difficult to measure their ROI. Any good business examples in mind?
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  • -91% of B2B marketers use content marketing

    -82% of businesses use content marketing to increase engagement at the top of the funnel - for B2B lead generation

    -The top four content marketing strategies are social media, articles on the company website, newsletters and blogs

    For more, read here:

    http://hub.productworld.com/bid/286723/B2B-Lead-Generation-top-content-marketing-strategies
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